You've got your Facebook page up, your Executive Director is blogging and your tweeting up a storm. This is a webinar that goes a bit beyond the basics of social media, and offers ten practical tips, tricks, and tactics to keep in mind as you navigate your way through the social media universe. Takeaways: 1. A new framework to approach online communications opportunities 2. Why it's important to emphasize strategy over tools 3. Ways to connect social media with your website and other communications

1. 10 Social Media Practices Your
Nonprofit Should Know + Do
NTEN webinar
February 19, 2010
Farra Trompeter
farra@bigducknyc.com

2. What is social
media?

4. It’s about reaching and connecting people

6. 1. Take a deep breath, and let go.
You're not in control anymore.
 © x [A]DIamond x

7. Claim your name
 http://www.usernamecheck.com

8. Claim your name
Facebook Vanity URLs: http://www.facebook.com/username/

9. If you lose it… ask for it back.

10. 2. Stop, look and listen.
Tie your goals to what people need,
and meet your audiences where they are.
 © robertcarlsen

12. Listening Online
• Set up Google alerts, Technorati search, Twitter search, etc.
http://socialmedia-listening.wikispaces.com/Tools
• Your organization’s name
• Program or event names
• Peer/competitor names and program/event names
• Individuals connected to your organization
• Your tagline or other key phrases
• URL for any web properties (main website, blog)
• Related issues/topics
• Common misspellings
Source: Beth’s Blog, Beth Kanter

14. 3. Build your strategy around reality.
Select the tools based on their purpose,
your audience, and what you can manage
re: staff time/$.
 © BoomeraATV

17.  © groundswellbook

18.  Source: Beth's Blog: How Nonprofits Can Use Social Media http://
beth.typepad.com/beths_blog/2008/10/how-much-time-d.html

19. 4. Remember what you learned in kindergarten.
Be nice, share, and say thank you.
 © OMP Production

21. 5. Emphasize the social in social media.
Use pictures + videos to share stories.
Schedule calls, meetups, and events
to connect online communities.
 © NeighborWorks America

24. 6. Get personal.
Pick the right staff
and let them be themselves.
 © candleshoe

28. 7. Be flexible.
Your community will move around;
the tools are going to change.
 © coolfunblog

32. 8. Don't forget your website/integration.
Bring all your online communications
together and repurpose content.
 © fhoke.com

38. 9. Expand your definition of success.
It's about content over numbers.
Building relationships v. “marketing”.
 © canuuwomenhistory.ca

39. Defining Success
• Increased awareness of your cause
• Shift in your org’s reputation
• New and repeat program participants,
activists, donors
• Increased requests for your programs
• Pageviews/clicks/comments/fans/etc.
• New email addresses/contact info
• Signatures/actions taken
• Dollars raised
• Mentions online

40. 10. Pause and evaluate.
Keep listening and give yourself time to build
community, trust & conversation.
 © Atelier Teee

41. In sum…
• Social media ≈ conversation
• Social media usage is growing, and
nonprofits are using it to promote and grow
their causes
• Look before you tweet! Listen and plan
before diving in.
• Choose the tools that are right for you, and
be ready to be flexible and open

42. - Resources -

43. Resources
• NTEN: We Are Media
http://www.wearemedia.org
• Case Foundation: Gear Up for Giving
http://www.casefoundation.org/social-media-tutorials
• Social Technographics
http://blogs.forrester.com/groundswell/
• Beth’s Blog: How Nonprofits Can Use Social Media
http://beth.typepad.com
• Frog Loop: Build Your Own Dashboard…
http://bit.ly/3JIwZ
• Duck Call blog
http://www.bigducknyc.com/blog

44. Stay in touch
bigducknyc.com/blog
facebook.com/bigduck
facebook.com/farratrompeter
twitter.com/bigduck
twitter.com/farra
farra@bigducknyc.com

45. Thanks!
© Jeremy Crow