The document discusses evaluation methods for festivals and events. It outlines several forms of evaluation including verbal interviews, written surveys, and mail-in reply cards. The evaluation process involves determining who needs evaluation and what information is required, selecting areas to evaluate based on the business plan, choosing an appropriate target group, and selecting a method to gather information. Questions to consider include what activities went well and could be improved, as well as what activities need to be changed. Both qualitative and quantitative data should be collected and a final report produced with details on the event goals, factors, numbers, responsibilities, programming, finances, and communications.