Promoting Physical Activity through Texting

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Walking & Talking: Promoting Physical Activity through Texting Presented by Rosemary Ehlers habits.stanford.edu

How to Change Behavior ,[object Object],[object Object],habits.stanford.edu

Triggers ,[object Object],Trigger Types: External: a note on a calendar, an alarm clock ringing Internal: hunger, a sudden idea habits.stanford.edu

Triggers ,[object Object],Unsuccessful triggers lead to irritation (not enough motivation) or frustration (low ability), and create negative associations with the target behavior habits.stanford.edu

Persuasive Systems Design ,[object Object],habits.stanford.edu

Persuasive Systems Design ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why are cellphones so great? ,[object Object],But fragmented. Number of cellphone subscriptions in US 1985-2004 habits.stanford.edu

Why is texting so great? ,[object Object],[object Object],[object Object],Reaches younger demographics habits.stanford.edu

How can texting help people exercise? ,[object Object],[object Object],[object Object],[object Object],[object Object],habits.stanford.edu

Other factors in promoting exercise ,[object Object],[object Object],[object Object],[object Object],habits.stanford.edu

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],habits.stanford.edu

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