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Erfolgsfaktoren im
Bewerbungsprozess
Absolventenkongress Zürich
Felix Wehmeyer
Senior Recruiter
Oracle EMEA Recruitment, Geneva
December 11, 2014
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Agenda
Success Factor – Career Fair
Success Factor - CV
Success Factor – Cover Letter
Success Factor – Interview Preparation
Success Factor – Interview Follow Up
1
2
3
4
5
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Felix Wehmeyer – Senior Recruiter
• Business Graduate (Master)
• Based in Genava
• Since 4 years responsible for all
German-speaking graduate and
internship positions across EMEA
• Mainly focussing on sales and business
development positions (business
graduates)
• Conducted more than 2,000 interviews
with candidates

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How to get home with a job (almost)
• Preparation is king
– Big companies vs. Small companies
– Internships vs. Entry-Level positions
• Introduce yourself properly:
– “Hello my name is Urs, I am a 5th
semester student at University St. Gallen
with a major in marketing seeking an
internship abroad in Sales as of February
2015”.
– „I have seen this position XYZ that suits
well to my profile as I had already
customer contact in the B2B environment
at company ABC. Can we have a chat
about the position?...
• Arrive ahead of schedule
• Bring your CV
• Leave your give-away bags at home
• NEVER ASK: “What are you looking for?”
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1. Success Factor Career Fair

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• 1. Most recent role
• 2. Company recognition
• 3. Overall experience
• 4. Keyword Search
• 5. Gaps
• 6. Web presence
• 7. General logistics
• 8. Overall layout
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2. Success Factor CV
How are resumes screened?

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Anatomy of an unsuccessful CV
• Using a resume template
• Writing lots, but saying nothing
• Highlighting duties instead of achievements
• Exaggerating titles and responsibilities
• Being vague („seeking challenging position
that offers professional growth“)
• Zero key words
• Forgetting contact details
• Addressing it to „whom it may concern“
• Using clichés („hard-working“, „team
player“)
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2. Success Factor CV

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How to stand out of the crowd
• Avoid general terms and phrases
– „hard-working, ambitious, team
player“
• Mention action words
– Achieved, improved, trained,
managed, created, resolved,
volunteered, increased/decreased,
won
• Include statistics, numbers, figures
– Quantify results on your resume
(savings, sales, percentages,
satisfaction, etc.)
– Accomplished X as measured by Y
by doing Z
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2. Success Factor CV

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University student participating in a leadership programme
• Member of Management Leadership for
Tomorrow
• Selected as one of 230 for this 18-month
professional development program for high-
achieving diverse talent
• Selected as one of 230 participants
nationwide for this 18-month professional
development program for high-achieving
diverse talent based on leadership potential,
ability to contribute to this MLT cohort, and
academic success
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2. Successfactor CV
How to describe achievements in the CV

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Candidate with part-time job
• Worked in grocery store XYZ
• Worked in grocery store XYZ and served 90
customers per day with 100 % accuracy.
• Worked in grocery store XYZ and serviced 90
customers per day with 100 % accuracy
compared to an average of 70 customers at
90 % accuracy for my peers
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2. Successfactor CV
How to describe achievements in the CV

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Sales Professional
• Responsible for software sales
• Contributed to 21 % increase in CRM software
revenue within xyz territory by reaching 90
customer per week (target: 75) and having an
interaction depth of 30 minutes per customer
(target: 20 min)
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2. Successfactor CV
How to describe achievements in the CV

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Tell them who you really are
• Be yourself
• Be conversational
• Make the connection
• State the benefit
• Write to your audience
• Answer the Why
• Keep it short and close with
contact (e.g. Linkedin)
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3. Success Factor Cover Letter

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“Give an example of a situation where…”
• Preparation is king
– Requirements vs. Profile
– Research the company
/industry/competitors/interviewer
– Introduction question
– List five questions to close the
interview
• Behavioural Interview Questions
– Customer Focus
– Drive for Success
– Biggest Failure
– Teamwork
– Problem Solving
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4. Success factor: Interview Preparation
S = Situation
„In my current role as Sales Rep at...“
T = Task
„I was preparing a presentation for a
major client in order to win his budget –
but it completely went wrong...“
A = Action/Approach
„I took it for granted that I will win this
project and didn´t go the extra mile...
R = Results
“My#1 lesson was to never take a client
for granted — and to never, ever settle
for a “good-enough” pitch.”

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5. Success Factor: Interview Follow Up
• Always send a short, follow-up ‘Thank You’ note to your interviewer on the
same day as the interview took place.
• “Dear Thomas, thanks for chatting with me on Monday about the Sales
position at Oracle. It was great to meet you, and the position sounds very close
to my background and interests. I’m looking forward to the next conversation.
If you need any more information, please let me know…”
• You want to get the job? Write a hand-written note
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