1. CoWorking
every dog has its days !
http://www.7thfloor.it
http://coworking.pbwiki.com/CoworkingRome

2. What-is-that?

3. What-is-that?
• shared office + cafe cultures

4. What-is-that?
• shared office + cafe cultures
• writers, developers,
independents, cani sciolti
http://www.flickr.com/photos/seba_tf/

5. What-is-that?
• shared office + cafe cultures
• writers, developers,
independents, cani sciolti
http://www.flickr.com/photos/seba_tf/
• the opposite of modern cafè
http://www.flickr.com/photos/10363439@N00/ Uros Petrovic

6. objectives

7. objectives
• local pinpoint for the web (1.0,
2.0, ...X.0)
• local pinpoint for the
softwarecommunitydeveloperaccount
engineers
• ease access to the skills for market
players (SBE) http://www.flickr.com/photos/61123283@N00/
PhotoJeff

9. http://www.flickr.com/photos/jamie3529gq/
benefits
for
indepents - market players - users/SBE
• lowering costs (operative,research...,
transaction, PR, marketing...)
• lowering skill shortage
• increasing transparency

10. Independents

11. Independents
• Developers
• Information Architects
• Webmaster
• SEO/SEM/WebAnlist
• Content Manager
• Community Manager
• Marketing http://www.flickr.com/photos/21667736@N00/
Art Freak
• Media

12. trouble and needs
• high level skills
• low burgain power
• PR
• isolation
• creativity - brainstorming
• training
http://www.flickr.com/photos/21667736@N00/
Art Freak

13. market players

14. market players
• Web Agencies
• Marketing Agencies
• Software House
http://www.flickr.com/photos/photosbymonicamichele/

15. problems & needs
• skills shortage
• Cost for the office
• Research & Developement
http://www.flickr.com/photos/photosbymonicamichele/

16. Stakeholders

17. Stakeholders
• Users
• SBE
• Digital Divide
http://www.flickr.com/photos/wiseacre/

18. problems & needs
• Busineness Processes
• Web apps (quality)
• Security
• e commerce
• online adv - marketing
• ebanking
• egov
http://www.flickr.com/photos/wiseacre/

19. responses

20. responses
Sharing

21. responses
Sharing
• Resources
• Facilities
• Skills
• Opportunities

22. responses
Sharing
• Resources on line: social
networks -
• Facilities communities
• Skills
• Opportunities

23. responses
Sharing
• Resources on line: social
networks -
• Facilities communities
• Skills off line: barcamp -
CoWorking
• Opportunities

24. responses
Sharing
• Resources on line: social
networks -
• Facilities communities
• Skills off line: barcamp -
CoWorking
• Opportunities
settling down barcamps

25. services
http://www.flickr.com/photos/58921048@N00/
rodrick.reidsma

26. services
http://www.flickr.com/photos/58921048@N00/
rodrick.reidsma
• wi-fi isle • cafe
• location for envents • tech library
• training facilities • meeting room
• usability test place • usability test place
• storage-back up • Storage-back up

27. governance

28. governance
collective or space leaders?
• The Starfish and The Spider, Ori Brafman
Rod Becktrom
• Catalysts and Guides (an open source
dev model)
http://www.flickr.com/photos/macca/

29. mission critical

30. mission critical
• no critical mass no collaboration

31. mission critical
• no critical mass no collaboration
• keepeing the spaces populated and
buzzing daily

32. mission critical
• no critical mass no collaboration
• keepeing the spaces populated and
buzzing daily
• the more people are in the less “your
office” is

33. mission critical
• no critical mass no collaboration
• keepeing the spaces populated and
buzzing daily
• the more people are in the less “your
office” is
• the more your “office” is the the more
sterile it could be.

34. Business Model
Revenues Costs
• •
rent an isle rent a loft
• •
Storage connectivity
• •
training repair
• •
Usabilty test area administration
• •
Events hardware
• •
Projects Go Surfing
http://www.flickr.com/photos/carlosjm/

35. Cubespace, Portland
www.cubespacepdx. com
Founded: 2006 by Eva Schweber, a
nonprofit management consultant and her
husband David Kominsky, a rabbi
Cost: $250 per month or $40 a day.
Includes Internet, unlimited local calls,
and access to a break room stocked with
snacks
CubeSpace's spacious break room can also hold presentations and
networking sessions. Member Bill Woodrich, a chiropractor still in the
startup phase of his health consulting firm, Lifeblood, says he looked into
other rent-a-desk options in the area, but said that while they were
affordable, quot;They didn't really address any of my needs beyond space —
there was no social environment I could relate to.quot;

36. 116 West Houston
New York City
www.116westhouston.com
Founded: 1999 by John McGann, a musician-
turned-computer programmer
Cost: $100 to $700 per month. Includes
Internet, access to laser printers, copiers, and
scanners
With no walls or partitions, quot;the space really fosters collaboration,quot; says founder
John McGann, and that's proven appealing to entrepreneurs as well as writers,
designers, and artists. He recently began a renovation project to triple the
amount of public space removing desks to make way for a small conference
room and a larger lounge area that includes a hammock for power naps.

37. theOffice
Santa Monica, California
www.theofficeonline.com
Founded: 2004 by filmmaker/
entrepreneur Aleks Horvat
Cost: $249 per month, including
Internet, a reference library, and
beverages. (24/7 access is available for
an additional fee)
• Designed as an oasis for writers and other creative
professionals, theOffice is arranged according to feng shui
principles and furnished with top-of-the-line Aeron chairs and
Bose noise-canceling headphones. A wall of plaques
commemorates the successful film, TV, and book projects
written on-site.

38. Habitat
• Community Centered (developers, juornalists,
designers, writers, filmakers...)
• easier to market
• Multi Purpose (professional melting pot)
• more creativity and more knowledge sharing,
opportunities

39. Where
near the University of Rome La
Sapienza

40. Links
http://coworking.pbwiki.com/
http://coworking.pbwiki.com/CoworkingRome
http://blog.coworking.info/2007/04/21/the-results-
of-the-coworking-survey/
http://www.businessweek.com/smallbiz/content/
feb2007/sb20070226_761145.htm

42. credits
Via Lima 22
00198 Roma
Parioli - P.zza Ungheria - Villa Ada
Tel 0685356507
a.genovese@00map.com
scriptavolant@scriptavolant.net