THE FACULTY BROKERS TRAINING OFFER 2011

1. 1
TRAINING OFFER 2011 - 2012

2. PRESENTATION
As specialized advisors in strategic counseling and training in the academic and business field, FACULTY
BROKERS has more than 25 years of experience giving courses, seminars and developing activities and events for
post-graduates and professionals, not only in institutions and businesses, but also in business schools, universities,
academies and other organisms.
Our business is to provide training and outreach in professional, cultural and entertainment fields.
Our training formula is tailored to the needs of the organizations, developing and giving courses, seminars,
conferences and other training activities adapted or created specifically for the institution.
We offer:
2
1- Demonstrate for each topic the business reality and the topic environment.
2- Develop a comprehensive explanation of the topics in question.
3- Provide a permanent and complement modeling with practice-oriented case method.
4- Use, depending on the course or seminar, the necessary technological supports for improved learning.

3. LEVELS:
FB offers their training activities for different levels:
BEGINNER
This level is directed to those participants who, even if holding a position of responsibility, have never come into
contact with the exposed subjects or to those who hold positions requiring general practical knowledge on those
subjects.
ADVANCED
This second level is developed for professionals with some previous knowledge of the subject matter and who
perform their duties in positions of responsibility and decision-making executive capacity. They are looking to 3
broaden their knowledge.
SPECIALISED
At this level FB offers high quality expertise tailored specifically to the professional, business or institution needs,
these programs are developed “ad hoc”.

4. PROGRAM
 Each learning activity is elaborated based on the general state of the company or institution in order to
academically develop the program for participants from different backgrounds. The most adequate trainers
are selected for this purpose.
 The seminars or courses can be adapted in level and approach in accordance with the sector and activity of
the business or institute, or may be academically orientated in the case of educational centers or business
schools.
 In special cases, specific information from the business, institution or centre is needed in order to make the
appropriate adjustments in the program, case studies and activities to be deployed.
 Additional more specialized courses with a specific topic may be added to the seminars and courses
presented herein to which specific professional trainers would be selected.
4
 Intensive courses with complimentary leisure time activities at the weekend or during holidays are possible.
 In all courses or seminars, group workshops, simulations or case studies are held which are followed by
discussion and debate.
 In all courses or seminars, adequate materials and technology are used based on the characteristics thereof
including: Online access, projectors, real company examples (audiovisual or printed material) and recorded
case studies and success stories on video for posterior analysis.

5.  All training programs can be supplemented by parallel activities: Conferences, lectures and panel discussions
with leading professionals and guided tours to companies and institutions of interest.
 All the offers listed below are taught on the beginner, advanced and specialized levels. The duration and
intensity of these courses are tailored to the needs of the business or institution and to the participant
profile.
TRAINING OFFER 2011 - 2012
DIRECTIVE AND MANAGEMENT SKILL S:
TITLE DESCRIPTION
K no w l e d g e o f t e c h ni q ue s o f Em o t i o n a l I nt e l l i g e nc e c o nt r o l fo r
“EMOTIONAL INTELLIGENCE IN A LEADER”
o p t i m a l a p p l i c a t i o n i n l e a d e r s hi p .
5
A c q ui s i t i o n o f e f fe c t i ve c o m m uni c a t i o n t e c h ni q ue s aimed at
“EFFECTIVE COMMUNICATION TECHNIQUES”
a ud i e nc e s i n d i ffe r e nt s e t t i ng s . S p o ke s p e r s o ns hi p
L e a r ni ng , k no w l e d g e , r e s e a r c h a nd e n ha n c e m e nt o f l e a d e r s hi p
“LEADERSHIP TECHNIQUES AND QUALITIES”
q ua l i t i e s .
T r a i ni ng i n t he m o s t a d v a n c e d t e c h ni q ue s t o d e ve l o p e f fe c t i ve
“COACHING”
C o a c hi ng .
D e ve l o p m e nt of C o a c hi ng s ki l l s fo r a p o s i t i ve l e a d e r s hi p
“BUSINESS STRATEGY”
approach.

