2. Ecotourism – What is it?什么是生态旅游？ Why it’s important？ 为什么是生态旅游？ The tourism industry has a very largeenvironmental impact 旅游业带来非常巨大的环境足迹 1:many tourists fly when traveling 到达目的地所产生的碳排量，尤其是坐飞机 2:“vacation mentality” 度假心理
3. Ecotourism – What is it?什么是生态旅游？ “Responsible travel to natural areas that conserves the environment and improves the well-being of the local people.” ----- the International Ecotourism Society 在国际生态旅游协会看来，任何形式的旅游，只要是保护当地生态环境的，改善当地人民生活水平的，都可以算做是生态旅游。
8. 5:awareness and respect about environmental and cultural issues within the area, within the community----- empower the local population! 提高当地人们的环境与文化保护意识,，提高当地人的觉悟
9. Eco-tourism industry relatively young industry the International Ecotourism Society has only been around for twenty years companies around the world have already made great strides. 生态旅游还相对是一个年轻的行业，国际生态旅游协会成立至今只有二十几年的时间，但是世界各地的公司已经在生态旅游上迈出了很大的步伐。
10. Fast growing---快速增长 the industry is literally growing over 100% each year 每一年进行生态旅游的游客都比上一年多一倍。
11. By 2015, ecotourism is expected to be a US$100 Billion per year business That’s ¼ of the entire industry 在五年之内，生态旅游的商业价值会达到1000亿美元，占整个旅游行业的1/4。
12. Ecotourism is a great way for tourists to learn about new cultures and new places全新和独特的了解当地文化与习俗的方式
14. the positive impact of ecotourism. 生态旅游的积极影响 1:eco-tourists 生态旅游者 2:the local environment and ecosystem 当地的环境和生态系统 3:the local community 当地的社区
15. Case 1:Intrepid---Australian ecotourism company 一家澳洲的生态旅游公司---intrepid 500 trips run per year to destinations around the world. 每年在全世界做500次的旅行服务 environmental responsibility and social responsibility. 两方面责任：一是环境责任；二是社会责任。
16. The practice of Intrepid Travel 来自Intrepid公司的经验 1:Utilizing public transportation consistently 使用公共的交通工具出行 2:Using locally-owned accommodations, retailers and food 使用当地的设施，买当地的商品 3:Employing only local guides 雇用当地人当导游 4:Avoiding the use of bottled water 避免使用瓶装水
17. What’s more…… 另外，intrepid还做了…… Emphasizing cross-cultural understanding – 在跨文化交流的层面上，intrepid还： 1:Helping eco-tourists experience the local culture 帮助生态旅游者体验当地文化 2:Using a carbon offset program 使用碳抵消计划 3:Distributing a portion of profits directly to the community 把利润直接分配给社会
18. A Noble Goal for intrepid -----to be one of the world’s only carbon-neutral companies by the end of 2010 -----在2010年末，成为碳中性公司的旅行公司之一
19. Naked retreats--Eco-resort in Moganshan另一例：莫干山的生态酒店naked retreats 1:Buildings with rainwater capture to reduce 收集雨水，以减少用水量 2:water usage，Greywater recycling 废水回收利用 3:Passive solar heating 太阳能发热发电 4:Natural ventilation 自然通风
20. Naked Retreats Using Local Food 使用当地的食品 Using Local Labor 在建筑上使用当地的劳动力与材料 Recycling/Using Recycled Building Materials 回收旧建材（即重新使用旧建筑的木材，金属等）
22. Yangshuo Mountain Retreats 阳朔胜地 1:Solar Water Heating 太阳能 2:Waste-briquette Fuel 沼气 3:Encouraging guests to spend time in village 鼓励游客住在村民家中
23. Our last case: Wild China in Beijing 最后一例：北京的野性中国 1:Strong Focus on Education 教育投入突出 2:Practice “Leave No Trace” 实践“不留痕迹” 3:Use Local Staff, Food and Materials 本地雇员，本地食物原料等 4:Give Travelers the Chance to Further Help Locals 让旅游者享受做志愿者的快乐
Welcome!We’re here today to talk about ecotourism, a very common term that, surprisingly, not many people really understand. Many tour operators, travel agencies, and communities use “ecotourism” as a marketing term, but what does it really mean? And when we participate in something labelled as ecotourism, what can we expect?今天，我们想跟大家讨论一下有关于生态旅游的话题。虽然这是一个非常熟悉的名词，旅行社、旅行机构经常用它打广告，但很少有人真正了解什么是生态旅游。所以，今天我们就来看看生态旅游的真正含义是什么？当我们参与生态旅游时，我们能从中得到什么？
