2. Contents Company & Service Description 1 Positioning & Business Model 2 Competitors & USP 3 Financial Information & Risk factors 4 5 Future Business Success
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5. Positioning Who do they sell to? tech lover or gadget enthusiast who isn’t happy with 3G speed. People who always on the go and want to be connected--- Business travelers
6. Business Model BK: What is your business model, and where does Boingo derive its revenue from? 1 Retail Customer Subscription Revenue 2 Connectivity onto Boingo's aggregated network 3 Licensing of software into Telco/ISP/ MSP space