another in the series of elements - recent projects, new illustrations

1. earth
fire
water
vol 2
imagination ed2

2. f4mmedia
http://f4mmedia.deviantart.com/
on youtube
http://www.youtube.com/user/futurhoodav
on mixcloud
http://www.mixcloud.com/futurhoodav/
on wordpress
http://coloursheard.wordpress.com/
http://f4mmedia.wordpress.com
(c)2013 all rights reserved f4mmedia Derek Bate
elements vol2 ed 2 2

3. branding Use a palette to suit all of the considerations to hand:
- the actual and ongoing character of the brand itself
- the specific tasks at hand, what is it you are promoting, what direct
message are you putting out
- the trajectory of the brand itself, what is the future history of the
business and the brand as a whole going to have.
Use a suitable font palette. Have a typgraphy that does the job:
- the font you use for the logo
- a suitable font for display purposes, for headings
- a font for any particular message, but not one that contradicts or
clashes with the efforts made and that you are making.
Take a look at my recent blog articles on the f4mmedia wordpress blog
http://f4mmedia.wordpress.com
http://f4mmedia.wordpress.com/2013/02/26/marketing-for-the-
Telling any story is not simply a case of throwing out dialogue small-business/
and characters, even though they may be really great - full http://f4mmedia.wordpress.com/2013/01/24/small-business-market-
of life, well drawn, gorgeously fun. It is also about setting the ing/
right scene or series of scenes. http://f4mmedia.wordpress.com/2013/01/14/marketing-integrated-
content-online/
Branding, indeed, any sort of marketing, is just the same. If http://f4mmedia.wordpress.com/2012/11/06/be-a-good-example-of-
the background and the course of the story you are telling is yourself/
just right, the message is better received. http://f4mmedia.wordpress.com/2012/10/01/typefaces-logos-psy-
chology-branding/
A large part of any process of branding is to establish a series
of icons - logo, tagline etc. These may be the first and - and there are more coming very soon in this whole series ...
essential steps but they are not the only areas of effort.

4. elements vol2 ed 2 4

6. elements vol2 ed 2 6

8. elements vol2 ed 2 8

10. audio-visual art
elements vol2 ed 2 10

12. elements vol2 ed 2 12

14. elements vol2 ed 2 14

16. elements vol2 ed 2 16

18. elements vol2 ed 2 18