A first glimpse to results from the second edition of News Italia Project (http://news-italia.org). Presentation delivered during the International Journalism Festival in Perugia (29/04/2012).
News Italia. The State of Italian News Media in 2012
1. PERUGIA 29 APRILE 2012
NEWS ITALIA
THE STATE OF ITALIAN NEWS MEDIA IN 2012
Research team:
Lella Mazzoli, Director
Fabio Giglietto*, Senior researcher & project coordination
Giovanni Boccia Artieri, Senior researcher
Luca Rossi, Senior researcher
Alessandro Bellafiore, Junior researcher
Mario Orefice, Junior researcher
Giulia Raimondi, Junior researcher
*presenting speaker
2. Summary
• About News Italia;
• The News Media Ecology in Italy;
• Consuming News in the Digital Era;
– Internet news consumers;
– Mobile news consumers;
– Participatory news consumer.
• Conclusions.
Read more: news-italia.org
3. About News Italia
The project, started in 2011, aims to analyze the
revolution occurring in how Italians get news
and information
The annual News Italia report by the
Department of Communication of the University
of Urbino “Carlo Bo” is a comprehensive analysis
of the news media ecosystem in Italy
Read more: news-italia.org
4. The News Media Ecology in Italy
2011 (n=1006) 2012 (n=1031)
0.0 20.0 40.0 60.0 80.0 100.0 0.0 20.0 40.0 60.0 80.0 100.0
90.8 news on national TV stations 89.4
63.1 allnews 59.8
62.8 national newspapers 59.6
59.0 Internet 58.5
56.6 news on local TV stations 58.4
53.2 radio 55.2
51.1 local newspapers 54.1
Read more: news-italia.org
5. FUL SAMPLE
n=1031
Internet News Consumers
58% 77% 70% 40%
95% 93% 57% 45%
YOUNG ADULTS
Get news from Likes coming Follows the news Get
the Internet across news everyday or news from a
n=123
about topics and almost everyday portal like
issues that I have MSN, Libero
not thought Notizie or Virgilio
about very Notizie
much before.
Read more: news-italia.org
6. Mobile News Consumers
INTERNET NEWS
CONSUMERS
58% 67% 44% 31%
n=603
FUL SAMPLE
n=1031
MOBILE NEWS
CONSUMERS
31% 61% 59% 42%
n=318
Thinks that the Get News from e- Finds the time to
amount of mail, alerts or read all or most
information SNSs of the news
available are forwarded by e-
overwelming mail, alerts or
Read more: news-italia.org SNSs
7. Participatory News Consumer
GET NEWS FROM INTERNET NEWS
CONSUMERS
58% 53% 52% 17%
n=603
FUL SAMPLE
n=1031
21% 65% 62% 26%
n=214
SNS
Get news, in Get news, in a Goes online Downloaded an
a normal normal day, from specifically to get «app» that
day, from a website of a news everyday allows access
Facebook or national or local or almost news via
Twitter newspaper everyday smartphone or
tablet
Read more: news-italia.org
8. Conclusions
• Printed newspaper are incrisingly becoming a
risky business (and it can only get worse);
• News on TV is NOT dead;
• Young adults approach to online news in more
opportunistic and less systematic manner;
• Mobile news consumers are less affected then
average by information overload;
• People are incrisingly getting news via SNSs but
have not given up other methods of getting news.
Read more: news-italia.org