6. DIRECTIVE AND MANAGEMENT SKILL S: (CONTINUED):
TITLE DESCRIPTION
L e a r ni ng a nd i m p l e m e nt i ng t he u s e o f Em o t i o na l I nt e l l i g e nc e t o
“EMOTIONAL INTELLIGENCE IN WORKING RELATIONSHIPS” i m p r o ve l a b o u r r e l a t i o ns i ns i d e t he b us i ne s s o r o r g a ni z a t i o n
e n vi r o n m e nt .
T r a i ni ng i n t he t e c h n i q ue , m a n a g e m e nt a n d i m p l e m e nt a t i o n o f
“BUSINESS STRATEGY” corporate strategic m a na g e m e nt at t he corporate a nd
c o m p e t i t i ve l e ve l .
COMMUNICATION:
TITLE DESCRIPTION
L e a r ni ng t e c h ni q ue s a nd i m p l e m e nt a t i o n o f c o m m u ni c a t i o n t o o l s
“COMPREHENSIVE MANAGEMENT OF COMMUNICATION IN THE
a nd t he i r a p p l i c a t i o n i n d i f fe r e nt b us i n e s s a nd i ns t i t ut i o na l
COMPANY” 6
e n vi r o n m e nt s .
T r a i ni ng i n d e ve l o p i n g e f fe c t i ve s t r a t e g i c c o m m uni c a t i o n p l a n s
“COMMUNICATION PLANNING STRATEGY”
i n c r i s i s s i t ua t i o n s .
A c q ui s i t i o n o f t e c h ni q ue s a nd p r o t o c o l s i n c o m m u ni c a t i o n s fo r
“CRISIS COMMUNICATION MANAGEMENT”
prepared action in crisis situations.
A c q ui s i t i o n o f t e c hni q ue s fo r m a na g i ng p r e s s r e l a t i o ns fo r
“ EFFECTIVE MANAGEMENT OF PRESS RELATIONS”
c o m m uni c a t i o n a n d a n e f fe c t i ve o ut r e a c h o n p ub l i c o p i ni o n .
A c q ui s i t i o n o f k no w l e d g e a nd s ki l l s i n t he m a n a g e m e nt o f t he
“EFFICIENT MANAGEMENT OF PUBLIC RELATIONS” r i g ht t o o l s fo r t he d e ve l o p m e nt o f P . R . , b us i ne s s , i ns t i t ut i o n a l
a nd c o r p o r a t e c o m m u ni c a t i o ns .

7. PROTOCOL:
TITLE DESCRIPTION
A c q ui s i t i o n o f ne c e s s a r y u s e a nd kno w l e d g e o f s o c i a l p r o t o c o l
“USE OF SOCIAL PROTOCOL”
fo r d i ve r s e s i t ua t i o ns .
T r a i ni ng i n t he ne c e s s a r y t e c h ni q ue s o f a c a d e m i c p r o t o c o l i n
“ACADEMIC PROTOCOL”
a p p l i e d s i t u a t i o ns .
A p r e nd i z a j e d e l a s no r m a s , u s o s y t é c n i c a s d e l o s d i ve r s o s
“SPORT AND METHOD PROTOCOL”
p r o t o c o l o s y m o d a l i d a d e s d e p o r t i va s .
A c q ui s i t i o n o f r ul e s , u s e a nd t e c h ni q ue s o f t he d i ve r s e s p o r t a nd
“APPLIED TOURISM PROTOCOL”
m e t ho d p r o t o c o l s .
“MANAGEMENT AND BUSINESS APPLICATION A c q ui s i t i o n o f t he ne c e s s a r y k no w l e d g e fo r t he a p p l i c a t i o n o f
PROTOCOL” p r o t o c o l t e c h ni q ue s i n b us i ne s s , w o r k a nd n e g o t i a t i o n s e t t i ng s .
7
L e a r ni ng e f fe c t i ve t e c h ni q ue s t o a c hi e ve a g o o d p e r s o n a l i m a g e
“PERSONAL IMAGE PROJECTION AND USE” a nd its us e f ul ne s s in social, i ns t i t u t i o na l a nd b u s i ne s s
r e l a t i o n s hi p s .
K no w l e d g e o f t he p r a c t i c e s , r ul e s , c u s t o m s a nd g o o d m a n ne r s i n
“ETIQUETTE USE AND APPLICATION” d i ffe r e nt o f fi c i a l , b us i ne s s a nd p r i va t e s e t t i ng s fo r a n o p t i m um
p e r s o n a l a nd p r o fe s s i o na l p r o j e c t i o n .
L e a r ni ng o f t he s ki l l s ne c e s s a r y fo r t he d e ve l o p m e nt a nd
“OFFICIAL PROTOCOL MANAGEMENT:
a d a p t a t i o n o f o f fi c i a l r e l a t i o n s i n National a nd Int e r na t i o n a l
NATIONAL AND INTERNATIONAL.”
s i t ua t i o ns .
L e a r ni ng o f t e c hni q u e s , p r a c t i c e s a nd c u s t o m s o f t he a p p l i e d
“PROTOCOL MANAGEMENT IN DIFFERENT
p r o t o c o l s i n d i ffe r e nt c ul t u r e s a nd t h e i r i ns t i t ut i o n a l a nd
CULTURES”
b us i ne s s a p p l i c a t i o n .