First, let’s discuss why ecotourism is important. For one, the tourism industry has a very large environmental impact, for a number of reasons. Many travelers, especially international travellers, use commercial flights, the most carbon intensive form of transportation, to reach their destination. Also, tourists can often be less considerate of the environment and resource conservation than they would be at home. This could be attributed to the “vacation mentality”, in which people reason that because they’re not directly paying the bills or staying in the place permanently, they have less invested in the health of the area (for example, people might leave the air conditioning on because they don’t have to pay the energy bill). This often affects developing countries more than developed ones, because a lack of infrastructure can amplify environmental impacts.首先，生态旅游于我们来说非常重要。为什么？首先，旅游对于环境的影响是非常巨大的。游客来自世界各地，他们需要使用各种交通工具来到达目的地，如乘飞机，而在这个过程中碳排放量非常巨大。此外，游客对于景区的环境保护意识也不是那么强烈，想想你们在旅游当中的消费，远远没有像你们在家那样节约，可能你们出去玩的时候也会把空调一直开着，用水可能会大把大把地用，是么？这可以归结为我们的“度假心理”，造成这种心理的原因主要是游客不直接掏钱或者是他们觉得这个不是他们的永久居住地。这种心理基本上每个人都会有，但一定要引起我们的警觉。这种传统的非生态旅游对于发展中国家的负面影响是最大的，因为，这些国家普通没有很好的基础设施，环境的负面影响会进一步扩大。
so, what's "ecotourism" exactly? The term “ecotourism” has no official definition, but is considered by the International Ecotourism Society to be any form of tourism that deals with “responsible travel to natural areas that conserves the environment and improves the well-being of the local people.” In other words, ecotourism is travel that takes the environmental and social health of the visited areas into account. This involves doing a number of different things to make sure that visitors are taking good care of the environment and the local population, 那么，什么是生态旅游呢？所谓“生态旅游”没有官方的定义，在国际生态旅游协会看来，任何形式的旅游，只要是保护当地生态环境的，改善当地人民生活水平的，都可以算做是生态旅游。
Ecotourism is also a new and unique way to learn about interesting places and cultures. 在生态旅游中，不仅仅是对自然的承诺，对环保贡献自己的一份力量，同时它也是一个全新和独特的方式来了解当地的文化与习俗。
Here in China, there are also ecotourism companies making great strides. One of these is Naked Retreats, an eco-resort hotel operator based in Moganshan. They have some the best practices in Chinese ecotourism, focusing a lot on making their buildings greener, which makes sense because they are a hotel operator!Naked realizes that between 30% and 40% of world energy use comes from buildings, and so making building more energy-efficient could have a significant positive impact both on the environment and on utility bills. Some of the measures Naked has taken with its buildings include:Rainwater capture to reduce water usageGreywater recyclingPassive solar heating, utilizing daylight instead of burning fuelNatural ventilation在这里，在中国，也有生态旅游公司作出了巨大的进步。其中之一便是naked retreats,一个在莫干山的生态度假酒店。在他们的酒店里，你可以随处看到环保的绝佳例子，下面，我们将对naked retreat做一个介绍。naked retreats意识到，建筑物消耗了世界上30％和40％的能源使，因而使建筑更节能不仅对环境也对你的水电费有显着积极影响。naked采取的一些措施包括：收集雨水，以减少用水量废水回收利用太阳能，利用日光而不是燃料自然通风
Local foodUsing local labor and materials for building constructionRecycling old building materials (i.e. re-using wood, metal, etc from older buildingsAll of these measures and others taken by naked Retreats help to both minimize the environmental impacts of the their operations and to improve the quality of life for the local community – things that a successful and responsible ecotourism company should accomplish.使用当地的食品在建筑上使用当地的劳动力与材料回收旧建材（即重新使用旧建筑的木材，金属等）所有这些naked retreats所采取的措施有助于减少其对环境的负面影响，并改善当地社区的生活质量 。naked绝对是一个成功的案件，他做是恰好是负责任的生态旅游公司应该做的。
These examples offer a glimpse of what good, sustainable ecotourism development in China and the rest of the world could look like. Although pressures will increase with the greater influx of tourists, there is a path for a gentle type of development, and that’s what ecotourism is all about. The future for ecotourism is bright!Thank you!从上面的例子我们可以对生态旅游有一个大概的印象了，可持续的生态旅游在中国及在全世界将何去何从？虽然，随着旅游者的大量拥入，环境面临的压力会越来越大，但我们仍然可以找到一个“温柔”的途径来发展我们的旅游业，这恰好就是生态旅游所宣传的。生态旅游的未来一定是光明的！谢谢！Thank you!
