1. WordPress 101:
The Basics of Blogging
&
101 Resources to Get Started!!!

2. Good Morning!

3. Hi, I’m &Fajr!
I’m an SEO Fashion
Blogger

4. I work somewhere amongst
these tall buildings
Philadelphia Born
& Breed

5. I Love….

10. I’m Findable
Tweet Me: @Fajrmuhammad
Facebook Me: Fajr Muhammad
LinkedIn: Fajr Muhammad
Be Sweet & Tweet with #wcphilly

11. What is a Blog?
Web + Log = Blog
Blogs are…
– Constant
– Passionate
– Authoritative
– Great to Read
Anyone & Everyone has a BLOG!

12. What is WordPress?
“WordPress is a powerful open-
source personal publishing platform. As of
August 2011 WordPress powers over 22% of
all new websites.[5] WordPress is currently
the most popular CMS in use on the
Internet.”
--- Wikipedia

13. There are tons of
blogging platforms

14. Why WordPress?
WordPress is…
– Free
– Open Source
– Constantly Evolving
– Easy to Learn & Use
WordPress is Flipping Awesome!

15. .Com vs. .Org
Two Versions of WordPress
.com
– hosted, free, signup & get subdomain
– myblog.wordpress.com
– paid css upgrades & custom themes
.org
– Self-hosted, software is free
– requires domain & hosting plan

16. Why Self Hosted?
o Access to thousands of Free & Premium
themes
o Access to Lots of Plugins- add ons (more on
plugins later)
o Full Control Over Your Blog & Monetization
You Own Your Content!!!

17. Hosting Companies
Hosting Companies I Recommend

18. Installing
WordPress
5-Minute Installation (Shared or Local)
– Download at http://wordpress.org
One-Click Install
– Through your shared hosting provider
Different Strokes for Different Folks!

19. The Basics of
WordPress Blog
Header
Content Sidebar
Footer

20. Your WordPress
Motherboard
The Dashboard is your welcoming mat. It houses your
QuickPress, WordPress News and Left-justified
navigation panel

21. Content Types
Posts
– Chronological
– Updated Regularly
Pages
– Hierarchical
– Static (updated every so often)
Media
– Images
– Video
– Audio

22. Great Debate: Posts
vs. Pages
Posts
– Categorized
– Can be Tagged
Pages
– Can Be Nested
– Important Content
• About Pages
• Contact Information

23. User Roles
o Administrator: Top Dog
o Editor: Second in Command
o Author: The Creator
o Contributor: The Collaborator
o Subscriber: The Consumer

24. How to Write a Post
Title Goes Here
Type your Content Here
Publish
Pick your
Categories
Writing a post in WordPress is as intuitive as using a word processor
like Word. You don’t need to know HTML code and you can
preview and publish at the click of a button!

25. Themes – Your
Visual Playground
Themes are the look of your WordPress blog
There are thousands of themes available
– Some Free
– Some Not so Free
– Some Great
– Some Not so Great
Themes are my Favorite Part of WordPress!

26. Places to Find Great
Themes
WordPress Theme Directory
http://wordpress.org/extend/themes/
Theme Forest
http://themeforest.net
Woo Themes
http://woothemes.com
Graph Paper Press
http://graphpaperpress.com/

27. Widgets, not Gidget
Widgets are modules that customize the
look & function of your blog’s sidebar

28. Plugins – More
Function Please
Plugins are modules that you “plug in” to your
standard blog to add additional
functionality
Plugins can be uploaded via
– WordPress
– FTP

29. How to Find Plugins
Within WordPress
WordPress Plugin Directory
http://wordpress.org/extend/plugins/

30. 5 Must Have
1.
Plugins
WordPress SEO
http://wordpress.org/extend/plugins/wordpress-seo/
2. Google Analytics
http://wordpress.org/extend/plugins/googleanalytics/
3. WP Security Scan
http://wordpress.org/extend/plugins/wp-security-scan/
4. Akismet
http://wordpress.org/extend/plugins/akismet/
5. Add This or ShareThis
http://wordpress.org/extend/plugins/addthis/
http://wordpress.org/extend/plugins/share-this

31. Everyone Loves a
Recap Slide
• WordPress is not only free, professional and all
knowing, like Yoda!
• You can get a blog up & running in 5 minutes stat!
• Writing & publishing content is a snap!
• There are thousands of themes and plugins to
create the blog of your dreams!
WHO RUNS THE BLOG WORLD? WORDPRESS!

32. Wait, There’s More!
http://fajrmuhammad.com/wp-content/uploads/2011/11/101-
Resources.pdf

33. Got
Questions???
Please!