3. Growing and internationalising
a business
Complex international
diversification
Emerging markets / Emerging
giants
Introduction
to the course in course outline
4. Module 1: Growing and internationalising a
business
• Drivers of globalisation
• Internationalising the entrepreneurial firm
• Entering foreign markets
• Offshoring/BPO
Module 2: Complex international diversification
• Structures for complexity
• Managing global competitive dynamics
• Local firm responses to MNCs
Module 3: Emerging markets / Emerging giants
• Borrowing and leveraging resources (I)
• Borrowing and leveraging resources (II)
• National competitive advantage
• MNCs from developed economies
• Emerging giants from fast-growing emerging
economies
Introduction
to the course in course outline
5. BPO as ambidextrous global strategy
India and IT outsourcing
Building capabilities in software
services
Infosys
Agenda
7. Definition
• Gartner identify four segments of BPO:
– Customer management (sales, marketing and customer
care)
– Enterprise services (HR, finance and accounting [F&A],
operations and payment services)
– Vertical services (vertical-industry-focused processes, such
as mortgage services and credit card services for the
banking sector, claims processing for insurance, and billing
services for telecommunications)
– Supply management services (logistics, procurement and
warehousing
http://search.proquest.com.ezproxy.usc.edu.au:2048/docview/1076409525/1
3FF9B7209019EB598F/13?accountid=28745
8. Opportunities for both players
• Outsourcing benefits for client firms
• Opportunity to develop capabilities and
“move up the value chain” for service
providers
9. Main reason for offshoring
• Strong supply of skilled and qualified professionals at
lower labour cost than in the client company’s home
country
• Often India
• BPO is any outsourcing of knowledge-intensive
processes (often IT)
http://articles.economictimes.indiatimes.com/2012-04-28/news/31453472_1_outsourcing-
industry-bpo-spending-indian-it-bpo
10. Reasons have evolved to include
innovation
In recent years, the number of companies that outsource critical
business processes to outside suppliers has grown significantly
worldwide. The business-process outsourcing (BPO) market has
been estimated to be worth $309 billion in 2012, including activities
such as finance and accounting, human resource management,
procurement and legal services, and the overall volume is estimated
to be growing at a rate of around 25% annually. Many organizations
initiated BPO as part of an operational effort (for example, to reduce
costs or access skills), but it has evolved into much more.
Lacity, Mary C; Willcocks, Leslie P (2013) Outsourcing Business Processes for Innovation
MIT Sloan Management Review 54 (3) 63-69.
11. Global sourcing a key trend
• core component of F500 companies’
corporate strategy
• scope expanding beyond traditional IT or
transaction processing
– using global sourcing as a way to position for long-
term capability building (skills and capacity)
• a competitive necessity
• challenge: integrate process and IT operations
to improve effectiveness and efficiency
12. Outsourcing trend
“The board of directors of virtually
every big company are now
insisting on very articulated
outsourcing strategy” –
Businessweek, 2006
This isn’t about labor
cost…the issue is that if you
don’t do it you won’t survive –
MD of Deutsche Bank Global
Business, Jan 2006
13. Offshore addressable market is increasing
• Leading role of Global 500
and Fortune 1000 IT
spending
• sets trend for rest of business
world
• combined IT spend represents
40% of global IT spending
• IT budget constitutes 2.3% of
$20 trillion combined revenues
14. Rapid growth in outsourcing
• business drivers
• reduce costs
• build competencies
• increase revenue
• key segment: Indian IT services
Indian IT services exports : Growth Trends
Source: NASSCOM
Notas del editor
References for imageswww.grwoglobally.eventbrite.comhttp://www.omm.com/traderemediesandtradepolicy/http://en.sap.info/spectrum-emerging-markets-bric-china/36941
References for imageswww.grwoglobally.eventbrite.comhttp://www.omm.com/traderemediesandtradepolicy/http://en.sap.info/spectrum-emerging-markets-bric-china/36941