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PERUGIA 29 APRILE 2012




NEWS ITALIA
THE STATE OF ITALIAN NEWS MEDIA IN 2012




                                                              Research team:
                                                        Lella Mazzoli, Director
                    Fabio Giglietto*, Senior researcher & project coordination
                                    Giovanni Boccia Artieri, Senior researcher
                                                Luca Rossi, Senior researcher
                                      Alessandro Bellafiore, Junior researcher
                                              Mario Orefice, Junior researcher
                                           Giulia Raimondi, Junior researcher
                                                             *presenting speaker
Summary
• About News Italia;
• The News Media Ecology in Italy;
• Consuming News in the Digital Era;
  – Internet news consumers;
  – Mobile news consumers;
  – Participatory news consumer.
• Conclusions.


                    Read more: news-italia.org
About News Italia
The project, started in 2011, aims to analyze the
revolution occurring in how Italians get news
and information

The annual News Italia report by the
Department of Communication of the University
of Urbino “Carlo Bo” is a comprehensive analysis
of the news media ecosystem in Italy

                   Read more: news-italia.org
The News Media Ecology in Italy
2011 (n=1006)  2012 (n=1031)
0.0   20.0   40.0    60.0           80.0    100.0                                            0.0   20.0   40.0   60.0      80.0    100.0


                                           90.8               news on national TV stations                                        89.4



                             63.1                                                 allnews                           59.8



                             62.8                                    national newspapers                            59.6



                           59.0                                                   Internet                         58.5



                       56.6                                      news on local TV stations                         58.4



                     53.2                                                           radio                         55.2



                    51.1                                                 local newspapers                        54.1




                                                    Read more: news-italia.org
FUL SAMPLE
               n=1031
                        Internet News Consumers


                        58% 77% 70% 40%
                        95% 93% 57% 45%
YOUNG ADULTS




                        Get news from   Likes coming              Follows the news   Get
                        the Internet    across news               everyday or        news from a
               n=123




                                        about topics and          almost everyday    portal like
                                        issues that I have                           MSN, Libero
                                        not thought                                  Notizie or Virgilio
                                        about very                                   Notizie
                                        much before.
                                           Read more: news-italia.org
Mobile News Consumers


                            INTERNET NEWS
                              CONSUMERS
                      58%                           67% 44% 31%
                                            n=603
FUL SAMPLE
             n=1031




                            MOBILE NEWS
                            CONSUMERS




                      31%                           61% 59% 42%
                                            n=318




                                                    Thinks that the              Get News from e-   Finds the time to
                                                    amount of                    mail, alerts or    read all or most
                                                    information                  SNSs               of the news
                                                    available are                                   forwarded by e-
                                                    overwelming                                     mail, alerts or
                                                    Read more: news-italia.org                      SNSs
Participatory News Consumer

                                     GET NEWS FROM INTERNET NEWS
                                                     CONSUMERS
                      58%                                                  53% 52% 17%
                                                                   n=603
FUL SAMPLE
             n=1031




                      21%                                                  65% 62% 26%
                                                                   n=214
                                          SNS



                      Get news, in                                         Get news, in a             Goes online           Downloaded an
                      a normal                                             normal day, from           specifically to get   «app» that
                      day, from                                            a website of a             news everyday         allows access
                      Facebook or                                          national or local          or almost             news via
                      Twitter                                              newspaper                  everyday              smartphone or
                                                                                                                            tablet

                                                                             Read more: news-italia.org
Conclusions
• Printed newspaper are incrisingly becoming a
  risky business (and it can only get worse);
• News on TV is NOT dead;
• Young adults approach to online news in more
  opportunistic and less systematic manner;
• Mobile news consumers are less affected then
  average by information overload;
• People are incrisingly getting news via SNSs but
  have not given up other methods of getting news.

                   Read more: news-italia.org
More analysis, presentations, full
  report, dataset and more…




            Read more: news-italia.org

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News Italia. The State of Italian News Media in 2012

  • 1. PERUGIA 29 APRILE 2012 NEWS ITALIA THE STATE OF ITALIAN NEWS MEDIA IN 2012 Research team: Lella Mazzoli, Director Fabio Giglietto*, Senior researcher & project coordination Giovanni Boccia Artieri, Senior researcher Luca Rossi, Senior researcher Alessandro Bellafiore, Junior researcher Mario Orefice, Junior researcher Giulia Raimondi, Junior researcher *presenting speaker
  • 2. Summary • About News Italia; • The News Media Ecology in Italy; • Consuming News in the Digital Era; – Internet news consumers; – Mobile news consumers; – Participatory news consumer. • Conclusions. Read more: news-italia.org
  • 3. About News Italia The project, started in 2011, aims to analyze the revolution occurring in how Italians get news and information The annual News Italia report by the Department of Communication of the University of Urbino “Carlo Bo” is a comprehensive analysis of the news media ecosystem in Italy Read more: news-italia.org
  • 4. The News Media Ecology in Italy 2011 (n=1006) 2012 (n=1031) 0.0 20.0 40.0 60.0 80.0 100.0 0.0 20.0 40.0 60.0 80.0 100.0 90.8 news on national TV stations 89.4 63.1 allnews 59.8 62.8 national newspapers 59.6 59.0 Internet 58.5 56.6 news on local TV stations 58.4 53.2 radio 55.2 51.1 local newspapers 54.1 Read more: news-italia.org
  • 5. FUL SAMPLE n=1031 Internet News Consumers 58% 77% 70% 40% 95% 93% 57% 45% YOUNG ADULTS Get news from Likes coming Follows the news Get the Internet across news everyday or news from a n=123 about topics and almost everyday portal like issues that I have MSN, Libero not thought Notizie or Virgilio about very Notizie much before. Read more: news-italia.org
  • 6. Mobile News Consumers INTERNET NEWS CONSUMERS 58% 67% 44% 31% n=603 FUL SAMPLE n=1031 MOBILE NEWS CONSUMERS 31% 61% 59% 42% n=318 Thinks that the Get News from e- Finds the time to amount of mail, alerts or read all or most information SNSs of the news available are forwarded by e- overwelming mail, alerts or Read more: news-italia.org SNSs
  • 7. Participatory News Consumer GET NEWS FROM INTERNET NEWS CONSUMERS 58% 53% 52% 17% n=603 FUL SAMPLE n=1031 21% 65% 62% 26% n=214 SNS Get news, in Get news, in a Goes online Downloaded an a normal normal day, from specifically to get «app» that day, from a website of a news everyday allows access Facebook or national or local or almost news via Twitter newspaper everyday smartphone or tablet Read more: news-italia.org
  • 8. Conclusions • Printed newspaper are incrisingly becoming a risky business (and it can only get worse); • News on TV is NOT dead; • Young adults approach to online news in more opportunistic and less systematic manner; • Mobile news consumers are less affected then average by information overload; • People are incrisingly getting news via SNSs but have not given up other methods of getting news. Read more: news-italia.org
  • 9. More analysis, presentations, full report, dataset and more… Read more: news-italia.org