This is one presentation in a series that I use in the classroom and at seminars.

1. Principles of
Presentation Design
Tips on how to think like a designer
Developing Your Message
John Consultant
Fallon
Presentation Skills

2. For Aristotle, a great presentation was
based on Ethos, Pathos and Logos
(Soul, Passion and Reasoning)

3. A persuasive argument must be a
41
“Whole-Brain Experience”

4. got purpose?

5. Without a clearly defined purpose,
your presentation will deteriorate
into a sharing of ideas and data

6. Define your purpose…
is it to
inform, educate, persuade or
entertain

7. Determine your
audience
response

8. Stimulate a change in
behavior…
a call to action

9. Your purpose can not be broad or
vague

10. A purpose keeps
us focused and
specific

11. A purpose acts
as a filter

12. As a filter, purpose will help
determine what information is useful
or useless

13. A purpose builds commitment to the
material…
Commitment is infectious

14. Information…

15. Select your
information on
relevance

16. Make facts relevant
to the purpose

17. 25% will be forgotten in 24 hours
50% will be forgotten in 48 hours
80% will be forgotten in 4 days

18. Point Support
Purpose
At most, make 3 to 4 points

19. Accompany statistics
with examples

20. Four message structures…

21. Categorical: organize /
present information in
categories

22. Problem / Solution: state the
problem, then provide the solution

23. Compare / Contrast: states problem, then
provides merits of various solutions

24. Sequential: establishes a belief then
builds on it

25. Six Stages of a Persuasive presentation
Aristotle’s structure…

26. Introduction: overview of
the presentation

27. Narrative:
current state

28. Partition: organize topics discussed

29. Confirmation:
deliver arguments

30. Refutation: refute arguments

31. Conclusion: summary / call to action

32. Presentation
Delivery
Process…

33. Housekeeping: inform the audience of
the essentials… facilities, length of
presentation, etc.

34. Opening Hook: capture
your audience’s attention

35. The Promise: define what the
audience will gain by listening to you

36. Points: introduce and identify each
that will be discussed

37. Content / Support: argument for
points

38. Take Away: revisit each point; spoon
feed the audience what you want
them to hear and remember

39. Promise revisited:
show that you
delivered on your
promise

40. Call to Action: tell your audience how
you want them to act and respond

41. Make your presentation a
“Whole-Brain” experience

42. Presentation should be: 40% visual,
40% aural and 20% kinesthetic
Aural Visual Kinesthetic

43. Visual aids are really visual support: use
technology, flipcharts, whiteboards and
charts

44. While delivering your
presentation, remembe
r:

45. Six common reasons for failure…
Dorothy Leeds- Powerspeak

46. An unclear
purpose

47. Lack of clear
organization /
leadership

48. Too much One Two Three
information •A •C •E
•B •D •F
Category 4
Category 3
Series 1
Series 2
Category 2 Series 3
Category 1
0 5 10 15

49. Not enough support for
ideas and concepts

50. Monotonous voice / Sloppy speech

51. Not meeting the
real needs of the
audience

52. Rehearse

53. Correct information + organization +
proper visual support + proper public
speaking techniques + rehearsal =
Successful Presentations