Governor Olli Rehn: Dialling back monetary restraint
Zofran Group
1. Zofran Collection
CHALLENGE
The Zofran pharmaceutical reps were asked to focus on the IV indication of
their brand and the newly FDA approved pediatric usage.
THE CAPITAL IDEA
A custom lunch and learn kit was provided for the reps to serve lunch to the
doctor’s office staff. Each participant received after lunch mints in a custom
IV shaped bag and a liquid filled metal pen that featured floating baby blocks
spelling Zofran.