Search Engine Marketing Overview

Search Engine Marketing Presentation by Jon Payne President, Ephricon Web Marketing What is Search Engine Marketing? How Do Search Engines Work? How Can My Business Get High Rankings? Ephricon Web Marketing

Agenda Ephricon Web Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is a Search Engine? (1/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing

What is a Search Engine? (2/2) Ephricon Web Marketing

Why Search Engine Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing

Major Search Engines (1/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing

Major Search Engines (2/2) ,[object Object],[object Object],[object Object],Ephricon Web Marketing

A Search Engine’s Goals & Objectives ,[object Object],[object Object],[object Object],Ephricon Web Marketing

Anatomy of a Search Engine Search box Sponsored Listings aka PPC “ Organic” Results aka SERPs Ephricon Web Marketing

How Do Search Engines Work? ,[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing

Ranking Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing

What a Search Engine Sees ,[object Object],[object Object],Ephricon Web Marketing

So What is the Algorithm? ,[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing

What’s an SEO? ,[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing

What Does a (good) SEO Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing

What SEO is NOT ,[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing

Farms, Black Hats & “Ethics” ,[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing

Pay Per Click SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC vs. “Organic” SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Organic” SEO Pay-Per-Click

Basic Tips & Optimization Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing

Search Engine Marketing Overview

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Search Engine Marketing Overview