3. The Journey… to “Everything Online”
Internet development in Indonesia is quite recent – spurred by social networking
“Mobile Commerce”
“Social Media”
To offer goods…
To share… To find merchandise…
To express opinions… To advertise…
To be a community member… To do payments…
“Need to be connected”
To contact somebody…
To make appointment…
To find information….
2000-2007 2008-2011 2011-Onward
4. What we had in 2011…
We are experiencing an era where “voice” market is maturing & mobile
internet introduction to the market
Subscribers penetration
SIM vs. Unique Subs. (%)
• In 2010, the wireless SIM-based
350,000 124%
129% penetration rate was 97.3%
120%
113%
300,000 106%
97% 77% • Average Indonesian held 1.68 SIM
74%
71%
250,000
67% cards, resulting in a unique
63%
200,000 58% subscriber penetration rate of only
~60%
150,000
100,000 • Service providers bundling end user
50,000
devices with subscription plans with
lowering subscription fee
-
2010 2011E 2012E 2013E 2014E 2015E
• Trending down internet-able device
price such as dongle, netbook,
Number of SIM circulation tablets
SIM Penetration
Unique subs. Penetration
Source: Company website, Bank reports, Frost & Sullivan analysis
5. Where we are now ….
Critical mass is achieved with slowing-down growth rate
Mobile Subscription
Penetration Rate - SIM (%)
129%
153.8
106%
111.9
Mobile Subscriber Growth Rate (%)
12
Base Year (2011) 2015E
Projections (2016)
4
Base Year (2011) Projections (2016)
Source: Company website, Bank reports, Frost & Sullivan analysis
6. What happened on the revenue side…
“Voice” revenue growth is tapering as market is maturing & operators
need to introduce new source of revenue growth
Cellular Industry Market Revenue
120,000 (IDR Bn) • As overall industry is maturing –
total revenue growth is projected in
100,000
range of 4% - 6% on the next 5
years
1.10
80,000
• Key factors impacting revenue &
60,000 1.06 investment:
1.05 1.05
1.04
• Increase in CAPEX needs in
40,000 line with increase in data
services
20,000 • Data revenue monetization that
is still in “learning curve”
0 • Operator anticipation for LTE
2008A 2009A 2010A 2011E 2012E 2013E 2014E network deployment
Revenue growth
Source: Company website, Bank reports, Frost & Sullivan analysis
7. …Still on the revenue side…
“Non-voice” revenue is taking up as operators introducing data-centric
services to the market
Voice vs. Non-voice Revenue
Composition (%)
33% 38% 40%
Data Service Revenue
Composition (%)
67% 62% 60%
20% 18% 22%
2009 2010 2011
Voice Non-voice
80% 82% 78%
2009 2010 2011
SMS Non-SMS
Source: Company website, Bank reports, Frost & Sullivan analysis
8. What happened on the network side…
Majority of Operators’ BTS is 2G hence significant CAPEX will be needed
within the next 3-5 years to improve 3G coverage
BTS Composition
(Three major operators)
100,000 • Recent data surging mainly lead by
80,000 15% - 20% 3G enabled handset and
expected to increase to 25% - 30%
60,000
3G in 2012
40,000 2G
20,000
-
2009 2010 Q1-11 Q2-11 Q3-11
Handset Market Composition (%)
2009 2010 Q1-11 Q2-11 Q3-11
2G 85% 80% 82% 82% 81%
3G 12% 17% 18% 18% 19%
9% 13% 18% 23% 30% 36%
• Lack of 3G coverage has impact to 64%
64%
63%
3G+
Operators’ CAPEX spending going 62% 2.5G
59%
56%
Non-GPRS
forward in improving its data
coverage & capacity 27% 23% 19% 15% 12% 9%
2009 2010 2011 2012F 2013F 2014F
Source: Company website, Bank reports, Frost & Sullivan analysis
9. If we see Indonesia in the Region…
Double digit growth a thing of the past
Near saturating market for penetration rate coupled with reducing ARPU is limiting the revenue
