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The Social Local Mobile Agency
New marketing company for the New Age
SOLOMO?
THE CONTEXT
As we speak India is changing:
If this machine is hooked, click on the image!
Else you can visit: http://bit.ly/ugJ7yf
*Source: Google India, 2011
This is Great
Let’s Avail the offer!
Right?
No! Thanks
WHY???
This is where I am
This is where the offer is
This is what lies in between
35 KMS
OVER 1 HOUR OF
DRIVINGTIME!
70% off on PIZZA
70% off
on Pizza
Sample text sample text
sample text sample text
Text sample text sample
text
At: XYZ Pizza Corner
Lajpat Nagar
What just happened?
YOU LOST! ME
BECAUSE YOUR OFFER DIDN’T
FIT THE
LOCATION CONTEXT
The new mantra!!
REALTIME SOCIAL FEATURES
ACCELERATING MOBILE USAGE
GROWTH = SHARING + LOCAL + FRIENDING.
*Source: Google India, 2011
Run Run Run: Nike+
Nike+
MINI Gateaway
MINI Gateaway
Mayor offer
Learning from these brands
Brands need:
Brands need:
But more-over
BRAND PURPOSE
EXPERIENCE PLANNERS
DISCOVERY MOBILITY PLACE
SENSE & RESPONSE ACTIVATION
a team that
a team that
a team that
a team that specializes on
Are you ready for future?

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