This document summarizes research on a proposed parking management system called ParkNET. Surveys found customers struggle with finding available spots, paying for parking, and locating their vehicle after. A value proposition to simplify check-in and reduce check-out times received strong support. Further testing showed 91% of customers would like available spot information online and 74% would reserve spots online. The research validated focusing the ParkNET system on enhancing the parking experience through smart technology.

1. ParkNET
Value Proposition Testing

2. ParkNET
 NFC Chip
 Used for Payments
 Used instead of ticket
 Occupancy Detection
 Bluetooth Low Energy
 Infra Red
 ZigBee
 Others
 Software
 IPhone App
 Cloud based software

3. VALUE PROPOSITION TESTING
 Understanding our customers
 Problems
 Value Proposition – I
 Definition
 Results from our survey
 Interpret the data
 Value Proposition – II
 Definition
 Results from our survey
 Interpret the data

4. PAID PARKING USAGE
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Used
NUMBER OF TIMES USED PAID PARKING IN A MONTH
 84% of customers used paid parking between 1 and 10
times
 On an average, each person uses paid parking 8 times
a month

5. PROBLEMS
CUSTOMER PROBLEMS
THE CHECK-IN PROCESS
PAYING THE CARD/TICKET IN THE END
LOCATING YOUR CAR IN THE END
FINDING A FREE SPOT
AVAILABILITY OF FREE SPOTS
0% 10% 20% 30% 40% 50% 60%
 The main problem pointed by the parking customers was finding a
free spot, with almost 50%
 The second most pointed problem was paying the parking
ticket, with arround 18%

6. PROBLEMS: FINDING A FREE
SPOT
30%
25%
20%
15%
10%
5%
0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32
NUMBER OF TIMES CUSTOMERS FIND IT DIFFICULT TO FIND A PARKING SPOT
 82% of the people found it difficult to get a parking sport between 1 and 5 times
in a month
 On an average, customers have difficulty in 65% of the times they use parking
lots
 6% of people who use paid parking consider it is always difficult to find a free
spot

7. CUSTOMER ANALYSIS
Vehicle Ownership
3%
11%
Car
Car, Motorcycle
86% Motorcycle
 Nearly 86% of the survey population owns a car. 11% owns both
cars and motorcycles, and 3% owns only motorcycles

8. BASIS
 Looking at the customer demographics and problems, we realized
that:
 There are many problems that the customers are facing while parking
 There is a huge potential in building systems that help the customer to solve
these problems ( e.g. find parking spots, paying more efficiently in the
end, etc.)
 Based on these findings we propose the following

9. VALUE PROPOSITION
“Transforming the parking experience
of users by simplifying check-in and
reducing check-out times.”

10. VALUE PROPOSITION - TEST
Hypothesis Test Response Strength of Response
No
Would you like to pay 17%
No
for parking via your 18%
smart phone? Yes Yes
82% 83%
Would you use your
No No
cell phone to get into 18% 24%
the parking? Yes
Yes
82% 76%

11. VALUE PROPOSITION - TEST
Hypothesis Test Response
Have you ever lost your
ticket? Yes
42%
No
58%
Did you have trouble
No
because of it? 42%
Yes
58%

12. VALUE PROPOSITION - TEST
Hypothesis Test Response
Have you ever
No
forgotten where you 29%
parked your car? Yes
71%
Did you have trouble
because of it? No
35%
Yes
65%

13. INTERPRETATION
 Looking at the results of our survey we strongly believe in the
following
 An overwhelming majority (82%) of customers would like to use mobile
phones enter to pay for parking and 83% of them believe it is better. The
paradox is that even though people may not use mobile phone to pay, they
still believe it is better.
 Most of the customers would like to check-in using the mobile phones and
nearly 75% believe this will be an improvement over the current tickets.
 Nearly 42% of people have lost their tickets and almost all of them had difficulties in
getting their car.
 Nearly 75% of the customers have forgotten where they have parked their car
and nearly 65% of them had difficulty in getting their car.

14. VALUE PROPOSITION
“Increasing efficiency and control in
parking lots through the use of smart
technology...”

15. VALUE PROPOSITION
Hypothesis Test Result
No
9%
Would you be
interested in knowing
the availability of free
spots online? Yes
91%
Would you be
No
interested in reserving 26%
a spot in a car park?
Yes
74%

16. INTERPRETATION
 Looking at the results of our survey into the value proposition we
feel the following
 Overwhelming support for knowing the online availability of free parking spots
 Nearly 75% of the people are willing to reserve parking spots online

17. CONCLUSION
 Our survey was very useful for giving us a better view of what the
consumer of car parks and its owners want
 Some aspects of our initial idea were changed with these
iterations and a product that fits better the market has been
thought
 Based on the surveys and detailed analysis of our value
propositions, we believe that our product is going to provide the
customers an enhanced parking experience and that it has been
validated by our research.