Offering collective and participative experiences to real-world and online communities is at the heart of the Future Media Internet and forms an essential part of entertainment, collaborative working, education, product and service innovation and advertising. EXPERIMEDIA aims to explore new forms of social interaction and rich media experiences through experiments and pilots conducted at live events offered by culturally and economically important Smart Venues.

1. Exploring “live” Social and Networked
Interaction with the Future Media Internet
Media: A Key Driver for Internet Usage
Workshop, Aalborg, Denmark
9 May 2012
Michael Boniface
(mjb@it-innovation.soton.ac.uk)
IT Innovation

2.  Media is a key driver for Internet usage
 User centricity is increasingly important in
research and design
 Places that communicate the “how and why
of human activity” offer huge potential

3. Schladming, Austria
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

4. Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

5. EXPERIMEDIA is creating Smart Venues for
experimentation with enabling Future
Media Internet technology
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

6. EXPERIMEDIA Testbed Concept
 A place where people go
for experiences, learning
Smart Venue
and social interaction
 A place supporting four
foundation elements for
experiments
 Smart Venue
 Smart Community Live Events Smart Community
 Live Events
 Baseline Future Media
Internet Technologies
 A hub for innovation
 A target ecosystem Baseline FMI Technologies
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

7. EXPERIMEDIA Smart Venues
CAR High Performance Sports Training Centre Schladming Ski Resort
Foundation for the Hellenic World Other Facilities
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

8. Future Media Internet
 Create value by linking people to each other
and to locations in ways that capture popular
imagination
 Areas of research and development:
 personalised entertainment supporting
interaction non-linear story-telling, and
immersive experiences
 social communities using 3D environments to
communicate and interact
 capture and reproduction of the real world in
3D
 perceptual congruity between real and virtual
worlds
 Service infrastructures adapting to dynamic
socially distributed, fixed and mobile content
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

9. The EXPERIMEDIA Approach
FMI Architectural Vision
Design
Experiment Lifecycle Management
Experimental Technologies
Pervasive Content
Social Content
Audio/Visual
Experimental FMI System
insights into the
3D Content
Content
behaviour of FMI
Outcome
systems
socio-economic
impact on target
Baseline FMI Technologies ecosystem
(Content Lifecycle)
Infrastructure Services
Smart Venue Ecosystems
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

10. Accelerate research, development and exploitation of innovative Future
Media Internet products and services through testbeds that support
experimentation conducted closer to the real world which explores new
forms of social interaction and experience in online and real world
Exploring new forms of communities.
“live” social interaction
and experience enabled
by the Future Media
Internet
Engaging with users from
culturally diverse
communities through
the R&D cycle
Accessing a multi-
disciplinary team of
experts from sociology,
economics, legal, ethics
and the Future Internet
Live Spectator Sports
Collaborative Sports Training
Competitive Calls Cultural and Educational Productions
2012/2013
(1M Euros)
Demand stimulated through open calls, world class venues and exciting live events
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011