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Hi q
   there! So it occurred to when I was sitting down to write for you this that the first slide has by far the
longest dwell time of any slide since it’s usually up on the screen for a while before I start talking, and yet
usually I just put a picture and the name of the presentation up and leave it at that, which seems like a
waste of good communication space. So I thought I’d put some words here in case you wanted
something to read. So, as I’ll say in a moment, I’m                 FARIS             CHIEF
                                                                                 and I was the
TECHNOLOGY STRATEGIST @ McCANN ERICKSON in NEW YORK, but I’m
NOT ANYMORE, and this is a talk about what I think are fundamental changes that technology has
wrought to              advertising, media and creativity. I call this


             ”STUFF THAT DOESN’T WORK YET”
for reasons that will hopefully become clear later. The ideas contained herein are mostly stolen, because
I believe TALENT IMITATES, GENIUS STEALS, which is the name of my blog, but
stealing stuff means doing some with it, not just copying it. As will also becomes obvious, I hope, I’m
also trying to make a sly point that I’ll reference in the talk about how having more space means you
need to say more things. Anyway, I think that’s enough for now, Sweden seems lovely so far, this is my
first trip.....
Tuesday, May 17, 2011
TECHNOLOGY?




Tuesday, May 17, 2011
TECHNOLOGY?
                        Source: http://www.flickr.com/photos/churl/250235218/




Tuesday, May 17, 2011
TECHNOLOGY?
                        Source: http://www.flickr.com/photos/roadsidepictures/1637623713/sizes/o/




Tuesday, May 17, 2011
TECHNOLOGY?
                        Source:http://www.flickr.com/photos/sameli/242241668/

Tuesday, May 17, 2011
TECHNOLOGY?
                        Source:http://petitinvention.files.wordpress.com/2008/02/future_search1_petitinvention.jpg




Tuesday, May 17, 2011
TECHNOLOGY


                          is


                        “STUFF THAT DOESN’T WORK YET”
                               Source: Bran Ferrin, former head of R&D at Disney Imagineering




Tuesday, May 17, 2011
BORN




                          “JUST NORMAL”

Tuesday, May 17, 2011
0-30
         “INCREDIBLY EXCITING AND CREATIVE”
Tuesday, May 17, 2011
30+
    “AGAINST THE NATURAL ORDER OF THINGS -
    BEGINNING OF THE END OF CIVILISATION”
       Source: Douglas Adams, How I learned to storp worrying and love the internet, Sunday Times. August 29th, 1999

Tuesday, May 17, 2011
t on
                        “Our focus should be not on emerging technologies bu
                                                                                sor of
                        emerging cultural p  ractices.” – Henry Jenkins, Profes
                                                                   gence Culture: When Old
                        Comparative Media, MIT and author of Conver
                        and New Media Collide!




Tuesday, May 17, 2011
`




Tuesday, May 17, 2011
Tuesday, May 17, 2011
Tuesday, May 17, 2011
MOORE’S LAW




          Source: Deloitte: The Shift Index

Tuesday, May 17, 2011
KRYDER’S LAW




                        Source: Deloitte: The Shift Index

Tuesday, May 17, 2011
GUILDER’S LAW




Tuesday, May 17, 2011
Source: http://www.slideshare.net/adliterate/media-fragmentation
Tuesday, May 17, 2011
Tuesday, May 17, 2011
DIGITAL IS DIFFERENT



Tuesday, May 17, 2011
1. THE END OF MEDIA SCARCITY




Tuesday, May 17, 2011
A. THE PRINCIPLE OF UBIQUITY




                              or MAKE MORE STUFF
Tuesday, May 17, 2011
http://www.thiswill-this.net/
Tuesday, May 17, 2011
365 FILMS- ONE EVERY DAY




Tuesday, May 17, 2011
Tuesday, May 17, 2011
2. DIMINISHED CULTURAL LATENCY




Source: http://www.fastcompany.com/blog/faris-yakob/technology-strategy/cultural-latency
Tuesday, May 17, 2011
B. THE PRINCIPLE OF ALACRITY



                                                                                or DO STUFF FASTER

                                              AND RESPOND TO STUFF FASTER
Source: http://www.businessweek.com/magazine/content/09_33/b4143046834887.htm
Tuesday, May 17, 2011
REAL TIME DATA VIZ




Tuesday, May 17, 2011
3. DISTINTERMEDIATION


Tuesday, May 17, 2011
C. THE PRINCIPLE OF UTILITY




         DO STUFF THAT EARNS ITS OWN ATTENTION
Tuesday, May 17, 2011
4. DIGITAL CULTURE IS PARTICIPATORY




Tuesday, May 17, 2011
D. THE PRINCIPLE OF INTERACTIVITY




                        or DO STUFF THAT GIVES PEOPLE A ROLE
Tuesday, May 17, 2011
Tuesday, May 17, 2011
BONUS


                        FAIL - LEARN - ITERATE - REPEAT

Tuesday, May 17, 2011
TECHNOLOGY IS A MEDIUM




Tuesday, May 17, 2011
Tuesday, May 17, 2011
Tuesday, May 17, 2011
EVERY NEW CHANNEL CHANGES THE ENTIRE SYSTEM




