6. PPC Audit Process Fang Digital Marketing PPC Audit Structure Campaign Settings Targeting by Network and Device Geo-targeting Campaigns Ad Groups Keywords and keyword grouping Match types Negative terms Bids Creative Number of ads Use of KWI Landing Pages Tracking Bidding strategy Tracking Conversion and ROI Impression Share and Lost Opportunities
8. PPC Audit Process Fang Digital Marketing PPC Audit Structure Campaign Settings Targeting by Network and Device Geo-targeting Campaigns Ad Groups Keywords and keyword grouping Match types Negative terms Bids Creative Number of ads Use of KWI Landing Pages Tracking Bidding strategy Tracking Conversion and ROI Impression Share and Lost Opportunities
11. PPC Audit Process Fang Digital Marketing PPC Audit Structure Campaign Settings Targeting by Network and Device Geo-targeting Campaigns Ad Groups Keywords and keyword grouping Match types Negative terms Bids Creative Number of ads Use of KWI Landing Pages Tracking Bidding strategy Tracking Conversion and ROI Impression Share and Lost Opportunities
15. PPC Audit Process Fang Digital Marketing PPC Audit Structure Campaign Settings Targeting by Network and Device Geo-targeting Campaigns Ad Groups Keywords and keyword grouping Match types Negative terms Bids Creative Number of ads Use of KWI Landing Pages Tracking Bidding strategy Tracking Conversion and ROI Impression Share and Lost Opportunities
19. Beware of the bots! The tools are here to help, not replace Remember that your own creativity is what really powers these tools There is no “paid searchmarketing-inator”