1. Leveraging Social Media to
Drive Awareness and Increase
Engagement with Students

2. Online Customer Listening
Every good conversation starts with good listening
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3. Why do it?
How we listen and what we listen to affects how we strategize and respond to our customers.
Create Relevant Content
Listening To Our
Customers
Identify Key Customer Issues
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4. Twitter
www.twitter.com/FAFSA
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5. Facebook
www.facebook.com/FederalStudentAid
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6. Facebook
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7. YouTube
www.youtube.com/FederalStudentAid
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8. Visual.ly
www.visual.ly/users/FederalStudentAid
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9. Infographics
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10. Leverage FSA content for
your own Facebook, Twitter,
and YouTube Accounts
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11. As My Mother Always Said…
Sharing is Caring
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12. Add the @FAFSA Stream to Your Site
Go to: http://twitter.com/widgets (must be logged in)
COPY & PASTE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by
@FAFSA</a>
<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id))
{js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-
wjs");</script>
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13. Embed our YouTube Videos In Your Site
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14. Embed our Infographics In Your Site
Go to: http://visual.ly/users/FederalStudentAid
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15. StudentAid.gov Homepage
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16. StudentAid.gov/Resources
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17. Increase Student
Engagement
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18. Visuals Visuals Visuals!
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19. Mobile
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20. Hold monthly
@FAFSA Office Hours
on Twitter the last
Wednesday of every
month at 5:00 PM.
Hashtag #AskFAFSA
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21. Federal Student Aid Social Media Resources
Facebook
Federal Student Aid: Information and updates about federal student aid
programs and events.
Twitter
@FAFSA: Need money for college? Stay up to date with the latest information
on the Free Application for Federal Student Aid (FAFSASM) and the federal
student aid programs.
YouTube
Federal Student Aid: View videos on student financial aid including understanding
the financial aid process, applying for aid, borrowing responsibly, repaying your
federal student loans and more.
More social media resources at www.studentaid.gov/social
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