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1. Introduction to Internet Marketing Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet. For Interactive Information about Internet Marketing services www.ewittas.com

2. What is Internet marketing ? The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management systems. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. For Interactive Information about Internet Marketing services www.ewittas.com

3. Why Internet marketing ? Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis. For Interactive Information about Internet Marketing services www.ewittas.com

4. Process Internet marketing ? For Interactive Information about Internet Marketing services www.ewittas.com

5. Firm Infrastructure Human Resources Margin Technology Development Procurement Marketing & Sales Inbound Logistics Outbound Logistics Operations Service Margin Profit through Internet Marketing Visual representation of what organizations do to create value. Margin is the difference between Customer Perceived Value (CPV) and cost. The primary and second activities attribute to cost. + Cost Profit = $ Price (Customer Perceived Value) Support Activities Primary Activities Source: Porter’s value chain For Interactive Information about Internet Marketing services www.ewittas.com

6. Progress chart of internet Marketing For Interactive Information about Internet Marketing services www.ewittas.com

7. Advantages Internet marketing ? Democratization of advertising Reach: Collapsing barriers of time & space Lower risk of product / services innovation Lower cost / higher ROI Digitization of all information Virtual supply chains Virtual markets Virtual real-time interaction with customers & suppliers Scalability Ability to coalesce and reach increasingly fragmented market Streamline business process For Interactive Information about Internet Marketing services www.ewittas.com

8. For Interactive Information about Internet Marketing services www.ewittas.com