8. PROTOCOL (CONTINUED):
TITLE DESCRIPTION
I nt r o d uc t i o n t o na t ur a l l e a r ni ng p r o t o c o l a p p l i c a t i o ns a nd
“CHILD BEHAVIOR EDUCATION PROTOCOL” a d e q u a t e fo r m s o f c o e xi s t e nc e a nd b e h a vi o r i n d i ffe r e nt s e t t i ng s
d i r e c t e d t o c hi l d r e n .
L e a r ni ng t he r e s p o n s i b l e u s e a nd a p p l i c a t i o n o f b us i ne s s ,
“ECOLOGY PROTOCOL” i ns t i t ut i o na l a nd s o c i a l p r o t o c o l c o ns i s t e nt w i t h s us t a i na b l e
e n vi r o n m e nt s .
K no w l e d g e a nd l e a r n i ng s p e c i a l i z e d t e c h ni q ue s a nd s ki l l s of
“STEWARDSHIP” ( L E V E L S I Y I I)
a t t e nt i o n a nd c o o r d i n a t i o n r e s p o ns i b i l i t y fo r s t e w a r d s hi p .
RECREATION AND LEISURE TIME ACTIVITIES:
TITLE DESCRIPTION 8
“PLANNING AND ORGANIZING RECREATION L e a r ni ng o r g a ni z a t i o n a l a n d p l a n ni ng t e c h ni q ue s fo r r e c r e a t i o n
AND LEISURE ACTIVITIES” a nd l e i s ur e a c t i vi t i e s a nd t he s ui t a b i l i t y fo r v a r i o us p ub l i c s .
“MANAGEMENT OF RECREATIONAL AND A c q ui s i t i o n o f m a na g e m e nt s ki l l s fo r o p t i m um b us i ne s s or
LEISURE TIME ACTIVITIES” l e i s ur e t i m e o r g a ni s m m a n a g e m e nt .
T r a i ni ng i n t he a b i l i t y t o c r e a t e a nd d e s i g n a p p r o p r i a t e r e c r e a t i o n
“RECREATION AND LEISURE TIME ACTIVITY
a nd l e i s u r e a c t i vi t i e s i n d i f fe r e nt e n vi r o n m e nt s a nd fo r d i f fe r e nt
DESIGN”
a ud i e nc e s .

9. TOURISM:
TITLE DESCRIPTION
L e a r ni ng t he kno w l e d g e a nd a p p l i c a t i o ns o f t o ur i s m d e v e l o p m e nt
“TOURISM PLANNING AND MANAGEMENT”
a c t i vi t i e s a nd m a na g e m e nt t he r e o f .
T r a i ni ng i n p r o p e r t e c h ni q ue s fo r t h e c r e a t i o n a nd d e s i g n o f t o ur
“DESIGNING TOURISM PACKAGES” p a c ka g e s a nd p r o g r a m s t a i l o r e d t o t he ne e d s o f d i f fe r e nt
a ud i e nc e s a nd b u s i ne s s e n vi r o nm e nt s .
MARKETING:
TITLE DESCRIPTION
Be g i nne r l e a r ni ng s k i l l s t o t he kno w l e d g e d e ve l o p m e nt a nd
“INITIATION TO MARKETING” a p p l i c a t i o n t e c h ni q ue s o f m a r ke t i ng i n v a r i o u s b u s i ne s s a nd
9
i ns t i t ut i o na l e n vi r o nm e nt s .
T r a i ni ng a p p r o a c h a n d c ho i c e o f d i f fe r e nt t o o l s a nd t e c h ni q ue s i n
“THE MARKETING PLAN”
d e ve l o p i ng a m a r ke t i n g p l a n i n va r i o us s e t t i ng s .
T r a i ni ng i n t he t e c h ni q ue s o f p l a nni ng a nd c ho i c e o f t o o l s f o r
“ONLINE MARKETING”
o p t i m a l m a n a g e m e nt o f o nl i ne m a r ke t i ng .
L e a r ni ng t e c h ni q ue s a nd m a n a g e m e nt s ki l l s o f t he " C o m m u ni t y
“ EFFECTIVE MANAGEMENT OF SOCIAL NETWORKS”
M a na g e r " i n s o c i a l ne t w o r ks .

