1. Augmentin ES Pediatric Drug Launch
CHALLENGE
Increase awareness of the new pediatric version of the popular antibiotic
Augmentin.
THE CAPITAL IDEA
Using graphics from the campaign, we customized several items that were useful
to both physicians in the office as well as “direct to consumer” promotions for
the parents, including:
Write on-wipe off board with logo magnets, note holder and pen
Lullaby CDs
Picture frame magnets with emergency contact information for at-home use
Cherry flavored tongue depressors with Augmentin logo (not pictured)