A presentation at the IOLTA Workshops, part of the American Bar Association Annual Meeting.

1. Getting the Most Out of Your
Website
IOLTA Workshops
August 2, 2012

2. Your Presenter
Frederick L. Faulkner IV
– Fred Faulkner is the Principal at AIE Digital,
LLC, a digital marketing and web consultancy
focusing on associations and small to mid-
sized businesses.
– Spent 10 years at the American Bar
Association in various web-related roles
including Webmaster and starting the now
Digital Marketing department.

3. Our Time Today
• Today’s Challenges
• Managing and Meeting Today’s
Expectations
• How We Get There

4. What are some of the
challenges with your
website?

5. TODAY’S CHALLENGES

6. #1 on

7. Smartphones are reinventing
the connection between
companies and their
customers.
– Rich Miner
Partner, Google Ventures
Co-Founder, Android

8. Smartphones Email Marketing
Apps
Facebook eCommerce
SEO
Tablets Responsive Design
SEM
Pay Per Click
Social Media Analytics
LinkedIn CMS
Twitter ROI
Google
Databases
+ Pinterest CRM

10. The Dirty Little Secrets

11. You Don’t Have the
RIGHT People
Managing Your
Website

13. Your Website is
Window into Your
Organization.

14. Photo via NicoPotgeiter

15. You Don’t
Understand the
Ecosystem

16. Visitors /
Members
Search Websites Social
Email Offline Ads
Engines & Blogs Media
Website /
Content

18. MANAGING AND MEETING
TODAY’S EXPECTATIONS

19. What are some of
your expectations
today when you visit
a website?

20. Online Survey

21. Analytics

22. Call Center

23. HOW WE GET THERE

24. Strategy & Goals

25. Audience & Content Matching

26. Understand why and how
your audience uses
technology and then start to
align your communication
efforts.
– Brian Reich & Dan
Solomon, Authors of Media
Rules!

27. What makes content
engaging is relevancy. You
need to connect the contact
information with the content
information.
– Gail Goodman, President &
CEO, Constant Contact.

28. Design

29. Integrations
Email
Marketing
Tools
Social
AMS/CRM
Media
CMS Website eCommerce

30. Measure

31. Questions

32. Thank You
Interested in Working Together?
Contact me At:
fred@aiedigital.com
www.aiedigital.com