Apresentação feita pelo Mentor da Sol

1. Enterprise Data Mining with SQL Server
Mark Tabladillo Ph.D.
Microsoft MVP, SolidQ Mentor
July 7, 2011
© 2011 MarkTab Inc 1

2. Abstract
This presentation introduces SQL Server Data Mining (SSDM) for SQL
Server Professionals based on the speaker's past presentation for
Microsoft TechEd. Starting with SQL Server Management Studio
(SSMS), the demo includes the interfaces important for professional
development, including Business Intelligence Development Studio
(BIDS), highlighting Integration Services, and PowerShell. The
interactive demos are based on Microsoft's Contoso Retail sample
data. Finally we will evaluate where Microsoft data mining can help
you in a practical business environment, which may include Oracle
and SAS.
© 2011 MarkTab Inc 2

3. About Mark Tabladillo
• 20 Years in Atlanta, Georgia
• Consulting since 1998; Incorporated 2003
• Part-Time Faculty at University of Phoenix
• SAS and Microsoft Expert
• Presenter since 1998 at conferences like Microsoft TechEd and SAS Global
Forum
• SolidQ Mentor since 2008
• Co-Founder of SolidQ Journal http://solidq.com/sqj
• Blog: http://marktab.net @MarkTabNet
© 2011 MarkTab Inc 3

4. Enterprise

5. Enterprise Challenge

6. Enterprise Challenge

7. Enterprise Challenge

8. Enterprise Challenge

9. Data Mining

10. Definitions
Phrase Goal
“Data Mining” Inform actionable decisions
“Machine Learning” Determine best performing algorithm

11. SQL Server
2008 R2

12. Server Physical
Architecture
• http://msdn.microsoft.com/en
-us/library/ms174776.aspx

13. Server Logical Architecture
• http://msdn.microsoft.com/en-us/library/ms174587.aspx

14. Outline
• Contoso Retail and Fundamentals
• Enterprise-Level Data Mining Demo for SQL Server
• What is my next step?

15. What is Contoso Retail?
• Demonstration dataset for SQL Server Database Engine
and Analysis Services
• http://www.microsoft.com/downloads/en/details.aspx?disp
laylang=en&FamilyID=868662dc-187a-4a85-b611-
b7df7dc909fc

16. What are the fundamentals?
•Readin’ (reading)
•‘Riting (writing)
•‘Rithmetic (arithmetic)

17. What Enterprise Tools support Data Mining?
• SQL Server Management Studio (SSMS)
• Business Intelligence Development Studio (BIDS)
• SQL Server Integration Services (SSIS)
• PowerShell version 2

18. Contoso Retail:
Enterprise Data Mining
Demonstration

19. Documentation
•Data Mining Structures
• http://msdn.microsoft.com/en-us/library/cc645741.aspx
• http://msdn.microsoft.com/en-
us/library/ms174757.aspx
•Data Mining Models
• http://msdn.microsoft.com/en-us/library/cc645779.aspx

20. What is my next step?
• SQL Server 2008 R2 Enterprise
(includes database engine, Analysis Services, SSMS and BIDS)
• http://www.microsoft.com/sqlserver/2008/en/us/trial-software.aspx
• Microsoft Office 2010 Professional
• http://office.microsoft.com/en-us/try
• Powershell 2.0
• http://support.microsoft.com/kb/968929
• Data Mining Portal and Blog
• http://www.marktab.net

24. Conclusion
• Data mining leaders can tackle enterprise data mining
challenges with
• SQL Server Management Studio
• Business Intelligence Development Studio
• PowerShell version 2
• Become leaders of leaders of leaders

25. Where Can I Find More Information?
• http://marktab.net Data Mining Resource
• http://marktab.net/datamining Data Mining Blog
• http://sqlserverdatamining.com SQL Server Data Mining
• http://technet.microsoft.com Microsoft’s TechNet

26. Graphics
• Ship graphics Copyright © 1995-2006 Nova Development and its
licensors. All rights reserved. Used with permission.

27. SolidQ sets the standard for information
management services by providing the world’s
most trusted and reliable data management
services, business intelligence, collaboration and
advanced technology solutions for Microsoft’s
cloud and on-premise platforms.
http://solidq.com
© 2011 MarkTab Inc 27