the new elements - an e-zine with content based around what interests me and what I am working on

1. earth
fire
water
imagination
volume 2
edition 1
elements 1

2. If you would like to contribute please get in touch. you will find contact details
here
f4mmedia@gmail.com
http://www.f4mmedia.co.uk
http://www.futurhoodav.co.uk Here we present the new ‘elements’, no longer just a series of style books
http://f4mmedia.wordpress.com and portfolios but an irregular - and I mean very ‘irregukar’ magazine of
the things that interest me. You will find bits and pieces of the things I
am working on or have just completed., generally the things I want to talk
about.
If you can please subscribe to my various channels, I have a good few.
Donations via paypal would be useful - f4mmedia@gmail.com.
There are resources to be found on a variety of my channels and pages -
graphic and video resources in the main.
There are some new projects coming through, mainly centred on work in
Sheffield and Sweden.
twitter@f4mmedia
08432895485
http://www.behance.net/futurhoodav
http://entertainingtoolbox.wix.com/arts
https://f4mmedia.artery.io/
http://www.youtube.com/user/futurhoodav
http://www.youtube.com/user/f4mmediavideo
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4. I really like hybrids. Although grunge may have fallen by
the wayside somewhat given the rise in popularity of
other design schemasand styles, something I like to call
electro grunge still has some appeal and some use.
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5. graphic
resources
There are a number of freebies in our deviant art porfolio. As you will undoubtedly notice I am not a trained graphic
Feel free to download away. Always useful for anyone artist. I am simply someone who has an abiding love of
needing graphic content. the visual - whether it is still imagery, illustration, graphic
In addition there are a number of paid for prints available. design or moving imagery, animation, motion graphics or
You can find more on fine art america film.
a paypal donation to f4mmedia@gmail.com would be You find a varoety of other reources on the artery
nice - it will help webstore - f4mmedia
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8. Business Video
Video you make for your business can be so much more than
the almost blank face direct to camera, or the evangelical
emotivism, you find around. It certainly can be more than a few One thing you can do is to look for small, low overhead
still images strung together and a complementary few bits of agencies - yes like f4mmedia! So why shouldn’t I put in a
text, perhaps as lower thirds, crawling along the bottom of the pitch for us. We are cute and lovable, we also have a sense of
screen or, perhaps, as a sort of sidebar scroll. humour.
We have a tagline - ‘who put the art into marketing’. We are not the greatest things since sliced bread, the answer
to world peace, or the cure for all of the dread diseases and
No we are not giving ourselves airs and graces, but we do try to the common cold.
make what we produce interesting without being
overpoweringly self-absorbed. We are straight up, honest, hard working and have eyes and
ears as well as imaginations. So why don’t you just pick up
Video is well within the reach of small businesses these days. the phone or send us an e-mail.
For those who have the courage the next step is often to do
it yourself. This can be a mistake. Then again, learning by your The images come from a promo we did for ourselves a little
mistakes is an old adage while ago. The discounts are still running. They won’t forever.
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11. As with all marketing video has its own rules. The
basics are that it should run with the overall
branding scheme. If you don’t have one, or it is
implicit or unconscious - make it plain. This makes all
sorts of things a lot easier. Clearly set out your
message, your story, your tagline, palette, design
scheme, the landscape, setting and scene, the
palette and typography, where applicable.
There are lots of different sorts of business video. Do Think carefully about your targets. To aim squarely at
not assume that what you think will work well is them you need to find the right channels, as well as
going to be necessarily true. the right content.
Promos, demos, presentations, testimonials, straight Get someone else to look at the whole project - you
ads, comparisons, staff presentations, how-tos, i get too many answers ‘yes’, ‘great’, ‘I like it’, from those
nfomercials, these are just a few. One Market Media close, or those working directly for you.
llists 51 different forms of business video. They are
not far wrong. After all that - you can always call us.
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12. Audio-
visual art
Can you give it a real and full definition?
I call myself an audio-visual artist. Why? Because I play and
produce, eventually creating pieces to be watched on a
screen or projected. These pieces incorporate all too often el-
ements of video, music, spoken word, text, still imagery from
photo, vectors and so on.
I like it! I hope you do as well.
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13. These images are taken from a recent project called
‘wireframe steam’. You can find it here, on youtube.
I had been musing on the whole steampunk thing. As usual I
got caught up in the musings and let my mind and
imagination wander. A little wireframe here and there, a few
pieces of bright blocks, well windows 8 is floating around,
a blur or two to fit my generally dizzy nature and the visuals
came about.
As with all of my visuals and visual art, that side of things was
porduced under the name Quantize of futurhood av.
The music was produced under the name Silverback DJ,
something from the dim and distnt past ... the days of our old
club night, Spannered - don’t ask.
Out of samples supplied as a bonus by Loopmasters and a
couple of other bits, I managed to create what I think is a
suitable piece. Just a nod towards steam, if that can be done.
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15. music
video
I really enjoy creating music videos - you can find a
whole range on the youtube channel - futurhoodav
There are video there ranging from hiphop, through
dubstep, chilled/ambient, to varieties of house, from
minimal to tech and so on.
You will notice that the videos on my channel are not
just performance videos. For me there is nothing worse
than the tired and tedious performance music videos,
set and shot in a place predictable for the genre, indeed
predictable in every way.
I like to use footage, styles, motion graphics that are
evocative but certainly not predictable.
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20. work
in
progress
Here are some stills from recent pieces uploaded to the
futurhood av youtube channel.
playing with bits and pieces in and around a steampunk ethic
but not taking on the style directly.
The titles played with the notion of anti-aliasing.
I may look at doing something to unify all of them and take the
thread on to something closer to steampunk proper or find an
established or recognizable hybrid to make all of these bits and
pieces something singular.
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