6. The Various Types of Content Widget / Badges – Financial Calculator Videos – Tutorials, Entertainment Images – Products Research – Establish Authority (Whitepaper) Blog Post – Resource, opinion based Downloadable eBook - Establish Authority User Generated Content – Forums, Social Networks
7. 5 Content Creation Challenges No time to create content You don't have content experience You're producing content, but nobody's seeing it You are not getting business results from content marketing Your organization doesn't support content marketing
8. Your Content Creation Strategies Users Generated Content (UGC) Give your take on the latest news stories in your market Re-publish public domain material Interview the experts Selectively re-publish other people’s content