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Dr. Scheele’s New Book:


  The Obesity Cure
       George A. Scheele, M.D.

     Roadmap to Metabolic Health and
      Sustained Weight Control with
          Power Amino Acids®
Meet Dr. Scheele
            Dr. George A. Scheele, Creator of Factor4
            Weight Control®, to combat obesity and
            metabolic disease:

            • Board Certified in Internal Medicine
            • Princeton BA & John Hopkins MD
            • Professor at Rockefeller University, Yale
              University School of Medicine and Harvard
              Medical School.
            • Two time Nobel Associate (1974 & 1999)
            • First to figure out how to separate all the
              proteins in the human body (est. 20,000) by
              inventing 2D gel electrophoresis

            “As a medical doctor with over 30 years of
            research, my personal mission is to reduce
            worldwide obesity and metabolic disease. That is
            why I created Factor4 Weight Control®.”
                     – George A. Scheele, MD
The Obesity Cure
Book Purpose:
Call Attention to The Obesity Epidemic
Since 1980:
• Adult obesity has doubled (2x)
• Childhood obesity has tripled (3x)
• Morbid obesity has sextupled (6x)
Resolve the Long-Standing Diet Wars
• High protein/fat diets of Atkins
• Low fat diets of national policy
Provide a New Approach to Weight-Loss Health

   AIM: To Resolve the Obesity Epidemic
Solid Scientific Research
Estimated $50 Billion of NIH Support Over 50 Years in
Digestive and Metabolic Health:




         The Basic Science
                                        The Cure



   The Obesity Cure Connects the Dots
      For the Clinical Breakthrough
Dietary Causes of Obesity
Contributory Factors:
 • Excess calories in a sedentary society
 • Excess saturated & trans fat
 • Excess salt
Root Causes:
 • Excess refined sugars & carbohydrates
 • Protein Deficiency Syndrome – New!

     Weight Loss Paradox Explained
Sugar is Addictive
Hallmarks of Sugar Addiction:
•   Dependency
•   Cravings
•   Withdrawal symptoms
•   Yo-Yo metabolism (3 meals & 3-4 snacks per day)

Hallmarks of Sugar Pathology
•   Increased levels of sugar & insulin in blood
•   Insulin resistance to protect cells
•   High blood insulin levels shut off fat metabolism
•   Forever high insulin levels: Fat Forever!


       The Modern American Diet (MAD)
Sugar Consumption Increased

                                                               Mayor Bloomberg displays
                                                               the amount of sugar
                                                               contained in soda drinks



In Higher Dosage Sugar is Toxic:
• Over the past 100 years daily sugar consumption has increased more than
  10-fold, (from 2 to 22 teaspoons per day)
• Sugar soda drinks have increased in size from 8 oz to 12 oz to 20 oz to 64 oz
• HFCS is responsible for increasing obesity rates in America since 1980
• HFCS & sugar show multiple toxic effects at high concentrations:
     Glycation of proteins lead to cross-linked proteins called Advanced
       Glycation Endproducts (AGEs)
     The immune system seeks to destroy these foreign-looking bodies
     Resulting inflammation leads to endothelial plaques and arteriosclerosis
• In 2011 two fifteen year old girls required liver transplants in UCSF for fatty liver
  resulting in cirrhosis

                   Sugar: Pure, White & Deadly
Sugar Addiction
The Perfect Storm:
• Consumers addicted to HFCS
• Food Industry addicted to profits
• Farmers addicted to government subsidies to
  grow corn ($3.5 billion a year)
Sugar Leads to Fat Stored in 3 Places
• Fat depots throughout the body
• Fat in the Liver
• Fatty plaques throughout the arterial system

Result: Worldwide Obesity & Metabolic Disease
Selective Protein Deficiency Syndrome
High Carb Diets Cause Protein Deficiency
2-Dimensional Gel Analysis:

A: Health
   Normal Protein Pattern
   Normal body weight


B: Selective Protein Deficiency Syndrome
   Positive Charged Proteins Reduced by 90%
   Within 12 days (gain in body weight)


C: CORRECTION with Factor4 Weight Control®
   Power Amino Acids® correct protein deficiency
   (Body weight returns to normal)


     Maintain Your Protein Team To Burn Fat
Power Amino Acids
Free Amino Acids Absorbed Early (10-90 minutes):
• Essential amino acids
• Positive-charged amino acids
• Satiety amino acids
Protein-Bound Amino Acids Absorbed Later (1-4 hours)
• Essential amino acids (9)
• Non-essential amino acids (11)
Plus: Amino Acids Enhance Protein Nutrition
• Power Amino Acids increase protein digestion
  & Amino acid absorption 6-fold
    Early, Sustained & Enhanced Nutrition
The Solution
Power Amino Acids® Correct All Dietary
Causes of Obesity:
• Curb appetite for refined sugars, processed
  carbs, and fat
• Satisfy hunger with minimal calories
• Correct deficiencies in positive-charged
  amino acids, proteins & metabolic pathways
  to optimize fat metabolism

