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RUFFLES e...
A piada do Saco de Ar
Tudo começou lá fora...
Timeline
  1                               3                                      5                          7
FANPAGE                         BLOG                                REDES SOCIAIS               FANPAGE
          Março/2010                        Maio/2011                           Outubro/2011                  Novembro/2011
          What are these                    I hate it when i buy                Repercussão
          chips inside my                                                                                     Piada feita
                                            a pack of air and                   da piada no
          packged air ?                                                                                       pelo personagem
                                            there are chips in it               Brasil                        “Melhor do Mundo”




                     Abril/2010                                 Outubro/2011                  Outubro/2011
                      Buy a pack of                             I Bought A Pack Of            When i buy an
                      Walkers crisps, its                       Air and Got Some              air pack. I see a
                      more a bag of air!                        Chips Free                    chips inside
          FANPAGE                                  FANPAGE                            BLOG

             2                                         4                               6
...e foi aproveitada no Brasil,
          usando Ruffles.
A piada no Brasil
O que fazer?
Saco de ar? Isso é mito.

                   3 caminhos
                   1) Responder oficialmente
                   2) Responder com humor
                   3) Não responder
Saco de ar? Isso é mito.

                 Em um mês, a aba foi vista por mais de
                21.100 pessoas
                 Interagimos com cerca de 500 usuários em
                posts de blogs, Tumblrs, YouTube, Twitter e
                Facebook
                 Ganhamos mais de 4.800 fãs no Facebook e
                980 seguidores no Twitter
Repercussão na mídia
O case Ruffles - "Saco de ar? Isso é mito!"

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O case Ruffles - "Saco de ar? Isso é mito!"

  • 1. RUFFLES e... A piada do Saco de Ar
  • 3. Timeline 1 3 5 7 FANPAGE BLOG REDES SOCIAIS FANPAGE Março/2010 Maio/2011 Outubro/2011 Novembro/2011 What are these I hate it when i buy Repercussão chips inside my Piada feita a pack of air and da piada no packged air ? pelo personagem there are chips in it Brasil “Melhor do Mundo” Abril/2010 Outubro/2011 Outubro/2011 Buy a pack of I Bought A Pack Of When i buy an Walkers crisps, its Air and Got Some air pack. I see a more a bag of air! Chips Free chips inside FANPAGE FANPAGE BLOG 2 4 6
  • 4. ...e foi aproveitada no Brasil, usando Ruffles.
  • 5. A piada no Brasil
  • 7. Saco de ar? Isso é mito. 3 caminhos 1) Responder oficialmente 2) Responder com humor 3) Não responder
  • 8. Saco de ar? Isso é mito.  Em um mês, a aba foi vista por mais de 21.100 pessoas  Interagimos com cerca de 500 usuários em posts de blogs, Tumblrs, YouTube, Twitter e Facebook  Ganhamos mais de 4.800 fãs no Facebook e 980 seguidores no Twitter