10. SPORTS:
TITLE DESCRIPTION
“SPORTS MARKETING” L e a r ni ng t e c h ni q ue s a nd t o o l s fo r m a r ke t i n g p l a n ni n g i n s p o r t .
P r o t o c o l l e a r ni ng t e c h ni q ue s a p p l i e d t o s p o r t s , a c t i vi t i e s a nd
“SPORTS PROTOCOL”
e ve nt s .
T r a i ni ng i n t he c r e a t i o n , p l a n ni ng , d e ve l o p m e nt , i m p l e m e nt a t i o n
“SPORTS COMPETITION AND EVENT ORGANIZATION”
a nd m a n a g e m e nt o f e v e nt s a nd m a c r o s p o r t i ng e ve nt s .
A c q ui s i t i o n o f k no w l e d g e a nd s ki l l s fo r t he d e ve l o p m e nt o f
“SPORTS SPONSORSHIP”
s p o n s o r s hi p a c t i vi t i e s i n t he s p o r t e nvi r o n m e nt .
L e a r ni ng t he s ki l l s , m o d e l s a nd t e c h ni q ue s o f e f fe c t i ve p l a nni ng o f
“PLANNING SPORTS ACTIVITIES”
s p o r t s a c t i vi t i e s i n d i f fe r e nt e n vi r o nm e nt s .
T r a i ni ng i n m a na g e m e nt a nd l e a d e r s hi p t e c h ni q ue s i n d i ffe r e nt
“SPORT FACILITY MANAGEMENT”
t yp e s o f s p o r t fa c i l i t i e s .
L e a r ni ng k no w l e d g e a nd s ki l l s ne c e s s a r y fo r o p t i m a l a d a p t a t i o n 10
“ORGANIZATION AND MANAGEMENT ACTIVITIES AND EVENTS
t e c h ni q ue s fo r o r g a ni z i n g s p o r t s e ve nt s a i m e d a t c hi l d r e n a nd
FOR CHILDREN”
yo ut h .
FOR MORE INFORMATION: info@facultybrokers.com

11. I+T FOR BUSINESSES AND ORGANIZATIONS
THE I+T CONCEPT
I+T is a set of activities that provide a unified method of INCENTIVE and TRAINING, reaching a great motivational
and productivity redemption at executive levels of Human Resources but with a 50% reduction in costs of both
actions separately.
I+T is not a reward for goals achieved but an encouragement to reach business objectives with educational support
and reinforcement of corporate culture.
OUR FÓRMULA: + (TRAINING + MOTIVATION) = + PRODUCTIVITY
I+T is aimed at middle management and executive-level managers. 11
The I+T program is configured as a specialized training action in wide entertainment and leisure format with
special activities tailored 100% to the specific organization.
FACULTY BROKERS develops the I+T programs with a previous study of the needs of the organization and
deploying nationally and internationally unique spaces with the possibility inside the frame of sporting , cultural
and leisure events.

12. SOME TOPICS IN THE FACULTY BROKERS I+T PROGRAMS:
 BUSINESS PROTOCOL: In its application to business management and customer care and loyalty.
 LEADERSHIP: How to direct teams towards goals using the most optimal tools of motivation and overcoming
personality conflict
 MANAGEMENT OF HIGH PERFORMANCE TEAMS: Where the overall yield is greater than the result of
individual efforts.
 COMPREHENSIVE COMMUNICATION: Communication tools and the combining thereof as a strategic asset for
the organization.
 ONLINE: The sales and marketing applications of communication technologies and information.
 EVENT ORGANIZATION: Planning, comprehensive management and deployment techniques.
 PRESS RELATIONS: Information management of the company as a source for the visibility and positioning of
its image.
 OTHER SPECIALIZED TOPICS OF THE FB TRAINING OFFER
ACTIVITIES IN PARALLEL TO TRAINING PROGRAMS: 12
 OUTDOOR ACTIVITIES: Mountaineering, sailing, geocoaching, orientation, skiing, equestrian activities,
gymkhanas, initiation to air-flight sports, adventure sports, paintball…
 GASTRONOMIC SESSIONS: Meetings with leading chefs, wine tasting courses, etc.
 CULTURAL ACTIVITIES: Guided tours, conferences, talks, forums…
 OTHER ACTIVITIES “AD HOC”.
FOR MORE INFORMATION: info@facultybrokers.com