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Direct Mail research
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
 
 
 
 
Marketing Research Fact Sheet (October 2008)
I’m Geert!
Power Distance Individualism Uncertainty Avoidance Masculinity Long Term Orientation
Let’s   jump   in and  see
72% of Canadians look forward to what’s in the mail box
41% are more likely to read mail if they have seen the same concept on TV or heard about it in another medium
67% of Canadians agree mail is the preferred way to receive advertising information (vs  18%  email,  1 %  telephone)
18.1 billion pieces of DM sent out (2007) *181 billion  in the USA *12 billion  in Australia *50 billion  in Germany *rough conversion approximation by population
$1.696 million   in expenditures compared to 2005 (9.6% increase)
84% of Canadians spend some sort of time attending to DM each day
So… who are the   MAJOR   players?
 
 
 
 
Services Provided Full service (in house?) Outsourced DIY     
[object Object],[object Object],[object Object],[object Object],Value Propositions
[object Object],[object Object],[object Object],[object Object],[object Object],Extras (varies)* * Australia Post
[object Object],[object Object],[object Object],Postal Code Data
CanadaPost – Pricing 75.00 75.00 75.00 75.00 75.00 Ship Only   (ship cost) 0.34 0.34 0.29 0.29 0.22 Ship Only   (per piece) 0.61 0.46 0.37 Unaddressed (with postage +$0.01 for businesses) 1.00 0.90 0.69 Addressed (per piece with  postage) Bi-fold Brochure Tri-fold  Brochure Flat flyer Oversized Postcard Postcard Standard
Method of contact Phone or email Phone Online Form Could attempt to contact  Customer service
Callcredit Information Group CAMEO International  – 30+ countries
End of presentation

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Direct Mail Market Research

Notas del editor

  1. Value of mail moment
  2. Communication preferences
  3. Canada: www.directmarketingonline.ca – DIY or they do it for you, Adcard – inhouse solution USA: click2mail, premiumpostcard, cardstore Australia : in house, need to contact Germany:
  4. Postal code data
  5. Postal code data
  6. Postal code data
  7. Directmarketingonline.ca - DIY Promotional quotes (advertising), not general correspondence 10000+ items Addressed - Build a mailing list or upload your own customer list. Unaddressed - Use postal codes to select a target area for mailing. Ship Only - Have the printed products shipped directly to you to distribute.
  8. No prices listed, must contact Call Credit Information – UK Firm Cameo: [email_address] General: info@callcreditmarketing.com General: +44 0 845 60 60 609