2. After looking in depth about conventions and
functions of RnB videos. It’s now time to see who the
target audience is. Target audience is an important
aspect when creating a music video because you want
to know who you are aiming it at because if the
intended audience like the video then it will be a hit.
However if you chose the wrong target then there
may be a problem with who a video would appeal
too. Using a website called YouGov, which shows stats
about the demographics I am going to do some
research about possibly who my intended audience
shall be.
3. R&B audiences can usually be young adults between the ages of 20
to 30 and are mostly females though many songs can be aimed at
males too. This could be massively be because of the lyrics. It could
potentially be the artist too because some girls might look up to
them and want to be like them. It might be because of the music, so
the beat. Or even the way it is shot as it can be aesthetically
pleasing to look at for example Mariah Carey’s ‘’We belong
together,’’ Females are usually targeted by R&B artists because they
typically writes about love and the ideas of being in love. This can
include the power of love such as an unbreakable bond or even
heartbreak at times, these type of songs will appeal to teenage girls
and young adults as it usually relates to them. Fast R&B songs
usually will attract to women as they involve fashion and include a
storyline which is called a narrative in media terms.
4. Mariah Carey
Mariah Carey has been known for her
sensual performances and raunchy on
screen hits. Her doing so has been popular
and could potentially be an inspiration for
women to look up to. In addition men may
find her sexually appealing by her clothing
and essence on the screen. The stats from
YouGov.com state that men are more likely
to be appealed to her and therefore the
facts back this up. Men between 25-39
5. Usher
Usher is a sensational RnB male
singer who has touched the hearts
of many. With his unbeatably
famous album ‘’Confessions’’
released in 2000 he touched the
hearts of many selling over 20
million copies worldwide. Usher
was ranked as one of the best
selling artists in America.
According to demographic
statistics we can see that women
between 25-39 are his loyal fans.
6. Alicia Keys
Alicia Keys is one of the lucky artists
that managed to become the best
selling new artist and best selling RnB
artist in 2001. Her released album at
the time won her some Grammys in
2002 and she became the second
American artist to win 5 Grammys in
one night which is quite an
achievement to be proud of. Alicia Keys
demographic statistics show men
between 40 and 54 as her current fans.
7. For female RnB artists we have discovered that
men averaged between 30 and 50 years old
show an interest in them. At first glance I was
surprised at how much older these men were.
But when I bare in mind that these artists I
chose to look at have been around for more
than a decade or two I realized that these men
were most likely interested during their young
adult stages in their life too and continued
showing their growing interest in these artists.
I’m considering to make my target audience
women between 18 – 30.