  A Weight Loss Strategy That Works!
Bottom Line
Scientific Research Reveals a New & Better Approach
to Weight Control and Metabolic Health:

         Power Amino Acids®
   Exploit nature’s feedback mechanisms to:
   •   Suppress appetite to avoid food cravings
   •   Burn fat to reduce excess body weight
   •   Build muscle to improve body definition
   •   Boost energy to tackle life

  Power Amino Acids® Essential for Weight Control!
The Product




                   * Claims have not been reviewed by the FDA



Health & Wellness Innovation at its Best
Timeline of Weight Loss Success
• “Sweet tooth” lost within the first few days
• Appetite suppression (comfort, satisfaction and well-being)
  recognized within a few days
• Body rebuilt with pep, energy, activity, stamina &
  endurance during the first month
• Body fat begins to decrease in the first week but initially
  offset by increase in muscle mass
• Clothes fit better within weeks
• Body scale weight begins to decline shortly thereafter
• Weight loss adjusts when normal body weight achieved


         Just a Matter of Time
Before You Meet Your Weight Loss Goals!
F4 Shake & Smoothie Strategies
Daily Routine for Weight Loss Strategies:
• 3 to 4 shakes per day to optimize weight loss:
     Meal replacement strategy for breakfast (smoothie)
     Portion control for lunch (Half lunch with shake)
     Snack control (shakes in lieu of snacks, particularly at night)
•   Normal dinner with protein source & 2 vegetables
•   Replace sugar drinks with Factor4 shakes
•   Lose 5 to 10 pounds per month
•   Some lose 10 to 20 pounds per month
Maintenance Strategy:
• 2 shakes per day to sustain weight control


           Bon Voyage to Good Health
Optimize Weight Loss Health
Four Simple Tips to Normalize Weight:
• Avoid sugar, processed carbs and excess salt
• Boycott cellophane foods made by the Food
  Industry
• Boycott HFCS drinks made by the beverage
  industry (soft drinks, energy drinks, fruit juices)
• Drink Factor4 shakes to tame appetite, satisfy
  cravings, boost energy, normalize body weight,
  and ensure nutritional health

       Your Weight Loss Goals Achieved!
Weight Loss Study
Conducted in 2007:
• History: 25 subjects with Chronic overweight
  disorders for 20-30 yrs. (historical controls)
• Within 3 months 96% of subjects lost weight
• Weight loss results:
   Endpoints      3 months   6 months    12 months
 Weight loss in   8.4 lbs     16.2 lbs    33.4 lbs
 pounds
 % body weight     4.5%        8.2%         16%
 loss

            Weight Loss Significance:
FDA Requires a 5% Loss in Body Weight in 12 Months
Weight Loss Performance
Factor4™ Outperforms Popular Diet Plans:
              Diet Plan                 Weight Loss
        Factor4 Weight                            33 lbs
        Control®1
        Factor4 Weight                            16 lbs
        Control®2
        Atkins3                                   10 lbs

        National                                  6 lbs
        Guidelines3
        Dean Ornish3                              5 lbs

        Zone3                                     3.5 lbs

       112   month results   26   month results   312month results
             NovaLife              NovaLife       JAMA, March, 2007
Obesity & Metabolic Syndrome
Overweight Disorders are Part of the
Metabolic Syndrome:
• Selective protein deficiency leads to a wide variety of
  chronic degenerative disease
• Overweight disorders & obesity exist in a spectrum of
  metabolic diseases associated with Metabolic Syndrome
• Includes chronic degenerative diseases that are
  responsible for accelerated aging and early death
• Obesity is the most obvious manifestation of Metabolic
  Syndrome


 Two Epidemics: Obesity & Metabolic Disease
Epidemic of Metabolic Disease
Number of Cases in the US alone:
                 Disease        Incidence
       Overweight disorders     150 million
       Obesity                     75 million
       High blood pressure         34 million
       High cholesterol & TGL      30 million
       High blood sugar            90 million
       Type 2 Diabetes             30 million
       Cardiovascular disease      57 million
       Autoimmune disease          50 million
       Cancer                      18 million
       Osteoarthritis              20 million
       Gallstones                  19 million


America Challenged with Chronic Degenerative Disease!
The Conclusion
 Bon Voyage to Normal Body Weight,
Metabolic Health, and Anti-Aging Health
                  with
   Power Shakes & Smoothies
 Containing Power Amino Acids®

   www.factor4health.com
  Look Younger, Live Longer & Feel Better
        With Power Amino Acids®
The Scientific Evidence
Power Amino Acids®:
• Suppress appetite centers in brain & stomach
• Correct the food-chain deficiencies in essential and
  positive-charged amino acids
• Close the food chain gap to increase metabolism
• Rebalance protein health between positive-
  charged and negative-charged proteins (selective
  protein deficiency syndrome corrected)
• Reset metabolic pathways to burn fat

