2. Agenda
● About Emailvision
● Product Capabilities
● Platform & Deliverability
● Global Support
● Client Focus
● Your Questions
www.emailvision.com
3. Who is Emailvision?
● International leader in email, mobile and social marketing
● Offices in 19 countries
● 620 employees
● 3200 clients
● 100 new clients / month
● $90M annual revenues
● Sending 500K global campaigns / month
● The 1st company to deliver SaaS Customer Intelligence
● The 1st company to integrate CI and Campaign Management
● Recognition as a technology leader by:
4. What’s behind our growth?
67% of organisations expect
to increase their email
budgets in 2012
MarketingSherpa
Investments made in email marketing will
grow from $1.3B in 2010 to $2B by 2014
Forrester Research
For every $1 invested in email marketing in 2012,
the ROI is $39.40
Direct Marketing Association
www.emailvision.com
10. Deliver smarter online marketing
Develop more intelligence Build ‘smart segments’
about subscribers, for more targeted
followers, fans marketing campaigns
Customer
Intelligence
Send integrated social Send email and
campaigns across mobile campaigns
the major social with 2x the open
networks rates
www.emailvision.com
11. Customer Intelligence
Marketers rapidly visualise their customer data, identify
high value segments and immediately integrate them in
marketing campaigns
12. Customer Intelligence
● Query hundreds of millions of records and display customer
segments in seconds
● Explore detailed profile data including purchase behaviour and
responsiveness to past marketing campaigns
● Test and adapt strategies „on the fly‟
● Instantly create and execute campaigns with campaign
management integration
● Increase customer lifetime value with insight that maximises
acquisition and retention, as well as cross-sell and up-sell
13. Enterprise Edition Customer
“We have now started to use
Emailvision’s Customer Intelligence and
within a couple of weeks we had access
to our data. We were easily able to start
applying information about our
customers directly into our campaigns.
With access to deeper insights into our
data, we have quadrupled our
conversion rate; significantly improving
our customer marketing lifecycle and
Customer Intelligence engagement and it’s just the beginning.”
helped Republic
increase their conversion Laura Henderson
rate by 4 times Online Marketing Manager
UK
15. Before / After CI
20.00% 5.00%
18.00%
Opened % 4.50%
Click Throughs %
16.00% 4.00%
14.00% 3.50%
12.00% 3.00%
Non-CI Non-CI
10.00% 2.50%
8.00%
17.69% CI 2.00%
4.43% CI
6.00% 1.50%
4.00% 7.95% 1.00%
2.00% 0.50%
1.39%
0.00% 0.00%
www.emailvision.com
16. Before / After CI
0.0500% 0.0600%
0.0450%
Conversion % Purchases %
0.0500%
0.0400%
0.0350%
0.0400%
0.0300%
Non-CI Non-CI
0.0250% 0.0300%
0.0472% 0.0502%
CI CI
0.0200%
0.0200%
0.0150%
0.0100%
0.0100%
0.0050% 0.0118% 0.0136%
0.0000% 0.0000%
www.emailvision.com
17. Email & Mobile Marketing
Reports & Campaign
Analytics Planner
Portfolio Manager
The main features of & User Rights
List Management
Campaign Commander & Segmentation
automate daily execution
of email and mobile Integrations
& APIs
Split Testing
campaigns and increase
success rates through
Email, Social
advanced capabilities & Mobile
Deliverability
Monitoring
Triggered
Transactional
Marketing
Marketing
18. Email and Mobile Customer
“With Campaign Commander‟s intuitive
and easy-to-use interfaces, we manage
all our email marketing campaigns in-
house. The Emailvision Service team is
always available to understand our
problems and give us accurate
solutions. Since we have been working
with Emailvision, our deliverability rate is
excellent and our open and click-thru
rates have increased by 20%.”
