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Grassroots Fundraising and Social Media

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Farra Trompeter, Big Duck
Farra Trompeter, Big Duck

4 steps nonprofits can follow to educate, engage and activate donors online

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Grassroots Fundraising: Connecting with Your Donors Online A workshop for Bikkurim February 9, 2010 Farra Trompeter farra@bigducknyc.com
State of Online Fundraising What’s working? –  Including deadlines in e-mail appeals –  Seeking small sums –  Combining text messages and e-mail appeals –  Asking corporate sponsors or like-minded charities to send e-mail messages on an organization's behalf –  Using multiple approaches, such as social networks, video, e-mail, and text messages Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
State of Online Fundraising How are nonprofits using social media to raise money? –  41% charities use blogging, instant messages, text messages, etc. –  55% charities use Facebook –  21% charities use MySpace –  18% charities use Twitter –  20% charities use other social networking sites Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
What are people doing online?
- Step 1 - Make it easy and compelling for donors to support you online
- Step 2 – Build relationships with donors through integrated campaigns
Pledge to End Duchenne Results •  3,000 signatures •  300 pictures uploaded to flickr •  17,000 unique page views for •  15% increase in sustainer revenue •  End Duchenne section on site
- Step 3 - Find your most passionate donors and turn them into fundraisers
- Step 4 - Create community and give donors more ways to support you
- Resources -
Resources •  Relationships 2.0 article - Fundraising Success Magazine http://tinyurl.com/relationships-2-0 •  Social Media article - Fundraising Success Magazine http://tinyurl.com/FRS-social-media •  Tips on using Causes on Facebook - Beth’s blog http://tinyurl.com/causes-on-facebook • Duck Call blog http://www.bigducknyc.com/blog • Social Technographics http://blogs.forrester.com/groundswell/
Stay in touch farra@bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck twitter.com/farra
Thanks! © Jeremy Crow

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Grassroots Fundraising and Social Media

  • 1. Grassroots Fundraising: Connecting with Your Donors Online A workshop for Bikkurim February 9, 2010 Farra Trompeter farra@bigducknyc.com
  • 2. State of Online Fundraising What’s working? –  Including deadlines in e-mail appeals –  Seeking small sums –  Combining text messages and e-mail appeals –  Asking corporate sponsors or like-minded charities to send e-mail messages on an organization's behalf –  Using multiple approaches, such as social networks, video, e-mail, and text messages Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
  • 3. State of Online Fundraising How are nonprofits using social media to raise money? –  41% charities use blogging, instant messages, text messages, etc. –  55% charities use Facebook –  21% charities use MySpace –  18% charities use Twitter –  20% charities use other social networking sites Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
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  • 5. What are people doing online?
  • 6. - Step 1 - Make it easy and compelling for donors to support you online
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  • 11. - Step 2 – Build relationships with donors through integrated campaigns
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  • 20. Pledge to End Duchenne Results •  3,000 signatures •  300 pictures uploaded to flickr •  17,000 unique page views for •  15% increase in sustainer revenue •  End Duchenne section on site
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  • 24. - Step 3 - Find your most passionate donors and turn them into fundraisers
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  • 32. - Step 4 - Create community and give donors more ways to support you
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  • 38. Resources •  Relationships 2.0 article - Fundraising Success Magazine http://tinyurl.com/relationships-2-0 •  Social Media article - Fundraising Success Magazine http://tinyurl.com/FRS-social-media •  Tips on using Causes on Facebook - Beth’s blog http://tinyurl.com/causes-on-facebook • Duck Call blog http://www.bigducknyc.com/blog • Social Technographics http://blogs.forrester.com/groundswell/
  • 39. Stay in touch farra@bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck twitter.com/farra