       Power Amino Acids® Stimulate
  Weight Loss and Sustained Weight Control

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The Obesity Cure

  • 1. Dr. Scheele’s New Book: The Obesity Cure George A. Scheele, M.D. Roadmap to Metabolic Health and Sustained Weight Control with Power Amino Acids®
  • 2. Meet Dr. Scheele Dr. George A. Scheele, Creator of Factor4 Weight Control®, to combat obesity and metabolic disease: • Board Certified in Internal Medicine • Princeton BA & John Hopkins MD • Professor at Rockefeller University, Yale University School of Medicine and Harvard Medical School. • Two time Nobel Associate (1974 & 1999) • First to figure out how to separate all the proteins in the human body (est. 20,000) by inventing 2D gel electrophoresis “As a medical doctor with over 30 years of research, my personal mission is to reduce worldwide obesity and metabolic disease. That is why I created Factor4 Weight Control®.” – George A. Scheele, MD
  • 3. The Obesity Cure Book Purpose: Call Attention to The Obesity Epidemic Since 1980: • Adult obesity has doubled (2x) • Childhood obesity has tripled (3x) • Morbid obesity has sextupled (6x) Resolve the Long-Standing Diet Wars • High protein/fat diets of Atkins • Low fat diets of national policy Provide a New Approach to Weight-Loss Health AIM: To Resolve the Obesity Epidemic
  • 4. Solid Scientific Research Estimated $50 Billion of NIH Support Over 50 Years in Digestive and Metabolic Health: The Basic Science The Cure The Obesity Cure Connects the Dots For the Clinical Breakthrough
  • 5. Dietary Causes of Obesity Contributory Factors: • Excess calories in a sedentary society • Excess saturated & trans fat • Excess salt Root Causes: • Excess refined sugars & carbohydrates • Protein Deficiency Syndrome – New! Weight Loss Paradox Explained
  • 6. Sugar is Addictive Hallmarks of Sugar Addiction: • Dependency • Cravings • Withdrawal symptoms • Yo-Yo metabolism (3 meals & 3-4 snacks per day) Hallmarks of Sugar Pathology • Increased levels of sugar & insulin in blood • Insulin resistance to protect cells • High blood insulin levels shut off fat metabolism • Forever high insulin levels: Fat Forever! The Modern American Diet (MAD)
  • 7. Sugar Consumption Increased Mayor Bloomberg displays the amount of sugar contained in soda drinks In Higher Dosage Sugar is Toxic: • Over the past 100 years daily sugar consumption has increased more than 10-fold, (from 2 to 22 teaspoons per day) • Sugar soda drinks have increased in size from 8 oz to 12 oz to 20 oz to 64 oz • HFCS is responsible for increasing obesity rates in America since 1980 • HFCS & sugar show multiple toxic effects at high concentrations:  Glycation of proteins lead to cross-linked proteins called Advanced Glycation Endproducts (AGEs)  The immune system seeks to destroy these foreign-looking bodies  Resulting inflammation leads to endothelial plaques and arteriosclerosis • In 2011 two fifteen year old girls required liver transplants in UCSF for fatty liver resulting in cirrhosis Sugar: Pure, White & Deadly
  • 8. Sugar Addiction The Perfect Storm: • Consumers addicted to HFCS • Food Industry addicted to profits • Farmers addicted to government subsidies to grow corn ($3.5 billion a year) Sugar Leads to Fat Stored in 3 Places • Fat depots throughout the body • Fat in the Liver • Fatty plaques throughout the arterial system Result: Worldwide Obesity & Metabolic Disease
  • 9. Selective Protein Deficiency Syndrome High Carb Diets Cause Protein Deficiency 2-Dimensional Gel Analysis: A: Health Normal Protein Pattern Normal body weight B: Selective Protein Deficiency Syndrome Positive Charged Proteins Reduced by 90% Within 12 days (gain in body weight) C: CORRECTION with Factor4 Weight Control® Power Amino Acids® correct protein deficiency (Body weight returns to normal) Maintain Your Protein Team To Burn Fat
  • 10. Power Amino Acids Free Amino Acids Absorbed Early (10-90 minutes): • Essential amino acids • Positive-charged amino acids • Satiety amino acids Protein-Bound Amino Acids Absorbed Later (1-4 hours) • Essential amino acids (9) • Non-essential amino acids (11) Plus: Amino Acids Enhance Protein Nutrition • Power Amino Acids increase protein digestion & Amino acid absorption 6-fold Early, Sustained & Enhanced Nutrition
  • 11. The Solution Power Amino Acids® Correct All Dietary Causes of Obesity: • Curb appetite for refined sugars, processed carbs, and fat • Satisfy hunger with minimal calories • Correct deficiencies in positive-charged amino acids, proteins & metabolic pathways to optimize fat metabolism A Weight Loss Strategy That Works!
