![[object Object],[object Object],[object Object],Why does travel planning suck? Travelers are totally overwhelmed Too much Info Clutter Redundancy](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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GeckoGo 3 Pager
- 1. Making travel social so that the planning experience is friendly, not overwhelming
Notas del editor
- We spend the vast majority of time doing things other than flying in a plane or sleeping in a hotel – yet that’s what the vast majority of sites out there focus on
- 2/3rds of travelers are not happy with their online travel experience. The reason for this is that travel is both really complex AND subjective – and when you combine that with the immense amounts of travel content on the web, that adds up to way to much choice for travelers. Meanwhile, the vast majority of travel sites are still stick in Web 1.0. Not surprisingly, it takes the average American 18 hours to plan a simple 1-week trip