The document discusses the concept of public value and how museums can create public value. It introduces several key principles: (1) the role of government in proactively shaping public spheres, (2) museum leaders as stewards of public assets who direct them to benefit communities, and (3) the public as both recipients and co-creators of public value. It then outlines components of public value including the authorizing environment, operational environment, and public value itself. It also discusses evaluating public value based on factors like civic engagement and understanding multiple perspectives. Examples are given showing how museums have increased public understanding of difficult historical issues. The document emphasizes that for organizations to truly create public value, the values and standards must be authorized