This presentation / eBook describes three (3) career management lessons I've learned from my Dad and applied to my own career: 1) Learn From the Best 2) Get Published 3) Get Back Up -- Fast! My Dad inspired me to apply each of these lessons in a digital marketing and social media context (e.g., blogging, participating in Twitter, reading books of marketing strategy thought leaders, connecting directly with marketing strategy thought leaders, etc.). These lessons describe the opportunity for online self-publishing, personal brand / personal reputation management, and the teachings of different marketing strategy authors. The marketing strategy authors (and their books and blogs) that have inspired me include Seth Godin, Ann Handley, Mitch Joel, Tom Peters, and David Meerman Scott. I also cite the resilience and mental toughness of Sallie Krawcheck in dealing with career adversity and setbacks. It's my way of showing my Dad how much I admire and respect his individual achievements (and the obstacles he overcame while growing up in The Philippines). Thank you and I hope you enjoy and benefit from reading it. If you find the content helpful, please share this presentation with others.

1. I Learned 21st Century Career Management From My Dad
3 Career Lessons In a Social Media Age
by Tony Faustino
www.socialmediareinvention.com

2. Dad,
You are my greatest
inspiration.
You are my hero.
Photo Credit: Cooey2ph

3. You are the most successful
entrepreneur
I know ...
Photo Credit: European Patent Office - European Inventor Award

4. You grew up as a poor,
farm boy in the Philippines ...
Photo Credit: BiblioArchives / LibraryArchives

5. ... to become Chief of Anesthesiology
at a small-town Indiana hospital.
Photo Credit: Marion General Hospital About Us

6. I was twelve when I asked:
“Dad, you had your
pick of larger cities like
St. Louis, Kansas City,
Wichita, Houston,
Dallas, ...”
Photo Credit: happysteve

7. ... why
here ?
Photo Credit: Marion General Hospital About Us

8. You explained how small,
midwestern towns lacked U.S.
board-certified
anesthesiologists.
Photo Credit: t_buchtele

9. Moving to a larger city was
“the safe play.”
But, those cities had lots
of board-certified docs.
You said ...
Photo Credit: LeoLondon

10. “Out here, I’m
Photo Credit: Mario Inoportuno
different.”

11. So I asked:
“How did you know being
different meant you’d succeed?”

12. You said:
“I didn’t ...”

13. “... I JUST KNEW.”

14. You ran the numbers on the
hospital’s monthly and annual
surgery volumes.
This was way before
spreadsheets ...
Photo Credit: Degilbo on flickr

15. You believed in your street smarts and enjoyed
“hustling and figuring
it out.”
That’s why I love your old
pool hustling
stories to pay your medical
school tuition.
Photo Credit: Víctor Roblas

16. But ultimately, you took ...
... A LEAP OF FAITH.
Photo Credit: Stephen Dyrgas

17. These successful entrepreneurs also took leaps of faith.
Steve Jobs
Photo Credit: Christy Fu
Jeff Bezos
Photo Credit: etech
Reid Hoffman
Photo Credit: Joi Ito
Bill Gates
Photo Credit: orcmid
Larry Page
Sergey Brin
Photo Credit: Herkko Hietanen
Photo Credit: Freedom to Marry

18. That’s some pretty,
cool company.

19. For the past 5 years, I’ve
talked your ear off (and Mom’s)
about possibly losing my
corporate job.
I’m always one bad
financial quarter from being
layed off.
That’s reality ...

20. ... but, I’m
Photo Credit: Damon Green
not afraid anymore.

21. Because, you’ve
taught me a lot.
Photo Credit: rebekah burgess abramovich

22. So if this happens ...
Photo Credit: Christopher S. Penn

23. ... my family will be okay.
Photo Credit: notmargaret

24. “I JUST KNOW.”

25. Because everything I do on
The Internet ...
Photo Credit: Rico-san

26. ... is inspired by
YOU.

27. Dad’s Career Management Lessons
I. Learn from The Best
II. Get Published
III. Get Back Up -- Fast!

28. You studied anesthesia and critical care from
the best teachers.
Photo Credit: Clio1789

29. I’m learning marketing strategy from the
best teachers.
world’s
Seth Godin
Ann Handley
Mitch Joel
Tom Peters
Seth Godin Photo Credit: C.C. Chapman
Photo Credit: Ann Handley Press
Photo Credit: Mitch Joel Press Kit
Tom Peters Photo Credit: Allison Shirreffs
David Meerman
Scott
Photo Credit:David Meerman Scott About

30. Every day they share how they
The Internet and their books.
think via
I wish I read faster and comprehended more ...
Photo Credit: Rico-san

31. Seth Godin’s 17 books span marketing
strategy, leadership, and “having the courage
to make and ship art.”
Seth Godin
Be Remarkable.
Pick Yourself.
Make Art. Ship Art.
He inspires me to make art (and share it).
Seth Godin Photo Credit: C.C. Chapman
Photo Credit: Seth Godin Pick Yourself
Photo Credit: Seth Godin Books

32. Ann Handley wrote the definitive book on
content marketing strategy. She teaches
marketers to “think like publishers.”
Ann Handley
Think Like a Publisher.
Tell Amazing Stories.
Write Like a Pro.
No one writes words or tells stories better.
Photo Credit: Ann Handley Books
Photo Credit: Sergey Sus
Photo Credit: 500CPM

