From small businesses to larger corporations, YouTube has become a must-have marketing tool for comp...

1. YouTube Video Marketing Channel for Corporate Branding
and SEO
From small businesses to larger corporations, YouTube has become a must-have marketing tool for
companies to communicate via videos. With easy to use functionality combined with free access the
video library is a frequented destination on the web.
Corporations can take advantage of the YouTube video venue by developing a full collection of
videos via a corporate marketing channel. With the right categorization, selective keywords and
inspired video production, a corporate video channel can help to improve branding and
communications along with search engine optimization goals.
Establishing a Corporate Video Marketing Channel on YouTube
Anyone with a YouTube account can set up a video channel for a collection of company videos.
However, it is best to have someone from the marketing department establish a corporate YouTube
channel to ensure that it set up with a proper branding and marketing strategy.
Some of the ways companies can customize a YouTube video marketing channel include:
Uploading a corporate logo as part of the video marketing channel template
Changing channel color scheme with custom colors to match corporate logos
Adding links to the corporate website and contacts
Setting up relevant keywords for the company's products and services
Arranging videos to ensure that featured videos are prominent
Corporate Branding and Communications with YouTube Videos

2. A video message can be used to interject personality into a corporate brand and creatively
communicate benefits of company products and services. An engaging video can more thoroughly
introduce a consumer to a company brand than static web content.
Videos can be produced as polished corporate pieces or more informal web communications.
Businesses can update a video marketing channel on YouTube with a variety of video options,
including:
Customer testimonial videos
Product or services highlight videos
Company or tradeshow event videos
Corporate executive message video
Photo montage videos with music
How-to instructional videos
Product tutorial videos
Website feature video demos
Corporate branding and online advertising videos
Corporate viral marketing videos
Using social media tools such as business Facebook groups, LinkedIn company groups and YouTube
video marketing channels are good tactics to improve corporate branding and communications
strategies. For optimal results, interlink corporate YouTube video marketing channels with other
social media networks and embed videos in blogs, websites and social networks whenever possible.
Improving SEO with Keyword Optimized YouTube Videos
Each video that is uploaded to a corporate video marketing channel on YouTube is an opportunity to
optimize keywords for search engines. Good SEO techniques will ensure that videos can be easily
found on YouTube as well as search engine results. Google, for example, provides a summary of
relevant videos in keyword search results.
This low cost marketing tool helps to drive traffic to companies through video search results as well
as organic web search results. To improve video SEO capabilities, make sure videos are keyword
optimized in the video title, description and all available keyword tags. With proper search engine
optimization, corporate video channels will be more easily found, generate more views and
ultimately improve the company's online branding potential.
Source: YouTube
http://suite101.com/youtube-video-marketing-channel-for-corporate-branding-and-seo-a318698