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…a group of New York realists replaced the dictum of “art for arts sake” with “art for life’s sake.” Led by Robert Henri, the men of the so-called
Ash Can School treated themes new to American art: the streets and tenements of the city. This approach was shocking to some, deplorable to
others.
Personal connections: Strategies
Develop galleries around common experiences:

Ancestors and Spirit Forces     Family
The Grand Tour                  Travel/Vacation
Art and the Cycle of Life       Rites of passage
The Cosmos                      Spirituality
Beauty for All                  Interior design
Children and Play               Childhood
Splendor by the Hour            Daily Life
Visitor Panel
Leading Museum Transformations
          Western Museum Association
                 Lori Fogarty
    Director, Oakland Museum of California
Oakland Museum of California Snapshot
• Art, History, and Natural Sciences all
  focused on California
• “Occupying” downtown Oakland
• Annual budget of $13 million
• Annual audience of approximately
  200,000
• “Museum of the people”
OMCA Inside and Out
Why Change? Why Now?
• First major building renovation and
  reinstallation
• Transition from a City department to an
  independent non-profit
• Building on lessons learned and new
  ways of working
• Recognizing the major shifts for
  museums in the 21st century
The Process
• 2007 - Physical transformation begins
• May 2010 - New Galleries of California Art and
  History open
• June 2010 - Negotiations with the City of
  Oakland begin
• June 2011 - New agreements with the City of
  Oakland approved
• July 2011 - Major Museum re-organization and
  launch of new structure
• June 2013 - Gallery of California Natural Sciences
  opens
• Whew!
Gallery of California Art
Gallery of California History
OMCA Org Chart
And Where Are We Now?
Strategic Plan (2007)

  New Vision (2008)

     Branding (2009-11)

       Organizational
       restructuring (2011)
          Business planning (2012
          and beyond)
REDEFINE OUR INTERNAL
            PURPOSE
VISITOR CENTRIC

CURATORIAL FOCUS

REALIGN ORGANIZATIONAL RESOURCES

ENHANCE BOARD ENGAGEMENT




                                   33
36
37
38
ASIAN FOR ALL
Art for Life's Sake: The Ash Can School

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Art for Life's Sake: The Ash Can School

  • 1.
  • 2.
  • 3.
  • 4. …a group of New York realists replaced the dictum of “art for arts sake” with “art for life’s sake.” Led by Robert Henri, the men of the so-called Ash Can School treated themes new to American art: the streets and tenements of the city. This approach was shocking to some, deplorable to others.
  • 5.
  • 6.
  • 7.
  • 8. Personal connections: Strategies Develop galleries around common experiences: Ancestors and Spirit Forces Family The Grand Tour Travel/Vacation Art and the Cycle of Life Rites of passage The Cosmos Spirituality Beauty for All Interior design Children and Play Childhood Splendor by the Hour Daily Life
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Leading Museum Transformations Western Museum Association Lori Fogarty Director, Oakland Museum of California
  • 22. Oakland Museum of California Snapshot • Art, History, and Natural Sciences all focused on California • “Occupying” downtown Oakland • Annual budget of $13 million • Annual audience of approximately 200,000 • “Museum of the people”
  • 24. Why Change? Why Now? • First major building renovation and reinstallation • Transition from a City department to an independent non-profit • Building on lessons learned and new ways of working • Recognizing the major shifts for museums in the 21st century
  • 25. The Process • 2007 - Physical transformation begins • May 2010 - New Galleries of California Art and History open • June 2010 - Negotiations with the City of Oakland begin • June 2011 - New agreements with the City of Oakland approved • July 2011 - Major Museum re-organization and launch of new structure • June 2013 - Gallery of California Natural Sciences opens • Whew!
  • 29. And Where Are We Now?
  • 30.
  • 31.
  • 32. Strategic Plan (2007) New Vision (2008) Branding (2009-11) Organizational restructuring (2011) Business planning (2012 and beyond)
  • 33. REDEFINE OUR INTERNAL PURPOSE VISITOR CENTRIC CURATORIAL FOCUS REALIGN ORGANIZATIONAL RESOURCES ENHANCE BOARD ENGAGEMENT 33
  • 34.
  • 35.
  • 36. 36
  • 37. 37
  • 38. 38

Notas del editor

  1. Description/overview of museum
  2. Our process based on our strategic goals:Achieve financial stability Increase audience impact & reach Improve organizational effectiveness
  3. Brand drives changes, leading to= more efficiency = more productivity = more engagement = higher standards
  4. Examples of Awakening the past
  5. Enhanced external presence
  6. Examples of Inspiring the next
  7. EMBRACE THE CHAOSHarness the mess in support of the excitement.BIAS FOR ACTIONJust do it--Encourage and support creative initiative.QUICK STARTS TO TEST & LEARNStart small to build confidence & show tangible results.FAIL FORWARDDon't recoil when things don't work. Use lessons to inspire creativity.LAUNCH IS JUST THE STARTEach day and project offers an opportunity to push the vision forward
  8. Watch for the launch of our new Asian Art Museum gift cards . . . later this month. You can purchase them in any amount . They’re perfect for Mother’s Day, Father’s Day, birthdays, weddings. Use them to purchase admission tickets or a membership. Use them in the store. In the Café. Buy tickets to a special Phantoms program. Take the hassle out of shopping and give the gift of culture.