33. Mitch Joel publishes a blog called Six Pixels
of Separation. His writing and podcasts are
grad school courses in 21st century marketing
strategy.
Mitch Joel
Give Before You Take.
Show You’re a Critical Thinker.
Build/Manage Your Reputation.
I envy his visionary thinking.
Photo Credit: Mitch Joel Books
Photo Credit: Mitch Joel Books
Photo Credit: Mitch Joel Press

34. Mr. Peters wrote the classic book, In Search
of Excellence (and many more). He’s even
more famous for this 1997 Fast Company
article: The Brand Called YOU.
Tom Peters
He was ahead of his time.
Tom Peters Photo Credit: Allison Shirreffs

35. David Meerman Scott’s New Rules of
Marketing and PR is a marketing strategy
classic in its 4th edition and translated in 25
languages.
David Meerman Scott
You Are What You Publish.
Capitalize on Real-Time
Opportunity.
Piggyback Your Ideas to
Real-Time News Surges.
He challenges tradition (with a rebel’s heart).
Photo Credit: David Meerman Scott About
Photo Credit: David Meerman Scott Books

36. I’m one of their many students (but without an
admissions process and university campus.)
I can “raise my hand” on Twitter and my
smartphone becomes a classroom.

37. I value and honor
these relationships ...
... the way you did with your
Johns Hopkins mentors.
Photo Credit: anitakhart

38. Dad’s Career Management Lessons
I. Learn from The Best
II. Get Published
III. Get Back Up -- Fast!

39. I remember you submitted articles to medical journals
because getting published is important in
the medical profession.
Photo Credit: wenzday01

40. Photo Credit: i_luv_erky
I loved how you described the process: “If the article get’s
accepted, it’s a fun way to put a
my chest. ”
medal on
(and you’d literally laugh out loud)

41. Guess what! I can get published too!
Plus, I don’t
need a committee’s approval ...
Photo Credit: International Monetary Fund

42. ... once I write the article, I “press
a button.”
This tiny button gives me the power to
publish, build, and share my critical thinking ...

43. ... with the world!

44. “And, that makes me
Photo Credit: Mario Inoportuno
different.”

45. Dad’s Career Management Lessons
I. Learn from The Best
II. Get Published
III. Get Back Up -- Fast!

46. You said it’s okay to fall
down and make mistakes ...
Photo Credit: kharied

47. ... just get up
Photo Credit:San Diego Shooter
fast!

48. Dad, meet Sallie
Photo Credit: Fortune Live Media
Krawcheck.

49. I started following her career ever since this March 21, 2005
Fortune Magazine article: The Best Advice I Ever Got
Her Mom’s advice sounded very familiar.
Photo Credit: protoflux

50. Here’s what Sallie said in the Fortune article:
Don't listen to the naysayers.
"When I was a kid I was 'that kid' -- freckles, braces, and very unfortunate glasses. If I
wasn't the last chosen for the team, I was the second to last. There are so many
heartbreaking stories I remember, like the time I finally managed to kick the ball in
kickball. I was running for first base all excited, and then my glasses fell off and I had
to go back and get them. The teasing was really tough. I wasn't just crying in class; I
was falling apart at school. My grades went from A's to C's.
"One day when I was really down, my mom sat me on the sofa. She spoke to me as
though she was speaking to another adult, telling me to stop paying attention to the
girls who were teasing me. She told me that they were naysayers who would sit on the
sidelines and criticize those who were out there trying. She said that the reason they
were doing it was because they were jealous. Looking back, I know they weren't really
and I
never let the naysayers bother me again."
jealous, but at the time, I believed my mom. My grades went back up,

51. What I admire and respect about Sallie is
how she got back up fast, whenever she fell down ...
... because she’s taken public shots during her career.
Photo Credit: Zakarie Dulieu

52. So what does she do?
She writes about
these public setbacks
and shares
what she learned with
259+ million LinkedIn
members.

53. That’s guts!
She’s badass
Photo Credit: EadaoinFlynn
tough!

54. If Sallie Krawcheck can overcome losing huge jobs while
under heavy public scrutiny, I think I can recover in
relative obscurity.
I’ll get back up fast.
Photo Credit: Max Mayorov
I won’t listen to the naysayers.
Photo Credit: Manny Hernandez

55. Dad, before I go, please let me tell one more
story ...

56. Photo Credit: melolou
Remember 30 years ago when we we were in the
Philippines, you had me sit on a bamboo bench in a
remote area of your family’s farm ...

57. That bench was hard, bumpy, and uncomfortable.
Photo Credit: lergik

58. That’s when you said:
“Tony, you’re sitting on my
bed.”

59. Photo Credit: massdistraction

60. Because of what you taught me (and Cecilia) ...

61. Your Grandchildren sleep on these beds.

62. Thank You, Dad.
I love you.

63. Copyright Info
The copyright of this work belongs to the author who is solely responsible for the content.
This work is licensed under the Creative Commons Attribution-NonCommercialNoDerivs License. To view a copy of this license, visit Creative Commons or send a letter
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Thank You.

64. About the Author
Tony Faustino is a marketing and corporate strategist. I write about how The
Internet reinvents marketing strategy for organizations and individuals in my
marketing strategy blog, Social Media ReInvention.
Follow my tweets @tonyfaustino or circle me on Google+.
If you would like to connect, I can be found here:
(e) tony[dot]faustino[at]gmail[dot]com
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