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1. Organizing corporate events can be exciting and
interesting but simultaneously stressful and nerve-racking.
The pressures of organizing a corporate event that is cost-
efficient yet enjoyable enough and able to meet its
intended purpose can be quite demanding, and it is totally
understandable that managers feel pressured by this
classic case of a balancing act.

2. Nevertheless, if the right approach is used, creating
publicity for corporate events will become an easier task
to manage. So if you want to generate added publicity for
your event, this article should help with these seven tips
for generating good PR.

3. It's always a good idea to work in a team, and delegate
the task of creating publicity to a particular team member.
This allows you to focus more on the management of the
event rather on the logistical side of things. Your
responsibility then is to make decisions and guide others
in getting things done for you.

4. Selecting the right person to delegate this task to is also an
important factor in making your event a success. It is
essential for this person to possess the necessary contacts
with media companies, such as television stations and
newspapers, way before the event kicks off.

5. Keep your copywriting short and punchy. Good publicity
can be aided by efficient writing and even more efficient
editing that gets straight to the point. A media pack of
several pages would normally be considered pompous and
unnecessary, overloading the recipients with information.

6. Try not to use copywriting that may be a tad too creative
or flowery. The people reading your message will not have
time to bother translating metaphors or figuring out deep
words, so keep your language as simple as the copy itself.

7. Even if it is considered common sense and standard
business procedure to include a phone number, email and
physical address in publicity kits, there are still a lot of
corporate event organizers who neglect to include this.
Keep this in mind so that you can be contacted for further
information.

8. No one wants to read outdated information. That is why
your press releases should be kept as relevant and up to
date as possible.

9. Always stick with the truth when you are answering
questions from the media, or holding a press conference.
This includes avoiding any exaggerations or half-
truths/white lies designed to put a positive spin on an
unpleasant event or circumstance.

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