1. Twinrix Group
CHALLENGE
Develop a campaign that promotes Twinrix as part of the GSK Vaccine family
to treat Hepatitis A and B.
THE CAPITAL IDEA
Develop premiums that are actually utilized in the vaccine process including:
Custom refrigeration tray with air holes on the side, featruing custom labels
for all GSK brands.
Bandages with the campaign printed on the box.
Alcohol prep pads with the Twinrix logo on the box and each individual
pad
Anti-bacterial hand gel