My senior level marketing class was asked to present a case on MAC Cosmetics

1. Megan Guenther, Briana Irwin, Natalie Laneri, Ashley Fitterer, Kaitlyn Tymas, and Megan Fannin

12. Define Opportunities With the undeniable success of M.A.C since its founding, the company wants to maintain its status as a leader in the market. The company is currently facing a turning point in which it needs to decide on how to focus its attention on all of its consumers: professional artists, professional industry and retail consumers. How are they going to keep their unique and individual style that they have used to their advantage, while satisfying all customers?

26. Decision Online Selling through M.A.C. website

32. Like this look? Try it on at a store near you: 1. Print this page. 2. Locate a M·A·C Counter location near you. Find Stores. 3. Call to schedule an appointment. EYES Lightly fill in brows with a mixture of Cork and Espresso Eye Shadows. Apply Constructivist Paint Pot all over eyelid and blend well as a base. Highlight the browbone area with Mylar Eye Shadow using 224 Brush. With a fluffy brush, such as 217 Brush, apply Bamboo Eye Shadow all over the lid. Then blend Saddle Eye Shadow into the crease with 219 Brush and run it lightly along the lower lashline. Line the top and bottom lashline with Stubborn Brown Powerpoint Eye Pencil. For the upper lashline, create a thicker line towards the out edges of the lashline, winging slightly upwards for a dramatic eye opening effect. Curl Lashes and apply two layers of Plushblack Plush Lash. CHEEKS Dust cheeks lightly with a sheer veil of Well Dressed Powder Blush. LIPS Line lips with Subculture Lip Pencil. Smooth Viva Glam VI Lipstick over lips and top off with the newest addition to the Viva Glam collection - Viva Glam VI Special Edition Tinted Lipglass.