  • 12. Bottom Line Scientific Research Reveals a New & Better Approach to Weight Control and Metabolic Health: Power Amino Acids® Exploit nature’s feedback mechanisms to: • Suppress appetite to avoid food cravings • Burn fat to reduce excess body weight • Build muscle to improve body definition • Boost energy to tackle life Power Amino Acids® Essential for Weight Control!
  • 13. The Product * Claims have not been reviewed by the FDA Health & Wellness Innovation at its Best
  • 14. Timeline of Weight Loss Success • “Sweet tooth” lost within the first few days • Appetite suppression (comfort, satisfaction and well-being) recognized within a few days • Body rebuilt with pep, energy, activity, stamina & endurance during the first month • Body fat begins to decrease in the first week but initially offset by increase in muscle mass • Clothes fit better within weeks • Body scale weight begins to decline shortly thereafter • Weight loss adjusts when normal body weight achieved Just a Matter of Time Before You Meet Your Weight Loss Goals!
  • 15. F4 Shake & Smoothie Strategies Daily Routine for Weight Loss Strategies: • 3 to 4 shakes per day to optimize weight loss:  Meal replacement strategy for breakfast (smoothie)  Portion control for lunch (Half lunch with shake)  Snack control (shakes in lieu of snacks, particularly at night) • Normal dinner with protein source & 2 vegetables • Replace sugar drinks with Factor4 shakes • Lose 5 to 10 pounds per month • Some lose 10 to 20 pounds per month Maintenance Strategy: • 2 shakes per day to sustain weight control Bon Voyage to Good Health
  • 16. Optimize Weight Loss Health Four Simple Tips to Normalize Weight: • Avoid sugar, processed carbs and excess salt • Boycott cellophane foods made by the Food Industry • Boycott HFCS drinks made by the beverage industry (soft drinks, energy drinks, fruit juices) • Drink Factor4 shakes to tame appetite, satisfy cravings, boost energy, normalize body weight, and ensure nutritional health Your Weight Loss Goals Achieved!
  • 17. Weight Loss Study Conducted in 2007: • History: 25 subjects with Chronic overweight disorders for 20-30 yrs. (historical controls) • Within 3 months 96% of subjects lost weight • Weight loss results: Endpoints 3 months 6 months 12 months Weight loss in 8.4 lbs 16.2 lbs 33.4 lbs pounds % body weight 4.5% 8.2% 16% loss Weight Loss Significance: FDA Requires a 5% Loss in Body Weight in 12 Months
  • 18. Weight Loss Performance Factor4™ Outperforms Popular Diet Plans: Diet Plan Weight Loss Factor4 Weight 33 lbs Control®1 Factor4 Weight 16 lbs Control®2 Atkins3 10 lbs National 6 lbs Guidelines3 Dean Ornish3 5 lbs Zone3 3.5 lbs 112 month results 26 month results 312month results NovaLife NovaLife JAMA, March, 2007
  • 19. Obesity & Metabolic Syndrome Overweight Disorders are Part of the Metabolic Syndrome: • Selective protein deficiency leads to a wide variety of chronic degenerative disease • Overweight disorders & obesity exist in a spectrum of metabolic diseases associated with Metabolic Syndrome • Includes chronic degenerative diseases that are responsible for accelerated aging and early death • Obesity is the most obvious manifestation of Metabolic Syndrome Two Epidemics: Obesity & Metabolic Disease
  • 20. Epidemic of Metabolic Disease Number of Cases in the US alone: Disease Incidence Overweight disorders 150 million Obesity 75 million High blood pressure 34 million High cholesterol & TGL 30 million High blood sugar 90 million Type 2 Diabetes 30 million Cardiovascular disease 57 million Autoimmune disease 50 million Cancer 18 million Osteoarthritis 20 million Gallstones 19 million America Challenged with Chronic Degenerative Disease!
  • 21. The Conclusion Bon Voyage to Normal Body Weight, Metabolic Health, and Anti-Aging Health with Power Shakes & Smoothies Containing Power Amino Acids® www.factor4health.com Look Younger, Live Longer & Feel Better With Power Amino Acids®
  • 22. The Scientific Evidence Power Amino Acids®: • Suppress appetite centers in brain & stomach • Correct the food-chain deficiencies in essential and positive-charged amino acids • Close the food chain gap to increase metabolism • Rebalance protein health between positive- charged and negative-charged proteins (selective protein deficiency syndrome corrected) • Reset metabolic pathways to burn fat Power Amino Acids® Stimulate Weight Loss and Sustained Weight Control