Tuesday, May 17, 2011
LOW LATENCY PRINT



Tuesday, May 17, 2011
INTERACTIVITY




                                                             INTERACTIVITY
                        UBIQUITY




                                                   UTILITY
                         	          	         	                 	 
                                     	  	  	 
       every new channel changes the system
Tuesday, May 17, 2011
Tuesday, May 17, 2011
farisyakob.com
                           @faris

Tuesday, May 17, 2011

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Stuff That Doesn't Work Yet

  • 1. Hi q there! So it occurred to when I was sitting down to write for you this that the first slide has by far the longest dwell time of any slide since it’s usually up on the screen for a while before I start talking, and yet usually I just put a picture and the name of the presentation up and leave it at that, which seems like a waste of good communication space. So I thought I’d put some words here in case you wanted something to read. So, as I’ll say in a moment, I’m FARIS CHIEF and I was the TECHNOLOGY STRATEGIST @ McCANN ERICKSON in NEW YORK, but I’m NOT ANYMORE, and this is a talk about what I think are fundamental changes that technology has wrought to advertising, media and creativity. I call this ”STUFF THAT DOESN’T WORK YET” for reasons that will hopefully become clear later. The ideas contained herein are mostly stolen, because I believe TALENT IMITATES, GENIUS STEALS, which is the name of my blog, but stealing stuff means doing some with it, not just copying it. As will also becomes obvious, I hope, I’m also trying to make a sly point that I’ll reference in the talk about how having more space means you need to say more things. Anyway, I think that’s enough for now, Sweden seems lovely so far, this is my first trip..... Tuesday, May 17, 2011
  • 3. TECHNOLOGY? Source: http://www.flickr.com/photos/churl/250235218/ Tuesday, May 17, 2011
  • 4. TECHNOLOGY? Source: http://www.flickr.com/photos/roadsidepictures/1637623713/sizes/o/ Tuesday, May 17, 2011
  • 5. TECHNOLOGY? Source:http://www.flickr.com/photos/sameli/242241668/ Tuesday, May 17, 2011
  • 6. TECHNOLOGY? Source:http://petitinvention.files.wordpress.com/2008/02/future_search1_petitinvention.jpg Tuesday, May 17, 2011
  • 7. TECHNOLOGY is “STUFF THAT DOESN’T WORK YET” Source: Bran Ferrin, former head of R&D at Disney Imagineering Tuesday, May 17, 2011
  • 8. BORN “JUST NORMAL” Tuesday, May 17, 2011
  • 9. 0-30 “INCREDIBLY EXCITING AND CREATIVE” Tuesday, May 17, 2011
  • 10. 30+ “AGAINST THE NATURAL ORDER OF THINGS - BEGINNING OF THE END OF CIVILISATION” Source: Douglas Adams, How I learned to storp worrying and love the internet, Sunday Times. August 29th, 1999 Tuesday, May 17, 2011
  • 11. t on “Our focus should be not on emerging technologies bu sor of emerging cultural p ractices.” – Henry Jenkins, Profes gence Culture: When Old Comparative Media, MIT and author of Conver and New Media Collide! Tuesday, May 17, 2011
  • 15. MOORE’S LAW Source: Deloitte: The Shift Index Tuesday, May 17, 2011
  • 16. KRYDER’S LAW Source: Deloitte: The Shift Index Tuesday, May 17, 2011
  • 21. 1. THE END OF MEDIA SCARCITY Tuesday, May 17, 2011
  • 22. A. THE PRINCIPLE OF UBIQUITY or MAKE MORE STUFF Tuesday, May 17, 2011
  • 24. 365 FILMS- ONE EVERY DAY Tuesday, May 17, 2011
  • 26. 2. DIMINISHED CULTURAL LATENCY Source: http://www.fastcompany.com/blog/faris-yakob/technology-strategy/cultural-latency Tuesday, May 17, 2011
  • 27. B. THE PRINCIPLE OF ALACRITY or DO STUFF FASTER AND RESPOND TO STUFF FASTER Source: http://www.businessweek.com/magazine/content/09_33/b4143046834887.htm Tuesday, May 17, 2011
  • 28. REAL TIME DATA VIZ Tuesday, May 17, 2011
  • 30. C. THE PRINCIPLE OF UTILITY DO STUFF THAT EARNS ITS OWN ATTENTION Tuesday, May 17, 2011
  • 31. 4. DIGITAL CULTURE IS PARTICIPATORY Tuesday, May 17, 2011
  • 32. D. THE PRINCIPLE OF INTERACTIVITY or DO STUFF THAT GIVES PEOPLE A ROLE Tuesday, May 17, 2011
  • 34. BONUS FAIL - LEARN - ITERATE - REPEAT Tuesday, May 17, 2011
  • 35. TECHNOLOGY IS A MEDIUM Tuesday, May 17, 2011
  • 38. EVERY NEW CHANNEL CHANGES THE ENTIRE SYSTEM Tuesday, May 17, 2011
  • 40. INTERACTIVITY INTERACTIVITY UBIQUITY UTILITY every new channel changes the system Tuesday, May 17, 2011
  • 42. farisyakob.com @faris Tuesday, May 17, 2011