Presentation from Affili@Syd Australia Affiliate Marketing Conference at Menzies Hotel Sydney on June 22, 2011 "Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging" by Dave Cupples

1. Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging Tweets LIVE during speech - Retweet, Comment, Share! Dave Cupples FatCowBusiness.com @FatCowBusiness Facebook.com/FatCowBusiness Background :doseofdigital.com

2. While in School age 15 in 1999 … Image:onechickennugget.wordpress.com

3. From University Assignment to successful online store … Image:travelhouseuk.co.uk

4. Low hanging fruit and Gaps in the Market Tactically choose what people are demanding, not just blindly creating content Invest your time, money, resources on the best opportunities -> the low hanging fruit Pick the GAPS in the market: ↑More Searches/Demand ↓Less Competition/Websites Image:marspec.com

5. Google Insights for Search http://fcow.co/GI Image Source:zacjohnson.com

6. Top Searches & Rising Searches

7. SeoQuake for Firefox (Free) http://fcow.co/SQ Tells PR, Alexa Ranking, Backlinks, Domain age

8. SeoQuake tells you how hard it will be to get on Page #1 in Google …

9. Keyword Research Tools Wordtracker Keyword Tool - http://fcow.co/WT

10. Scrape Google Suggest

11. Übersuggest http://fcow.co/US

12. Spy on competitors and find their best / most shared content PostRank - Free http://fcow.co/PR

13. Don’t just blindly create backlinks … Spy on your competitors and find their most influential backlinks Image:edoyo.co.tv

14. Open Site Explorer - http://fcow.co/OS

15. Question & Answer Sites Yahoo! Answers - http://fcow.co/YA

16. LinkedIn Answers - http://fcow.co/LA

18. Safe guidelines:

19. < 200 follows a day

20. < 100 unfollows a day

21. Wait 3 days before unfollowingBest Tool -> Tweet Adderhttp://fcow.co/TA

22. e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig

23. Facebook Ads – Which Factors make the most difference: Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM

24. Millward Brown Google Image Ads study 1000 men and 1000 women Shown 5000 random image ads > 10 million clicks Results: Cleavage – 75% Recognizable Brands – 10% Images Blended with content of website - 10% Everything Else – 5% Source:http://fcow.co/SM

25. Shoemoney’s Facebook Ad Board Click Thru Experiment Made Ad Boards of actual Facebook ads, people asked to click Over 1 million total clicks Used ClicktaleHeatmap / Mouse tracking software -> http://fcow.co/CT Source:Shoemoney.com 2010http://fcow.co/SM

29. 61% of all clicks

31. 71% of all clicks on the page

33. Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com Image Source:aimclear.com

34. How to steal competitors customer information to laser target Facebook Ads Female Aged 35-50+ High Income College / Grad School LIKES QuantCast.com

36. Watch CPM campaigns carefully -> can waste money if CTR dropsImage Source:akom360.de

37. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE

38. Free app - Static HTML: iframe tabs Tutorial -> http://fcow.co/IF iFrameEngine free iFrame reveal tab - http://fcow.co/HU

39. The Real Money from online Business is REPEAT Customers It is far cheaper to market to an existing customerthan to a new customer Image:simpsoncrazy.com

40. First time customers Questions, Scammers, Timewasters, Hassles … NO TRUST Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com

41. Repeat customers = Trust, Rapport, Relationship The value in a “business” is your list of people and the relationship you have with those people Image:merchantstand.com

42. If you send traffic straight to an affiliate offer -> you are leaving money on the table Capture lead via Email / Facebook -> market to them many times over Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy Good affiliate offers reflect lifetime customer value / ongoing commissions Image:forbes.com

43. $40 comm for $19.95 sale (200%) Possible by marketing on the back end -> selling many times over to existing customers Dating Tips Newsletter > 1 million subscribers Over $30 million sales per year http://fcow.co/DD

44. Spreets.com.au10 months = $40 million

45. Customer just placed their 89th order … their #1 customer has 246 Orders

46. Mint.com / Strongmail case study Large scale split test offering customers 3 different incentives to refer friends to join mint.com via email or various social networks

47. A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive features Source:strongmail.com - http://fcow.co/ST

48. How to supercharge email opt-ins You MUST give an incentive -> free eBook or video or digital content Email subscribe form BIG, BOLD, TOP RIGHT THIS is the business asset you are building! Screenshot:jonathanvolk.com

49. Pop it up and force them to make a decision -> increases signups by 500% PopupDomination -> http://fcow.co/PD Screenshot:johnchow.com

50. PLR Products (ebooks/videos) Warrior Forum – http://fcow.co/WF Master Resale Rights – http://fcow.co/MR

52. Automatic Sharing by Users to Social Media – WP Plugins Sexy Bookmarks - http://fcow.co/SB Screenshot: leehopkins.net

53. Sharebar - http://fcow.co/SH Screenshot:mashable.com

54. Scheduling Facebook/Twitter Updates Tweetdeck (Free) - http://fcow.co/TD Great for twitter, schedule posts to multiple accounts, auto link shortening

55. Hootsuite (Best) http://fcow.co/HS Upload scheduled posts from Excel / CSV file Full Facebook links with image preview

56. Syndicating Content from Blog / RSS to Twitter Twitterfeed.com

57. Syndicating Content from Blog / RSS to Facebook NetworkedBlogs - http://fcow.co/NB Step 2 - Syndication Step 1- Register a Blog

58. Automatically Syndicating your Content to Other Websites Zemanta – Firefox Add-on http://fcow.co/ZE

59. How Facebook and Social Media differ from Search Marketing Facebook says “find users before they search” Earlier stage of sales funnel Different approach -> more “soft” sell Give value first and create desire Not “hunting” but more like “fishing” Image:designdamage.com

60. Social Media Fans are a lot like women …

61. Case Study – Aquabumps.com Started by asurfer who posted photos of Bondi Beach every morning …

62. Started emailing a few mates to cheer them up at the office …

66. Give value first, build up desire, credibility and trust, and the $$$ will follow

67. Strategic Partnerships Find influencers with same target market Leverage off other databases Reciprocal email blasts Sharing on Facebook / retweeting on Twitter Guest posts – Provide content, get links Start partnering with similar size and work up Interviews, Testimonials, Reviews, Comments Image:totalmerchant.net

69. How Social Media is changing the web Your audience now has an audience Image:venturebeat.com

70. Keep in Touch Slides, Links, Tutorials on my blog: http://FatCowBusiness.com/AS Facebook.com/FatCowBusiness @FatCowBusiness, @DaveCupples Dave@FatCowBusiness.com