1. The family candy crush
on prepaid: Will your
bank be a player in the
saga?
Bill Dwight
Founder & Chief Dad
@FamZoo
#ABAMKTG
2013 ABA Marketing Conference

2. Ever take a kid to a candy shop?
● "It's on me."
● "It's on you."
● In between?

3. Set mini budget.
Credit to child card.

4. Child reviews balance.
Deliberates.
Makes purchase.

5. Child reflects, learns...eventually

6. The problem
Kids are
growing up
with poor
financial
habits in a
challenging
economic
world filled
with insanely
busy parents.

7. The gap we fill
● Piggy Bank
● School Programs
● Games
● Hand Over Cash/Cards On Demand
● Child Savings Accounts
● Teen Prepaid Cards
● Subaccounts
● Traditional Checking, Savings, Credit Card
GAP

8. Our Solution: Virtual Family Banking
+ +

9. How
FamZoo
works

10. Q: Money & kids: When do you start?
A: When old enough not to eat it.
Money habits are set by age 7
University of Cambridge Study

11. Prepaid: Perfect for kids.

12. Prepaid: Perfect for teens, too.

13. Prepaid: Perfect for college, too.

14. The trend FamZoo pioneered
"In life, there are often multiple shared
accounts and managing these from a single
portal is a real world need."
--Nick Holland, Javelin Research, Finovate Fall 2013 Recap

15. Put your own wrapper on the outside
Showcase your brand.

16. Put your own treats on the inside
Target your
offers and
content.

17. Bundle with other goodies
Part of the Transcard Premier Select Suite
http://www.premierpaymentcards.com/

18. Will you be a part
of that first candy
store purchase?
Get in the game.