The 24/7 Marina: Online Slip Reservations, Social Media for Boaters and Giving Boaters Access to Your Marina

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Exuma Technologies (DockMaster/RVMaster)

This presentation suggests a process that marina managers and marine business operators should consider when looking for technologies that will give their customers access to marina products and services 24-hours per day and seven days per week. This presentation includes discusses online slip reservations, online parts and accessories sales, work order service requests and online bill payment.

Empresariales

EXUMA TECHNOLOGIES, INC. CAM COLLINS, CEO The 24/7 Marina: Making it Real in a Virtual World

THE 24/7 MARINA: MAKING IT REAL IN A VIRTUAL WORLD For the most current version of the presentation, please visit: http://www.slideshare.net/exuma

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TECHNOLOGY COST OVERRUNS “ The Lockheed Martin F-35 program has been plagued by cost overruns and issues with software/systems on some variants.”

TECHNOLOGY COST OVERRUNS “ Microsoft overreached itself and found itself staring at delays and cost overruns that were beginning to affect its bottom line.”

RESOURCE COSTS People spend on average 5X more time on FaceBook than on other leading websites

YOU NEED A PLAN ,[object Object],People Objectives (Goals) Strategy (Success Metrics) Technology

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STRATEGY Strategy (Success Metrics) Number of customers we communicate with online Number of new prospects that came through the web Reduction in support calls as a result of FAQs, blogs and Live Chat Percentage of Work Order requests processed through our website Number of customer suggestions implemented successfully Page rank on the major search engines Revenue and profit in our online storefront Number of people in our target demographic that follow us Twitter Number of active fans on our Facebook page Reduced spending on traditional media Number of slip reservations processed through our website

THE APPSTORE AS A BUSINESS MODEL Developers Create Apps App Store Apple Support Customers

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This presentation describes outlines the state of mobile adoption on a worldwide basis and then drills into how this is impacting the way customers of marinas and boatyards are interacting with these businesses. Business drivers, user interaction and technology drivers are considered in terms of how they effect managers in the recreational marine market. The topic native vs mobile web apps is discussed and then 5 case studies are considered that have applicability in the marine industry.

How to Realize the Benefits of Mobile Apps in a Marina or Boatyard

Exuma Technologies (DockMaster/RVMaster)

Why are mobile technologies important and why are they changing how we interact with customers and co-workers? This is a presentation I gave to 50+ professionals in the marina industry whereby I provide examples of just how rapidly mobile technologies are being adopted. I then provide some ideas on how managers and small business owners should plan strategies for marketing and managing in an ever growing mobile world. I also give some basic examples of native vs mobile web apps, and finally I provide case studies on apps or mobile sites that are being used in the marine industry in North America.

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Time to right another blog aye? For many people this can be shear drudgery. I must come up with another idea for a blog that I really don’t care about and no one reads. That’s exciting. Want to add some zest to your blog? Find something you are passionate about and write about it. Find other people who are passionate about your ideas, lifestyle, business, organization, whatever it is and get them to help contribute.

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Over the past couple of years we've migrated from a traditional, waterfall development process to more of an iterative one. At the same time we've moved from structured to object oriented programming languages. These are big transitions and we are proud to say that we've released our first .NET product built on an object oriented framework. We have recently adopted the Lean Start-up Process first introduced by Eric Ries. This is a presentation I gave at our customer advisory board meeting that was adapted from Eric's presentation found here: http://www.slideshare.net/startuplessonslearned/eric-ries-lean-startup-presentation-for-web-20-expo-april-1-2009-a-disciplined-approach-to-imagining-designing-and-building-new-products Find us at http://exumatech.com or @ExumaTech

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Occasionally I take a break from producing marine management systems and marina software to analyze and then openly discuss what we've learned over the past couple of years about social media, blogging, SEO and measuring the effectiveness of various web campaigns and initiatives. In this presentation I begin with the philosophy that got me thinking differently about marketing and social media from great thinkers like Seth Godin and Josh Bernoff. I then talk about the strategies and tactics we've adopted to become #1 on Google in our particular search category.

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The 24/7 Marina: Online Slip Reservations, Social Media for Boaters and Giving Boaters Access to Your Marina

1. EXUMA TECHNOLOGIES, INC. CAM COLLINS, CEO The 24/7 Marina: Making it Real in a Virtual World

2. THE 24/7 MARINA: MAKING IT REAL IN A VIRTUAL WORLD For the most current version of the presentation, please visit: http://www.slideshare.net/exuma

3. READY FIRE AIM Ready Fire Aim : What not to do when embracing new technology

4. TECHNOLOGY COST OVERRUNS “ The Lockheed Martin F-35 program has been plagued by cost overruns and issues with software/systems on some variants.”

5. TECHNOLOGY COST OVERRUNS “ Microsoft overreached itself and found itself staring at delays and cost overruns that were beginning to affect its bottom line.”

6. RESOURCE COSTS People spend on average 5X more time on FaceBook than on other leading websites

9. DEMOGRAPHICS

10. DEMOGRAPHICS

11. DEMOGRAPHICS

12. BABY BOOMER INFORMATION NETWORK

13. GENERATION Y INFORMATION NETWORK

14. GENERATION Y NEWS SOURCES

15. TECHNOGRAPHIC PROFILE

16.

17.

18.

19. STRATEGY Strategy (Success Metrics) Number of customers we communicate with online Number of new prospects that came through the web Reduction in support calls as a result of FAQs, blogs and Live Chat Percentage of Work Order requests processed through our website Number of customer suggestions implemented successfully Page rank on the major search engines Revenue and profit in our online storefront Number of people in our target demographic that follow us Twitter Number of active fans on our Facebook page Reduced spending on traditional media Number of slip reservations processed through our website

20.

21. WHERE DO YOU START?

22. COMPLETE SOLUTIONS APPROACH

23. THE APPSTORE AS A BUSINESS MODEL Developers Create Apps App Store Apple Support Customers

24.

The 24/7 Marina: Online Slip Reservations, Social Media for Boaters and Giving Boaters Access to Your Marina

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The 24/7 Marina: Online Slip Reservations, Social Media for Boaters and Giving Boaters Access to Your Marina