growth
Mobile Revenue & Penetration Rate APAC, 2010
16.0%
India
14.0%
12.0%
Mobile Revenue CAGR (2009-2015)
10.0% Bangladesh
(2009
Cambodia
8.0%
Indonesia
6.0% China
Pakistan Vietnam
Philippines
Malaysia Hong Kong
4.0% Sri Lanka Thailand
Singapore
South Korea Australia
2.0%
New Zealand
Japan Taiwan
0.0%
0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% 140.0% 160.0% 180.0%
-2.0%
2010 Mobile Penetration Rate (%)
Source: Company website, Bank reports, Frost & Sullivan analysis
9
10. Indonesia amongst others in the Region
While lags behind other countries, coverage expansion & speed
improvement in major cities are increasing
Broadband Penetration (fixed & wireless Mobile Data Average & Peak
dongles as % of pop) Broadband Speed (Kbps)
Avg Kbps Peak Kbps 7,792
37.9% 7,139
2010
4,990
13.3%
1,086 1,071
1.9% 518
Singapore Malaysia Indonesia Singapore Malaysia Indonesia
While fixed and mobile internet penetration is still relatively
low, we are now can find many hotspots in metropolitan areas
– most of them are free for use
Source: Frost & Sullivan, ITU, Internetstats, AMDA
11. “Everything” is online… are we ready?
As of 2010, broadband penetration is approx. 2% but is expected to reach around
~60% by 2016 driven mainly by “small-screen” mobile
Internet Penetration (Mn)
160
145.2
Millions
140 2010 2015
120
100
80 29.7%
60 3.6%
6.3% 39.6
40 21.8
CAGR: 2.8% 22.9
16.9 18.3
20 Data connections (Mn)
3.7 4.2
0
Singapore Malaysia Indonesia Thailand 167
CAGR 21.9%
62
2011 2016
Source: Company website, Bank reports, Frost & Sullivan analysis
12. How big is the market…
Indonesia has a very small online market revenue but potential for growth
is there…
Online Commerce Market Size, 2010 (USD Mn) Mobile Commerce Revenue Projection
(USD Bn)
1.03
Ads 67%
$8, 39% CAGR
Gaming
$11, 54% 0.1
Video/music
$2, 7%
2010 2011 2012 2013 2014 2015
• Indonesia potentially reach 10 times its current m-commerce industry
value by 2015 with a proper ecosystem and infrastructure,
technology, & regulatory framework
Source: Company website, Bank reports, Frost & Sullivan analysis
13. How big is the market…
E-enablement of Indonesia starting now
Market Size (US$ mn) Market Drivers
2,000
1,808 E-commerce Rakuten’s entry into Indonesia through JV
1,800
(transaction Other international players scouting for JVs –
revenues) Korean and US based
1,600
Indonesia online shopping % half of
650 Thailand
1,400
1,200 E-Commerce Digital Many app developers looking at Indonesia as
Content a base for global development
Ecosystem enablers Huge interest from local entrepreneurs
1,000 378
Difficulty in monetization
Digital Content
800
Ecosystem Payment mechanisms still a concern in
600 enablers Indonesia
Mobile payments – issues in regulation
400 349
780
120
200 57
172
0
2010 2015
Source: Company website, Bank reports, Frost & Sullivan analysis
14. Some key takeaway…
Demand is As the market has shown, the demand for “everything online” is
there..are there – from a simple browsing to mobile payment & transaction.
we ready? The next question: Are we ready? In terms of basic infrastructure,
market education, human competency, and market readiness
Who drives “CAPEX” is key function in delivering good-experience on data
the centric services i.e. cross platform, cross devices, cross
“CAPEX”? geographical areas
The next question: Who drives the budget? As almost all of
Indonesian operators are in majority owned by foreign investment
and budget allocation is certainly governed by interest of the major
shareholders