Internet Merchants Association August 2012 Conference - The Four S's of Successful Ecommerce
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The document discusses the four S's of successful ecommerce: site search, seamless navigation, social sharing, and stunning photos. It emphasizes that site search is important for sites with many products, and should include faceted navigation and refining search results. Seamless navigation means the store and site feel like one, without barriers between them. Social sharing creates free traffic by making it easy for users to share content. Stunning photos allow users to visualize products and how they would use them.
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Internet Merchants Association August 2012 Conference - The Four S's of Successful Ecommerce
- 1. The Four S’s Of Successful Ecommerce “The Features You NEED to Sell Products”
- 2. The Four S’s of Successful Ecommerce • Site Search • Seamless Navigation • Social Sharing • Stunning Photos Slide 2 Miva Merchant: Goals Template
- 3. Site Search • The More Products, The More Important Your Search • People Expect High Quality Search • Faceted Navigation • Refining Results • 50% (or more) Of Your Shoppers Will Default To Search Slide 3 Miva Merchant: Goals Template
- 4. Poor Search Results Slide 4 Miva Merchant: Goals Template
- 5. Poor Search Results Slide 5 Miva Merchant: Goals Template
- 6. Poor Search Results • Why are these results poor? • No Pictures On Search Results Page • No Way To Drill Down and Refine My Search • Categories Didn’t Make Sense For My Purposes • Ultimately I Couldn’t Easily Find What I Wanted Slide 6 Miva Merchant: Goals Template
- 7. High Quality Search Results Slide 7 Miva Merchant: Goals Template
- 8. High Quality Search Results Slide 8 Miva Merchant: Goals Template
- 9. High Quality Search Results • What Made These Results High Quality? • Multiple Ways To Find What I’m Looking For • Broad “Google Like” Search • Parts Finder • Category Browsing • Results Page Was Well Designed • Showed Photos With Results • Faceted Navigation • Drill Down Refinement Slide 9 Miva Merchant: Goals Template
- 10. Seamless Navigation • Store And Site Are One And The Same • The Visitor Should Never Feel Like They’re Switching Sites • People Expect Ecommerce – There Should Not Be A Barrier Slide 10 Miva Merchant: Goals Template
- 11. Seamless Navigation Slide 11 Miva Merchant: Goals Template
- 12. Seamless Navigation Slide 12 Miva Merchant: Goals Template
- 13. Seamless Navigation • Experience Is Uneven • Creates Customer Confusion • Lowers Conversion Rate Slide 13 Miva Merchant: Goals Template
- 14. Seamless Navigation Slide 14 Miva Merchant: Goals Template
- 15. Seamless Navigation Slide 15 Miva Merchant: Goals Template
- 16. Seamless Navigation • Experience Is Consistent • Creates Customer Confidence • Raises Conversion Rate Slide 16 Miva Merchant: Goals Template
- 17. Social Sharing • People Expect Websites To Be Social • They Look For Sharing Links • Creates High Quality Traffic • Easy To Do Slide 17 Miva Merchant: Goals Template
- 18. Social Sharing Slide 18 Miva Merchant: Goals Template
- 19. Social Sharing Slide 19 Miva Merchant: Goals Template
- 20. Social Sharing Slide 20 Miva Merchant: Goals Template
- 21. Social Sharing Slide 21 Miva Merchant: Goals Template
- 22. Social Sharing Slide 22 Miva Merchant: Goals Template
- 23. Stunning Photos • People Are Visual Thinkers • They Want To Window Shop Online • They Need To Visualize How They’ll “Use” The Product Slide 23 Miva Merchant: Goals Template
- 24. Stunning Photos Slide 24 Miva Merchant: Goals Template
- 25. Stunning Photos • No Sense Of Dimensions • Can’t See All Sides • Hard To Imagine Usage Slide 25 Miva Merchant: Goals Template
- 26. Stunning Photos Slide 26 Miva Merchant: Goals Template
- 27. Stunning Photos Slide 27 Miva Merchant: Goals Template
- 28. Stunning Photos Slide 28 Miva Merchant: Goals Template
- 29. Stunning Photos Slide 29 Miva Merchant: Goals Template
- 30. Stunning Photos • Sense Of Scale And Dimensions • Multiple Viewing Angles • Easy To Imagine Usage Slide 30 Miva Merchant: Goals Template
- 31. History • Based in San Diego, California • Founded in 1997 • Data Centers in California, Florida and Georgia • Focus on scalability, rapid deployment and ease of use Slide 31 Miva Merchant: Goals Template
- 32. Competitive Landscape Slide 32 Miva Merchant: Goals Template
- 33. Typical Customers Slide 33 Miva Merchant: Goals Template
- 34. Partners Slide 34 Miva Merchant: Goals Template
- 35. Thank You Rick Wilson rwilson@mivamerchant.com www.mivamerchant.com (800)608-MIVA Slide 35 Miva Merchant: Goals Template