An overview of LS and Customer Development methodologies, providing examples of success and failure of startups from the perspective of the methods, as well as providing insights about common mistakes when implementing lean techniques.

1. Lean Startups &
Customer Development

2. First: a little bit of “Color”

3. Raised $41M without a product

5. “Color Looks To Reinvent Social
Interaction With Its Mobile Photo
App”
TechCrunch

6. “This is a potentially huge
opportunity that will likely be worth
many billions if it works out.”
Business Insider

7. “Color May Be The Next Twitter.”
Readwrite.com

8. So what happened?

9. “An obscene,
expensive pixel
farce”

10. “Nobody’s using
the app”

11. “Epic flop”

12. Now, Instagram…

13. Started as ‘Burbn’,

14. but users were using it differently

15. Co-founders listened & tweaked

16. 100K users in a few days

17. Sold to Facebook for $1 billion

18. Most startups fail
because they fail to
find customers

19. Typical startup scenario

20. On the other hand…

21. Extremely simple file-sharing tool

22. Is file syncing a major problem?

23. Founders did a video: 75,000 sign ups

24. Currently valued at $4 billion

25. Does anyone actually
need
your product?

26. Good product development
but
Bad customer development

27. A startup is a human institution designed
to create a new product or service under
conditions of extreme uncertainty
by Eric Ries
A startup is an organization formed to
search for a repeatable and scalable
business model
by Steve Blank

28. A startup is a human institution designed
to create a new product or service under
conditions of extreme uncertainty
by Eric Ries
A startup is an organization formed to
search for a repeatable and scalable
business model
by Steve Blank

29. Nordstrom Innovation Lab
(video)

30. You must
get out of
the building

31. Lean Startup:
Build,
Measure,
Learn.
(Repeat)

32. build
Minimum Viable Products
and
Pivot
until
Product/Market Fit.

33. At first we launched a crowdfunding
platform;
little did we know that the market was
more interested in the ticket sales part.
Walid Singer, Presella.com co-founder

34. What does Product/Market Fit
look like?

36. Work with Early Adopters
i.e. extreme users

38. Measuring Progress:
Business Model Canvas

42. Customer Development in Action
(video)

43. In summary:
Admit your uncertainties
Methodically iterate to reduce them
Seek validation from the real world
Stay lean until it clicks

44. And once it clicks,
raise $$

45. Insights

46. Thank You