Campaign Commander
helped VoyagePrive.com David Bastien
increase open and click- CEO of VoyagePrive.com
thru rates by 20% France
19. Enterprise Dashboard
Fusion Dashboard
• Establish a single view
of key performance
indicators across all
data and campaigns
• Closely monitor activity
and success across all
online channels
• Take responsive action
in real time and
observe the results
www.emailvision.com
20. Social Marketing
Reports & Campaign
The main features of Analytics Management
Campaign Commander
enable social media Portfolio
Community
Management
marketing to be Manager
& User Rights
organised by
initiative, scheduled
across all major channels Team
Integrations Collaboration
and measured for & APIs
business impact
Branding
Content
Management
21. Social Marketing
Multi-Channel Social
Campaigns
• Reach across all major
global social networks
• Campaigns align activities to
real business initiatives
• Campaign goals measure
success against user KPIs
• Amplify your existing
business programs using
social media
www.emailvision.com
22. Social Marketing
Segmentation and Campaign
Reporting
• Global campaigns dashboard
including geo-location of clicks
• Campaign overview dashboard
based around user KPIs
• Over 10 different reports across
all social networks
• Identify social media influencers
and segment on „Klout‟ scores
www.emailvision.com
23. Social Marketing
Message Targeting and
Scheduling
• Segment your communities by
language or geo-location
• Powerful message scheduling
options across social networks
• Excel template for scheduling
high volumes of messages
• Bookmarks in browser for real-
time messages on-the-fly
• Editorial calendar
www.emailvision.com
24. Social Marketing
Amplify Brand Awareness
• Keep your brand identity in
everything you do via social
networks
• Shortened URLs and application
names with your brand identity
• Customisable landing pages
connected with your links
• Traceable URLs integrated with
web analytics
www.emailvision.com
25. Social Customer
“We use Campaign Commander Social
Edition to help us manage social media
marketing at Cisco Live events where
we send out event related updates to
encourage audience participation and
awareness before, during and after each
event. We rely on Campaign
Commander‟s scheduling, campaign
management and reporting features.
Campaign Commander enables me to
Campaign Commander analyse the effectiveness of my updates
helped Cisco Live Events and better craft our messaging to best
double their number of meet our audience‟s needs.”
participants in Social
Kathleen Mudge
Media in 12 months
Marketing Manager at Cisco
USA
26. Global Support
● Sales and Client Services located in 19 countries
● Employees include more than 40 nationalities
● 30 Languages spoken inside Emailvision
● Product available in 16 Languages
● Product integration with 10 social networks
● Relationships with over 150 ISPs globally
27. Client Testimonial
“The added value of Emailvision is not
only defined by its Campaign
Commander software. The expertise of
the support team, high value services on
a partnership basis together with
advanced technical consulting skills and
Unilever Europe uses
best practices is a great relief to us. It
Campaign Commander for
enables us to focus more on the
37 different brands
coordination of our Brand-Online-
Activities. Well done!”
Jens Geisler
IT Partner Manager at Unilever
Germany
28. Global Customer Examples
Toshiba
● Campaign execution in Germany, France, UK, Belgium, Luxemburg
● Supporting the laptop and storage device divisions
● Fully integrated with their CRM application
Unilever
● Campaign execution for 37 brands plus B2B campaigns for Unilever
Food Solutions
● Managing some campaigns directly and others through an agency
● Fully integrated with their ERP and CRM applications
Hermes
● Campaign execution in
English, French, Spanish, German, Flemish, Italian, Chinese, and
Japanese
● Complete transactional support for all online account creation, orders
and shipping confirmations, password reminders, order
cancellations, and refunding confirmation
Editor's Notes
Emailvision offers a fully integrated marketing solution called Campaign Commander Enterprise Edition. With one SaaS product license, users of Campaign Commander have access to customer intelligence plus email, mobile and social campaign management. Our product is designed to give marketers visibility and control of their client data so they can create targeted marketing campaigns with higher response rates and campaign profitability. Our product strategy is focused on making campaign execution across these channels faster and more successful. Additionally we want to enable companies who are operating across boarders to expand their global online marketing with international product support. Campaign Commander Enterprise Edition features three integrated components, plus a marketing dashboard: Customer IntelligenceCustomer Intelligence enables marketers to rapidly explore and visualize their client data. Millions of records can be analyzed in seconds with drag and drop features that make data analysis easy-to-use and highly accessible for online marketing teams. Email and Mobile MarketingThe intuitive features in Email and Mobile Marketing move marketers from the basics of campaign execution to more advanced tactics in online relationship marketing. Now fully integrated with Customer Intelligence, campaigns can be executed with targeted ‘smart segments’ that generate higher response rates with every campaign. Social Media MarketingSocial Media Marketing allows marketers to execute synchronized marketing campaigns across all of the major social media channels. Marketers can accelerate their social activities, manage highly dynamic communities and measure the business impact from social campaigns. Campaign Commander DashboardDesigned specifically for users of Campaign Commander, this innovative marketing dashboard provides a single view of key performance indicators coming from customer data plus email, mobile and social campaigns. Fully customized widgets display real-time views on all activities.
These are actual campaign results from a new user of Enterprise Edition. They were looking at the before and after of campaign performance with Customer Intelligence.
These are actual campaign results from a new user of Enterprise Edition. They were looking at the before and after of campaign performance with Customer Intelligence.
