Many of us are already using social media tools to communicate with friends and colleagues. As our personal and professional lives blend together, where do we draw the line for ourselves? How can we leverage the power of social media for our personal and professional brand? And how can we harness the conversations that are happening about us and our issues – conversations that we don’t control – to build awareness for our brands and our work?

1. My Converging Life:
Managing Your Personal and
Professional Brand in Social Media
Silver Knight Alumni Legacy Network
March 11, 2010
Farra Trompeter
farra@bigducknyc.com

2. What is social
media?

4. Social media is shaping your brand
1. People are already searching for experts
just like you and you'll miss opportunities
if you're not visible.
2. You can't amplify your voice cost
effectively without using the Internet. …
Your life will be much more difficult
without using tools that make networking
comfortable, simple and enjoyable.
Advice from Dan Schawbel, author of Me 2.0
http://shine.yahoo.com/channel/life/how-to-manage-your-personal-brand-5-questions-for-dan-schawbel-446770/

5. You can use social media to…
- Be a thought leader
- Develop community
- Get a job…or help others get one
- Generate business or support
What are your goals?

6. Here’s a simple question…
Who are you?

9. When was the last time you Googled yourself?

10. Have you claimed your name?
http://www.namechk.com

11. Have you claimed your name?
http://www.networksolutions.com

12. A cautionary tale…
Facebook Vanity URLs: http://www.facebook.com/username/

13. If you lose it, ask for it back.

14. Listen, discuss and share…don’t shout
© robertcarlsen

15. Listening Online
• Set up Google alerts, Technorati search, Twitter search, etc.
http://socialmedia-listening.wikispaces.com/Tools
• Your name and people connected to your organization
• Your organization’s name
• Program or event names
• Peer/competitor names and program/event names
• Your tagline or other key phrases
• URL for any web properties (main website, blog)
• Related issues/topics
• Common misspellings
Source: Beth’s Blog, Beth Kanter

17. Focus on how your network communicates
© http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html

18. If you want people to care, make it about
them… not you!
http://www.angelamaiers.com/2008/09/my-twitter-enga.html

19. Think before you post. WWGT?
Nana Jewel

20. Be consistent… most of the time
- Use the same photo
- Use the same name
- Use the same colors/fonts
- Connect certain status messages (#fb, #in)

21. http://www.bigducknyc.com/about/profile/farra_trompeter/

22. http://www.bigducknyc.com/blog/?author=6

23. http://www.bigducknyc.com/blog/?p=1141

24. http://linkedin.com/in/farra

25. http://linkedin.com/in/farra

26. http://linkedin.com/in/farra

29. http://facebook.com/farratrompeter

30. http://twitter.com/farra

31. http://www.slideshare.net/farra

32. http://www.google.com/profiles/farratrompeter

33. http://flavors.me/farra

34. http://card.ly/farra

36. Map out a strategy
- Be yourself. Know your ‘voice’ & what makes you unique
- Develop a clear set of goals and use to inform decisions
- Listen and learn from your peers
- Select tools based on these goals… and your audience
- Set privacy settings
- Connect the dots & make it easy for people to find you
- If you work for an org, remember – everyone is a
spokesperson. Offer guidelines and remind WWGT.
- Keep listening and refining
- Remember the social part… and have fun!

37. - Resources -

38. Resources
• 5 Ways to Avoid Sabotaging Your Personal Brand Online
http://mashable.com/2010/02/11/avoid-sabotage-personal-brand/
• Free eBook on Personal Branding
http://www.chrisbrogan.com/free-ebook-on-personal-branding/
• Getting the Personal – Professional Mix Right in Social Media
http://bit.ly/PdE1I
• Review of 5 Free Reputation Management Tools
http://bit.ly/d8oeEB
• Protecting Reputations Online in Plain English (video)
http://www.commoncraft.com/protecting-reputations-video
• What’s in a social media policy and why you might need one
http://www.bigducknyc.com/blog/?p=228

39. Let’s stay in touch
bigducknyc.com/blog
bigducknyc.com/blog/?author=6
linkedin.com/in/farra
facebook.com/bigduck
facebook.com/farratrompeter
twitter.com/bigduck
twitter.com/farra
farra@bigducknyc.com

40. Questions?
© Jeremy Crow