Announcing API Days San Francisco 2014, focused on APIs for Connected Cars and Driver Experience. This edition will focus on how APIs are disrupting the Car Industry and the Driver Experience, paving the way towards the connected car of the future. According to Mark O'Neill, VP Innovation at Axway, "Soon we will see apis as being just as fundamental to cars as fuel or tires". Come join us at API Days San Francisco 2014, from June 13th to June 15th at PARISOMA (169 11th Street). More info: http://sf.apidays.io

1. June 13th-15th 2014
APIDAYS SAN FRANCISCO
2nd edition
Disrupting the Car Industry and Driver
Experience with APIs
http://sf.apidays.io/

2. DRIVER EXPERIENCE IS THE NEXT DISRUPTION IN THE CAR INDUSTRY
Americans spend on average
750
hours a year
in a car
*Mckinsey Disruptive Technologies Report
*

3. STARTUPS ARE ALREADY WORKING ON IMPROVING IT
Last year, at PARISOMA’s THINK&ACT: Driving Revolution industry
event, which gathered 200 car industry experts and enthusiasts, we saw
some of the first companies enhancing driver’s experience, including:
The app that provides you with quick, hassle-free way to pay
for parking. http://m.qpme.com/
Providing you with turn-by-turn directions to the closest
available parkspot. http://www.voicepark.org/
A provider of expertise and solutions for connecting vehicles
with the cloud. http://www.abaltatech.com/
Connecting you to transit schedules, alerts and updates on
your mobile phone. http://www.roadify.com/

4. IF YOU THINK YOU’RE NOT IN THE CAR INDUSTRY, THINK AGAIN
As featured on

5. APIDAYS SF 2014 WILL FOCUS ON THIS BOOMING APIs SEGMENT
146
APIs
already listed on
ProgrammableWeb.com for the
Transportation category
NO CONNECTED CAR WITHOUT APIS
“Soon we will see APIs as being just as fundamental
to cars as fuel or tires”
– Mark O’neill, VP Innovation at Axway
APIs allow the cars and
apps to communicate with
each other.
Sensors in the car
connect to internal
systems using an API.
* source: http://www.soatothecloud.com/2013/09/how-apis-power-connected-car.html

6. THIS NEW MARKET HAS A HUGE GROWTH POTENTIAL
CASE STUDY
Connecting Riders with Drivers in a Click of a button
By launching a mobile application that allows people to request a driver with just a click of a button,
Uber has basically created an API between cars and users, through their smartphones. Using
their API, a new niche market was opened and a $3.5 billion company was born. Now Uber is thought
to make ~$1 billion in gross bookings1. After the 80% cut to drivers, this is about $200 million in
revenue each year.
Currently 23 million cars on the road are connected to the Internet in some manner, by
2020 its expected that 152 million cars will be connected.2
In the next 5 years, this industry is projected to grow at a rate of 35% to $132 billion.3
How much economic impact would be created by a company that creates an API for
paying gas? Tolls?
1 TechCrunch
2
IHS Automotive
Market Research
3 Transparency

7. THAT’S WHY EVERY BIG PLAYER IS ON IT
CAR MANUFACTURERS
Ford Developers Program
Launched in 2013, the program allows developers to incorporate SYNC connectivity
and AppLink API into their smartphone applications.
GM Developer Portal
In 2013, GM started their own developer program with SDK for In-Vehicle apps and
remote APIS for cloud based access.
TELECOM
Tesla Motors
Tesla is building their cars focusing on the driver experience and has partnered with
AT&T to improve it and enable remote diagnostics & maintenance.
AT&T Drive Studio
AT&T is the first carrier that opened a research center dedicated to connected car
innovation.
Sprint Velocity
Sprint’s Velocity platform allows car manufacturers to simplify the development
process and easily integrate complex components to their cars.
SOFTWARE
Verizon
Verizon’s Telematic solution offers a set of connected service that improve safety,
security, and in-car entertainment options.
Google
They teamed up with GM, Honda, Audi, and other car manufacturers to bring Android
operating systems to connected cars.
Apple
They are working to bring iOS to connected cars.

8. NEW GROWTH OPPORTUNITIES FOR ALL INDUSTRIES
Safety
Infotainment
Navigation & Traffic Info
Vehicle to vehicle communication
will increase situational awareness
and reduce vehicle crashes.
From making a dinner
reservation to streaming music,
infotainment will make the ride
more enjoyable.
Embedded sensors and vehicleto-vehicle communication will
provide congestion alerts and
alternative route
recommendations.
Industries: Insurance, OEMs
Industries: Retail, Entertainment,
Advertising
Industries: Infrastructure, Energy
Vehicle Relationship Management
Electronic Tolling
Security
Embedded sensors in cars will
provide maintenance notification
alerts and will enable remote
diagnostics.
Through embedded sensors
and mobile applications, bridge
and highway tolls will become
automated.
Tracking cars and advanced
security analytics will be made
possible through embedded
sensors that send data through
the cloud.
Industries: OEMs
Industries: Banking, Infrastructure
Industries: Insurances, OEMs, Health

9. Join us at
APIDAYS SAN FRANCISCO
Disrupting the Car Industry and
Driver Experience with APIs
from June 13th to 15th 2014
Location: PARISOMA,
11th St & Howard St
Pre-registration: http://sf.apidays.io
contact: sf@apidays.io

10. APIDAYS IS A SERIES OF OPEN INTERNATIONAL EVENTS ABOUT APIS
AND THE PROGRAMMABLE WEB, WHICH STARTED IN 2012.

11. APIDAYS BRING TOGETHER INNOVATORS, DECISION MAKERS AND
INFLUENCERS FROM BOTH TRADITIONAL AND API INDUSTRIES.

12. APIDAYS IS A GLOBAL FRANCHISE REPLICATED IN SEVERAL COUNTRIES
Berlin
MAY2014
San Francisco
JUNE2014
Moscow
FALL2014
Barcelona DECEMBER2014
MAY2014
Paris
Tokyo
FALL2014

13. APIDAYS IS BROUGHT TO YOU BY
www.fabernovel.com
WE WORK WITH GLOBAL LEADING COMPANIES TO HELP THEM BUILD GROWTH AT
STARTUP SPEED.
Every day, we bring together big and small companies to launch breakthrough customer
experiences. FABERNOVEL clients include: AT&T, L'OREAL, KNIGHT FOUNDATION, BEL GROUP,
TOYS'R'US, DANNON, STEELCASE, SFMTA.
www.webshell.io
WEBSHELL MAKES API INTEGRATION EASY FOR DEVELOPERS.
WEBSHELL develops tools for making API integration easier for developers on authentication,
scripting and widgets, in Paris, and manages the {"apis":"the joy"} blog.

14. APIDAYS SF 2014, IS HOSTED BY PARISOMA
PARISOMA IS A SPACE WHERE IDEAS
MEET EXECUTION.
We cultivate an experimental environment
through coworking, mentorship, education
and events.
PARISOMA in figures:
70 startups
400+ alumni
3 events a week
20,000 visitors a year
www.parisoma.com

15. See you at
APIDAYS SAN FRANCISCO
Disrupting the Car Industry and
Driver Experience with APIs
from June 13th to 15th 2014
CLICK HERE TO ACCESS
SF.APIDAYS.IO