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John Straw - iBenchmark Commentary On Silicon Expert - The Online Business Makeover - 12/03/2012
- 1. COMPETITIVE John Straw, 2012 LANDSCAPING JOHN STRAW
- 2. SILICON EXPERT TECHNOLOGIES John Straw, 2012 INTERNET PROFILING AND COMMENTARY JOHN STRAW
- 3. DIGITAL MARKETING EXPERIENCE 64 staff members on LinkedIn John Straw, 2012 Only 1 listed as a marketing person • With only 20 months experience Commentary: A major opportunity to increase Score:1/10 sales through better marketing Importance: 10/10
- 4. MARKET OPPORTUNITY John Straw, 2012 Source: Google Adwords Commentary: Clearly not an established market yet – partnering witha large electronics component distributor critical to establish mass. Note: “component management” is likely to be related to Score:1/10 software component management (CCMS) Importance: 10/10
- 5. NATURAL SEARCH John Straw, 2012 Commentary: A good performance – they have first mover Score:6/10 advantage over incoming competitors – some further proactive Importance: 10/10 work to move them to the top
- 6. SEO STRATEGY John Straw, 2012 Commentary: Whilst distribution is good the number of Score:1/10 linking sites is tiny. An outreach program to BOM sites Importance: 6/10 would work well
- 7. INFLUENTIAL LINKS John Straw, 2012
- 8. PAID SEARCH John Straw, 2012 Commentary: A small, <$1,000/month is being spent to drive traffic. Ad copy is not changing much and ad positions average Score:5/10 low in contested areas. Show’s inexperience Importance: 8/10
- 9. TRAFFIC John Straw, 2012 Commentary: YoY growth on traffic is 7.2% - is this indicative Score:2/10 Of slow sales growth? Importance: 10/10
- 10. NEWSWORTHINESS John Straw, 2012 Commentary: Whilst SiliconExpert has a Blog and annoucements page they are not being picked up by Google Score:3/10 News Importance: 8/10
- 11. SOCIAL - TWITTER John Straw, 2012 Commentary: They are not Tweeting much at all but have a good number Score:1/10 Of influential followers. Missed opportunity Importance: 7/10
- 12. SOCIAL - FACEBOOK John Straw, 2012 Commentary: None needed, Facebook is not a natural place for Score:1/10 B2B businesses Importance: 1/10
- 13. ALLIANCES John Straw, 2012 Commentary: Big partnerships put emerging markets on the map Score:5/10 Importance: 9/10
- 16. John Straw, 2012 GOOGLE ADWORDS
- 17. LINKDEX – SEO STRATEGY John Straw, 2012
- 18. LINKDEX - INFLUENCERS John Straw, 2012
- 19. LINKDEX - SEARCH MARKET SHARE John Straw, 2012
- 22. John Straw, 2012 GOOGLE TRENDS
- 23. GOOGLE DOUBLECLICK John Straw, 2012
- 24. TWITTER TRENDISTIC John Straw, 2012
- 25. John Straw, 2012 GOOGLE ALERTS